Media Kit2013
NEWS®GIFTWARE
Gianna rose
Kara irish pottery
Virginia Candle
annie Glass
Qualified* circulation of Giftware News is more than 20,000* subscribers.Giftware News’ targeted circulation reaches important buyers based on store volume and purchasing power.*Source: BPA Statement June 2012 (Average Qualified Circulation)
•SpecialtyGiftStores •HomeAccessoryStores •MailOrderCatalogs •DepartmentStores •Stationery/CardStores •MuseumGiftShops •AirportGiftShops •HospitalGiftShops •ThemeParkGiftShops •TouristAttractions
Readers Can Reach You Fast!Each issue of Giftware News carries a customized reader service card that may be faxed free for fast turnover. Reader responses to advertising circle numbers are e-mailed directly to your company.
The industry’s leading audited publication™
Why is BPA Important? BPA Worldwide is one of the most respected publication circulation auditing firms in the world. BPA verifies all-paid, all-controlled, or any combination of paid and controlled circulation, reported in a single document, with each type of circulation broken out. It is an advertiser’s assurance that a publication is being delivered to the targeted audience claimed by the publisher.
CirCulation & readership
Manager
Primary Job Function:67% Owner/Executive
30% Manager
2% Buyer
1% Merchandise Manager
Owner/Executive
Effective Branding with Giftware News MagazineTheoptionsavailabletomarketersinthegiftwareindustryarevariedandscatteredinfocus.Nowmorethanever,companiesneedafocused,multi-platformvehicletodelivertheirmessagetogiftwareretailers.
Giftware Newshastheonlytrulyintegratedmarketingcommunicationsofferingthatisunmatchedinvalue,reach,frequencyandeffectiveness.
• PrintadvertisinginGiftware News magazine• DigitaladvertisinginGiftware News’ digitalmagazineGGD• DigitalAdvertisinginGiftware NewsInsider• DisplayadvertisingonGiftware News’ interactivewebsitegiftwarenews.com• DirectmarketinginGiftware News’ weeklye-newsletter• Directmarketinge-blastsviaGiftware News’e-database• Bonusdistributionatallmajortradeshows
See back page for details.
T H E I N D U S T R Y ’ S L E A D I N G A U D I T E D P U B L I C AT I O N ®
GIFTS • STAT IONERY • HOL IDAY • DECOR • PERSONAL CARE • GOURMET • BABY • FASHION
U.S . EDIT ION JULY 2012 $8 .00
IN PRINT AND ONLINE • GIFTWARENEWS.COM
GIFTWARE ®
Candles, Candles, Candles!Fair Trade Companies Personalized Products
NSS Recap
Virginia Candle Company
Roman, Inc.
San Francisco Music Box Company
Biedermann & Sons, Inc.
NEWS
AtlantaCharlotteColumbusDallas Denver
Las VegasLos AngelesMinneapolisNew York Orlando
PhiladelphiaPhoenix OasisSan FranciscoSeattle
be seen at these markets with sales-generating bonus distribution
Complete and comprehensive market coverage throughout the year, including the gift, home, craft and souvenir industries.
Sell before the shows:Giftware News’ Show of Shows issue reaches the entire circulation of more than 20,000, just when buyers are planning show visits.
Sell during the shows:Thousands of bonus copies of the Show of Shows issue reach buyers with distribution in key areas of the shows.
Sell after the shows:Each edition of the Show of Shows issue reaches buyers for anentire market season with our reader service card bound into each issue.
Show of Shows issues are published in June and December.
Whether or not you are an exhibitor at the shows, Giftware News print and online magazines can serve as your booth or showroom.
Contact your Giftware News representative for complete details. 800/229-1967
show Coverage you Can depend onin print and online
paddyWax
Collectables america
Mechanical Requirements
Standard Width Depth
Full Page Bleed ...............................9.25” .................. 11.0625”Full Page (final trim size) ...............9 .......................... 10.8125Full Page (non bleed) .....................7 ................................... 102⁄3 Page Vertical .............................4.625 ............................ 101⁄2 Page Horizontal ........................8 .............................. 4.6251⁄2 Page Vertical .............................4.5 ....................... 11.06251⁄2 Page Island ................................4.625 ....................... 7.3751⁄3 Page Square ..............................4.625 ....................... 4.8751⁄3 Page Vertical .............................2.25 .............................. 101⁄4 Page Vertical .............................3.375 ....................... 4.875Cube .............................................4 ..................................... 4Big Impact .....................................4 .................................. 5.5
Production Data
Cancellations are not accepted after closing date. Binding Method: Perfect bound. Printing: Web Offset. Film Charges: Prepress cost of $200 for copy dot scan and match print. Standard page layout: Keep live matter .375” from all trim sides. All material stored for one year only. Please include a SWOP certified proof generated from the files supplied to us. Without this proof we will not be held responsible for color.
