- COMPANY CREDENTIAL -
About us
Goldsun Focus Media (GFM) established in 2006
Co-operation between Goldsun Group and Focus Media Holding Limited
After more than 8 years continuously developing our range & quality of services in
mass media, audiovisual & digital advertising, GFM provide these following solutions:
Digital Poster (DP)
LCD Screen SoSmartTM Mobile Ad
Wi-Fi Location Base
GOLDSUN FOCUS MEDIA
MEGA DIGITAL POSTER
*Pictures taken at SC Vivo City
LCDs & Digital Posters Network
DP & LCD NETWORK
795 Buildings
102 Supermarkets & Shopping malls
14 Tier1 Hospitals
692 DPs
1,796 DPs
1,863 LCDs
100 LCDs
DP & LCD network *Updated: Mar 2015
Shoppers: - Key person in the family who decide
the purchase decision. - Mostly make purchase decision at POS. - Frustration about choosing the right
brands while shopping
Professionals: - High awareness over premium
category - Don’t have time to approach
traditional advertising channel (TV, Newspaper)
- Give shopping advise to people surround
WE HELP YOU TO ‘FOCUS’ YOUR TARGET CONSUMERS…
COST EFFICIENT
RIGHT TARGET
CUSTOMIZATION
We place our screens in right place, at the right time to reach the right target With very high traffic in every channel, we bring your brand to the target audience as fast as possible
Our services suit your brand nicely, from pre-launching & pos-launching stage of your products/campaigns. Different channels are suitable from your current Advertising Posters to your TVCs, we can AIR THEM ALL for you.
GFM has competitive rate compared to traditional advertising channels with higher consumers’ awareness & engagement to your brands. We can ‘spread-out’ your brands every time without booking an ‘costly’ slot for your TVC
GFM have the capability and ability to give your BRAND a great support to achieve business objectives…
W-O-M
SALES
AWARE-NESS
ADVOCACY
…TO ACHIEVE YOUR BUSINESS OBJECTIVES
Commercial Buildings
Channel
City Qty. of Buildings Traffic/ Day
HCM 368 3,052,346
HN 427 4,508,113
TOTAL 795 7,560,459
*Updated: Mar 2015
Located in many HI-END buildings such as:
HCMC: SC Vivo City, Vincom, Cresent Mall, PetroVietnam, Melinh Point,…
HN: Keangnam , Vincom, Viglacera…
COMMERCIAL BUILDINGS CHANNEL
In recent studies show that… *2.7 minutes…
…is average waiting time at the elevator
4.5 times… …are average time that each person utilize the elevator per day
2.4 out of these times… …target consumer noticed about the content of these advertisement
*adults aged 15-54 who visit office buildings or malls with elevators at least 4 days a week N=88
COMMERCIAL BUILDINGS CHANNEL
Have your BRAND exposed to the target audience to the maximum?
COMMERCIAL BUILDINGS LCD NETWORK Our LCD Screens: • Located: Lift bank, waiting hall • 17,32, 42 and 100” HD display • Installed in visionary spot • Each cycle last 12 minutes that:
Rotate 60 times/day Flexible for TVC duration:
10, 15, 30 seconds each Brand
COMMERCIAL BUILDINGS DP NETWORK Our Digital Posters: • Every ad is repeated 288
times/day during 12 hours/day. • Each ad cycle lasts 2.5 minutes
that: Rotate 15 seconds for each
brand Allows 1-3 Marquettes for
every 15 seconds Allows 10 brands
Modern Trade Channel
*Now available with Wifi Location Base system
(*): Modern Trade Channel: included Supermarket & Shopping center
MODERN TRADE DIGITAL POSTER NETWORK
Wifi Location Base system integrated
MODERN TRADE CHANNEL
20.5%
70%
In other recent studies show that… MODERN TRADE CHANNEL
PURCHASE DECISIONS WERE MADE @P.O.S…
…and it’s un-planned
…of Vietnamese population go shopping every week
Have your BRAND exposed to the target audience to the maximum?
