Move Fast and Take Risks!—!How to Win with Limited Resources
Julie Zhou, Yik Yak
Julie ZhouGrowth @ Google, Hipmunk, Yik Yak
Wednesday, May 24, 2017
Move fast and take risks:How to win with limited resources
#30
A little background...
#10#20,001
Typical travel site
Hipmunk: Focus on user happiness
Typical travel site
Hipmunk: Focus on user happiness
No acquisition is free
If you must spend money...
INCUMBENTS• Money• Resources
YOU• Speed• Risk-taking
INCUMBENTS• Money• Resources
Example: Facebook Mobile Ads
versus
Example: Facebook Mobile Ads
High rollers crash the arbitrage party
High rollers crash the arbitrage party
When Hipmunk started
Example: The Internet’s dirty secret
Example: The Internet’s dirty secret
Example: The Internet’s dirty secret
● 3x impression volume of Google + Facebook + Twitter
● 90% lower unit costs
● 4x higher new user retention than Facebook
http://blog.eat24hours.com/how-to-advertise-on-a-porn-website/
Example: The Internet’s dirty secret
Reddit (r/atheism, r/wtf, r/fffffffuuuuuuuuuuuu)
Snapchat
Musical.ly
More channels that make people nervous
Alternative investments
Relationships
Hipmunk: Daily active Android users
Hipmunk: Daily active Android users
“Nexus 7 delivers the finest experience we’ve seen yet from an Android tablet” – Wired
Move fast
Take risks
Find your competitive advantage
How to win with limited resources
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