Billing PolicyAgency commission is 15 percent of gross billing allowed to recognized advertising agencies on space, color, bleed and posi-tion, provided account is paid net 45 days. Publisher reserves right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher. It is crucial for materials to arrive on or before the material due date indicated on the editorial calendar and rate page in the media kit. Please call the ad production department if you need extra time for a late arrival date. Do not contact the sales representative.
E-mail ads to [email protected]. If you have production questions, call 800/229-1967, ext. 242 or 233.
Please provide materials in the following formats: •Pleasesupplyyouradcompletedwithnochanges
necessary. •Pleasemakesureyouradisthepropersize. •WeacceptadsinPDFformat. •PDF 1/4 Transparancy Not Recommended. If PDF
comes in with the above, Talcott will not be responsible for any errors to the ad. •Pleasemakesuretheeffectiveresolutionis300DPI
or better. •Pleaseincludeorembedallfontsandimages. •PleasemakesureyouradisinCMYK.
1/2 Horiz
1/3 Sq
1/2 IslFull Std Page
1/4
1/2 V
1/3 V2/3 V
BigImpact Cube
Giftware News•233NMichiganAve.,Suite1780•Chicago,IL60601 312/849-2220•800/229-1967•FAX312/849-2174• giftwarenews.com
Sisters’ Gourmet
PRINT AD SPECIFICATIONS
CALL YOUR GIFTWARE NEWS REPRESENTATIVE 800-229-1967
TO RESERVE ADVERTISING SPACE:Bonnie Bomhack
800/229-1967, ext 243 • [email protected]
Joanne Fallon800/229-1967, ext 251 • [email protected]
Susan Tucker800/683-9869 • [email protected]
FEBRUARY
• Candles & Scented Products • Bath & Body• Jewelry • Fashion Accessories• Mother’s Day• Outdoor Living
MAY
• Halloween• Barware & Cocktail Accessories• American Made• Personalized Products• Pets• International Shows
Giftware News 2013 Editorial CalendarMARCH/APRIL
• Wedding• Tabletop & Dinnerware• Crystal & Glass• Father’s Day• Graduation• HomeFashion Accessories• Frames• Stationery Plus Products• Greeting Cards• Casual Entertaining
Show Preview of Tabletop ShowsShow Preview of National
Stationery Show Show Preview of Highpoint Market
JUNE
• New at Summer Shows• Holiday Trends• Inspirational Words• Handcrafted• Christmas • HomeFashion Accessories
Preview of Shows from June 2013 to December 2013
Summer Markets Special Distribution
JANUARY
• Plush & Toys• Nature-Themed Gifts• Holiday Décor & Ornaments• Travel Accessories• Social Media• Collegiate• Home Fashion Accessories
Show Preview of Dallas, Atlanta and NY Shows
Editorial Deadline 11/13/12Ad Closing 11/20/12
Materials Due 11/26/12
Editorial Deadline 12/21/12Ad Closing 1/8/13
Materials Due 1/14/13
Editorial Deadline 3/20/13Ad Closing 4/10/13
Materials Due 4/15/13
Editorial Deadline 2/12/13Ad Closing 2/18/13
Materials Due 2/21/13
Editorial Deadline 4/26/13Ad Closing 5/14/13
Materials Due 5/20/13
EDITORIAL
t h e i n d u s t r y ’ s l e a d i n g a u d i t e d p u b l i c at i o n ®
Gifts • stat ionery • hol iday • decor • Personal care • Gourmet • BaBy • fashion
u.s . edit ion February 2013 $8 .00
GIFTWARE ®
VIETRI
Unicorn Studio
Tyler Candles
NEWS
cinda b
®
In PrInt and OnlIne gIftwarenews.cOm candles
outdoor livingMother’s day
Fashion accessoriesJewelry
Camille Beckman
FC_GWN_Finaledit.indd 1 2/1/13 8:48 PM
AUGUST
• Jewelry• Fashion Accessories• Plush/Toys• Travel Fashion Bags• Personalized Products• Home Office• Christmas Ornaments
Show Preview of the New York International Gift Fair
DECEMBER
• New at Winter Shows• Holiday Trends• Inspirational• Handcrafted
Show Preview of January 2014 to June 2014 Shows
Bonnie Bomhack800/229-1967, ext 243 • [email protected], AL, AZ, CO, FL, HI, IA, ID, IL, IN, KY, LA, MI, MN, MO, MS, MT, NE, NV, NM, ND, OH, SD, TX, UT, WI, WY
Canada,
Joanne Fallon800/229-1967, ext 251 • [email protected]
GA, KS, OK, TN, CA, WA, OR
Susan Tucker800/683-9869 • [email protected], DE, NJ, NY, MA, MD, ME, NC, NH, PA, SC, RI, VA,VT, DC, W VA, Europe
Giftware News 2013 Editorial CalendarSEPT/OCT
• Candles & Accessories• Bath & Body• Tabletop & Dinnerware• Crystal & Glass• Wedding• Gifts for Men• Home Fashion Accessories
