Glendale Internet Marketing Group 2011
(623) 694 - 5111
How to take advantage of search engines for your local business..
THE LAST FRONTIER LOCAL and MOBILE SEARCHTake advantage with…
Glendale Internet Marketing Group 2011
Who we are and why you should care.
• We help you get to be the number 1 searched business
• We offer the best ROI today in Marketing your company
• We concentrate on your market
• We know what you need
Glendale Internet Marketing Group 2011
Today’s business owners are faced with an enormous problem
Why?1. Search results are dominated by large
corporations and major chains2. Lack of knowledge to develop a web campaign3. Belief they can’t compete on an economical
basis4. Inability to make transition from traditional
advertising medium
Glendale Internet Marketing Group 2011
Before the Internet:Staying connected meant advertising with:
• Phone Directories• Newspaper• TV• Direct Mail• Telemarketing• Print Ads• Word of Mouth
Glendale Internet Marketing Group 2011
Times are rapidly changing
• Phone Directory• Newspapers• TV• Telemarketing• Direct Mail• Print Ads• E-Mail
• Where is yours?• Declining Rapidly• DVR/TiVo• Do Not Call List• 1%-2% Yield• Rising Costs• Spam Software
Traditional advertising mediums are loosing their effectiveness
Glendale Internet Marketing Group 2011
The statistics are astonishing• 1 Trillion — Number of web pages in the world1
• 50 — Percentage of small business without a website• 78 — Percentage of households with two or
more computers2
• 82 — Percentage of local searches that result in offline action3
• 0 — Without a web presence, you have 0% chance in connecting with local consumers performing online searches
1 Google July 25,2008 2 2007 Market Report by Jupiter 3 Study by Comscore Networks (Click Z August 2nd, 2007)
Glendale Internet Marketing Group 2011
Having a website isn’t enough
• How do people find it?
• How do you drive trafficto a website?
• Are you satisfied with your current web presence?
Search optimization companies are far too expensive for
most local businesses!
Glendale Internet Marketing Group 2011
Consumers are Talking about and Reviewing YOU!
Glendale Internet Marketing Group 2011
Local Search – A New Opportunity• 71% of all American adults use the Internet.• 91% of all Internet users use a search engine to find information.• Over 50% of all purchases are preceded by an Internet search• 30 percent of all search queries contain a city, state or zip
code.• There are 2.6 billion local searches a month• What does this have to do with you?• You don’t need a website! (Although having a proper one is
SUPER Important)
Glendale Internet Marketing Group 2011
Why MobileWhy Mobile??• There are 5 billion plus cell phone user vs. only 1.8 billion There are 5 billion plus cell phone user vs. only 1.8 billion
Internet users (almost 3x in market size.)Internet users (almost 3x in market size.)
• Of these users, 51 Million use smart phones.Of these users, 51 Million use smart phones.
• There is a fundamental shift in how people are There is a fundamental shift in how people are communicating.communicating.
• Text open up rates are 95% Text open up rates are 95%
Not to mentionNot to mention……• 73% of new mobile phone buyers report that text messaging 73% of new mobile phone buyers report that text messaging
is the most important feature on their phoneis the most important feature on their phone• The typical mobile phone user now sends more text messages The typical mobile phone user now sends more text messages
than mobile phone callsthan mobile phone calls• Gen Y and Z consider e-mail passeGen Y and Z consider e-mail passe’’. . • In fact, some universities have stopped distributing e-mail In fact, some universities have stopped distributing e-mail
accounts.accounts.
• You can buy traffic for .02 a click!You can buy traffic for .02 a click!
Glendale Internet Marketing Group 2011
Glendale Internet Marketing Group 2011
One day soon this is your wallet
Glendale Internet Marketing Group 2011
Glendale Internet Marketing Group 2011
Geo-targeted campaign placement on major search engines
Standing Out!
Glendale Internet Marketing Group 2011
Provide access to potential customers through Google and
Yahoo maps
Provide access to potential customers through Review Sites
Glendale Internet Marketing Group 2011
Our Services
• Set up local listings• Make sure all elements
are there to get top placement.
• Track Marketing Reports
• Create or update websites
• Mobilize your business• Set up Text Messaging• Monitor Brand• Social Media
Management and Interaction
• Create Online ads
Glendale Internet Marketing Group 2011
Review Process
Glendale Internet Marketing Group 2011
Simple!Our Process 1) REVIEW CARDS GIVEN TO CLIENTS - Print Review cards to give to your clients so that they can submit honest reviews on your product, service or performance. These stamped postcards are mailed directly to the Local Search Dominator headquarters for publication. 2) REVIEW CARDS PUBLISHED ON WEB - Review cards are scanned and also entered electronically on the web. These reviews are distributed through a variety of review sites (such as Google Local) so other consumers can find you when they are looking for a service provider. 3) REVIEW CARDS MAXIMIZE YOUR VISIBILITY - Reviews published on on-line review sites maximize your company's visibility, credibility and SEO results. The more reviews you have, the better your results.
Glendale Internet Marketing Group 2011
A Comment on the Economy
• When times are bad for the economy, it can be a great time to start a business. In fact, 16 of the 30 companies that make up the Dow industrial average were started during a recession or depression. These include Procter & Gamble, Disney, Alcoa, McDonald's, General Electric and Johnson & Johnson
• These economic times are an opportunity. Companies that make it will end up with a larger market share than when they started.
• How does one take advantage of the opportunity? By being known—how does one get known? Marketing and promotion
• “Without promotion something terrible happens…nothing. “--- PT Barnum
Glendale Internet Marketing Group 2011