Show Preview of High Point Market and Tabletop
JULY
• Color Preview • Cottage Chic• Candles & Accessories• Bath & Body• Holiday Paper• Products & Gift Wrap• Eco Products
Show Preview of Atlanta
NOVEMBER
• Valentines Day• Easter• Impulse Items• Special Market & Show Report• American Made• International Shows• Pets• High Point Review
Editorial Deadline 6/3/13Ad Closing 6/12/13
Materials Due 6/17/13
Editorial Deadline10/01/13Ad Closing 10/15/13
Materials Due 10/21/13
Editorial Deadline 7/8/13Ad Closing 7/17/13
Materials Due 7/22/13
Editorial Deadline 10/25/13Ad Closing 11/12/13
Materials Due 11/18/13
Editorial Deadline 8/26/13Ad Closing 9/10/13
Materials Due 9/16/13
CALL yourGiftware News
representAtive 800/229-1967
to reserve Advertising spACe:
EDITORIAL
Ad Rates 3mos. 6mos. 12mos. Leader Board $2,380.00 net $4,590.00 net $8,500.00 netSkyscraper $1,912.50 net $3,697.50 net $7,225.00 netMedium Box Ad $1,650.00net $2,995.00 net $5,575.00 net
Medium Box300 x 250
Button Banner120 x 90
Skyscraper Banner
120 x 600
HtML: HTML code cannot exceed 15K.
Flash:Website Ads onlyAll flash media must be submitted in version eight or higher with an embedded URL. The original flash file is preferred.
Image Rotation:Maximum of five creatives in rotation per campaign.
Rich Media: Rich media accepted upon approval.
Rates ..................... 2 Weeks .......4 WeeksLeader Board Banner ............ $695 .................$995Block Ad .............................. $695 .................$995Full Banner .......................... $595 .................$875Skyscraper Banner ..........................................$895Other opportunities available upon request
E-Weekly Newsletter:
JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctober NovemberDecember
Materials due 12/21/12Materials due 1/20/13Materials due 2/23/13Materials due 3/23/13Materials due 4/20/13Materials due 5/18/13Materials due 6/22/13Materials due 7/20/13Materials due 8/17/13Materials due 9/21/13Materials due 10/19/13Materials due 11/20/13
Ad closing 12/14/12 Ad closing 1/13/13 Ad closing 2/17/13 Ad closing 3/16/13Ad closing 4/13/13 Ad closing 5/11/13 Ad closing 6/15/13Ad closing 7/13/13Ad closing 8/10/13 Ad closing 9/14/13Ad closing 10/12/13 Ad closing 11/13/13
online Advertising Deadlines 2013
Banner Ad SizesLeader Board BannerDimensions: 728x90File Size: 30K or lessLoop Limit: 5 Loop Limit
Block AdDimensions 480 x 320File size: Under 100KLoop Limit 5 Loop Limit
Skyscraper Banner Dimensions: 120x600File Size: 35K or lessLoop Limit: 5 Loop Limit
Medium BoxDimensions: 300x250File Size: 35K or lessLoop Limit: 5 Loop Limit
Leader Board Banner728 x 90
Once a week, Giftware News’ e-newsletter is delivered to the in-boxes of gift and accessory retailers, manufacturers, wholesalers and other industry subscribers. This free weekly electronic newsletter provides readers with late-breaking industry news, tradeshow information and trend updates.
E-newsletter banner ad specifications• Ad materials are needed five business days prior to going Live.• 35K maximum file weight for all sizes• gif, jpg or animated gif files accepted• If animated: maximum of four loops/gif format required• Flash not allowed
Advertiser also should submit backup text ad (headline of seven words maximum, plus text of up to 40 words)
Block Ad480 x 320
file size is 100K
website & e-newsletter
Custom E-BlastsAn e-blast is a digital version of direct mail that is sentto a targeted audience and offers complete flexibility inmessaging and timing. Advertise your product or send amessage with compelling graphics and include your owncall-to-action — delivered right into the retailers’ in-boxes. 1x: $1,750 net 2x: $1,500 net 3x $1,095 netSpecifications: We accept the following file types: .gif, .jpg/.jpeg and .pdf.Images should be no larger than 900 x 700 pixels wide and 72 dpi.You can also provide a completed HTML document or provide a URL if hosting on your end.There is no limit to the number of active links within blast.
The Giftware News InsiderA special online preview of the current print ads included in Giftware News delivered to retailers’ in-boxes.
Retailers will get an advanced look at the latest product offerings and advertising in Giftware News via our Giftware News Insider digital catalog.
Each Giftware News Insider will reach retailers in advance of our print edition and will have a link to your website. Retailers will receive your sales message faster and can place orders or forward your ad to key decision makers. If you advertise in our print issue, your ad will be seen in the Giftware News Insider.Visit our link on GiftwareNews.com
Giftware News Digital Magazine — GGDGift, Gourmet & Décor (GGD) is a monthly digital magazine that is emailed directly to the retailer’s in-box. It brings the combined editorial of our highly qualified team and offers many cross merchandising ideas and ways to resource new products and trends.
Advertising Rates: Standard Page: $1,500 net½ Standard Page: $1,000 net1/3 Standard Page: $750 net
Giftware News Insider and GGD advertising opportunities:• Audio — Create a sales message to increase the
effectiveness of your ad and a call to action. $250 net – submit audio in an mp3/mp4 format. If you cannot submit in mp3/mp4 format or only have audio in another format, we can convert your audio into mp3/mp4.
• Video — display your products or show room in an active setting to increase awareness of your product and sales.
• Catalogs — embed your catalog into your ad to create a powerful sales opportunity. Your catalog will have a direct link into your website. You may also embed audio and visual media display into the catalog to increase the effectiveness.
Audio: $250 net – submit audio in an mp3/mp4 format. If you cannot submit in mp3/mp4 format or only have audio in another format, we can convert your audio into mp3/mp4.
Video: $850 net - submit videos in a flash format .flv. If you cannot convert them or only have videos on YouTube, we can convert videos into flash/.flvVisit us today at GGDplus.com
NEWSGIFTWARE
E-advErtising & digital MagazinE
presents
A digital magazine Gift, Gourmet & Decor
Fringe StudioPaddyWax RoomMates
A resource for fresh ideas, trends, new products,merchandising and market previews.
composeD by Giftware News maGaziNe aND talcott publishiNG www.GGDplus.com
september 2012
Giftware News®
THE
GIFTWARE NEWS INSIDER
TALCOTTDIGI.COM
230 Fifth Avenue NY Marketcenter
A Cheerful Giver
ABC Kids Expo
Apple Pie Jewelry
Biedermann & Sons
Bridgewater Candle Company
Camille Beckman
Candle Warmers Etc.
Clear Solutions
Collins Painting and Design
Country House Collection, The
Dadant & Sons, Inc.
Dallas Market Center
Epic Products, Inc.
Flaunt by Faith Nicole
Folkmanis, Inc.
Ganz
George Little Management
Gift & Home Trade Association
Gift for Life
Giftlogic
Giftware News/Retailers Market Source
Glass Eye Studio Corp.
Grace Management
GRASSLANDS Road
Greenleaf
Heartstrings
Helen Brett
ICU Eyewear
Jeremiah Junction
Joan Baker Designs
Kameleon Sterling Silver
Kurt Adler
Mad Bags
Messe Frankfurt
Midwest
Nashville Wraps
Northern Light Candles
OASIS
Oddity, Inc.
Primitives By Kathy
Rolf Glass
Roman, Inc.
San Francisco Music Box
Sawdust City
STAPLES
Swan Creek Candles Co.
Thai Trade Center
Tyler Candle Company
Virginia Candle Company
Vizini
Wild Hare Designs
Las Vegas Asia Expo
EACH GIFTWARE NEWS INSIDER WILL REACH YOU IN ADVANCE OF OUR PRINT EDITION AND WILL HAVE A LINK TO
THE SUPPLIER’S WEBSITE. WATCH FOR THE PRINTED EDITION WHICH WILL BE ARRIVING SHORTLY FULL OF ADDITIONAL
NEW PRODUCTS AND TREND INFORMATION
INNOVATION AT WORK… THE GIFTWARE NEWS INSIDER –
CLICK HERE FOR YOUR SPECIAL PREVIEW!
WWW.GIFTWARENEWS.COM
®JULY 2012
NOW YOU CAN GET AN ADVANCED LOOK AT THE LATEST PRODUCT
OFFERINGS AND ADVERTISING IN GIFTWARE NEWS VIA OUR GIFTWARE
NEWS INSIDER DIGITAL CATALOG.
SEE
INSIDE
FOR JULY
SHOWS!
LOOK BOOK