Source: MHS (Media Habit Survey)
We placed our screens in the MOST CROWDED shopping centers in town.
MODERN TRADE CHANNEL
*Updated: Mar 2015
DP INSTALLATION FOLLOWS SHOPPING CYCLE
WE PLACED OUR DIGITAL POSTERS ALMOST EVERYWHERE!
CLIENT SERVICE - BAG KEEPING AREA HEALTH & BEAUTY CARE PACKAGED FOOD AISLES
HOUSEHOLD CARE
BEVERAGE - MILK CLOTHES FRESH FOOD FOOD COURT
CASHIER
TO COVER EVERY STEP
OF SHOPPERS
DP INSTALLATION FOLLOWS SHOPPING CYCLE
The average length of each brand
The minimum numbers of times shoppers have opportunity to see for each shopping trip
The repetition numbers for each marquette per week
15 (s)
12
1.008
10 seconds
15 seconds
20 seconds
2 marquettes to the maximum
3 marquettes to the maximum
4 marquettes to the maximum
HOW IN-STORE DIGITAL POSTER WORKS
POST CAMPAIGN MONITORING REPORT
SoSmartTM MOBILE SOLUTION
A Member of:
0000
TVC airing on LCD
Banner
Watch Video
After one click, full screen TVC
is showed
Free landing page building
(3-5 layers) Gif banner displayed on
Mobile Ad Network Detailed and
transparent report realtime report
MOBILE VIDEO BANNER
Mobile User Trend
64%
41% 36%
Watching film
People use Mobile all day long for different activities Don’t miss your users !
45% 55%
31% 62%
Source: Google research 2014
Mobile brighten the commute
PCs dominate working hours Tablets popular at night
Morning Work hours Evenings Late night (06:00 am - 08:00 am)
(09:00 am - 06:00 pm)
(07:00 pm - 09:00 pm)
(10:00 pm - 01:00 am)
Source: Comscore research 2014
SOSMART MOBILE AD NETWORK
People use mobile while…
Reading book
Listening to music
Watching TV
Surfing the internet
Watching news
Playing Game
200+ Wap sites in all categories (VNExpress, Tinhte, Webtretho…)
1300+ Mobile Apps for all kinds of daily purpose
WAP sites
Mobile Application
Premium Brand Positioning Mass Approach
Better User Interaction Niche + Targeted Approach
With 30% increase YOY, SoSmart inventory keeps growing …
SoSMART - BIG INVENTORY
10 TARGETING FILTERS
Country
Province
Device
Manufacturer
Pricing Level
OS
Carrier
Channel
Time of day
Day of week
7 WAP CHANNELS
News
Finance - Ecommerce
Men – Sports - Tech
Entertainment
Social
Daily Utility
HOW TO FOCUS ON THE TARGET CUSTOMER
Women – Healthcare - Lifestyle
Floating Banner Video Banner Pop-Up Banner Hotpot Banner Expandable Banner
Image Banner MOBILE BANNER
Chiến dịch Ngày Tình trạng
Banners Loại giá
Giá Ngân sách hằng ngày
Impressions Clicks CTR(%) Chi phí
Yamaha Town Hanoi
25/08/2014 Chưa hoạt động
Banner CPM 6,000.00 VND 265,266.00 VND 22499999 70686 0.31% 135,000,000.00 VND
Yamaha Grande Event
23/07/2014 Chưa hoạt động
Banner CPM 6,000.00 VND 6.00 VND 250000 384 0.15% 1,500,000.00 VND
Luvias 2 05/05/2014 Chưa hoạt động
Banner CPM 6,000.00 VND 0.00 VND 17000000 42305 0.25% 102,000,000.00 VND
Luvias 15/04/2014 Chưa hoạt động
Banner CPM 6,000.00 VND -6.00 VND 17000000 49455 0.29% 102,000,000.00 VND
FZ150i 07/04/2014 Chưa hoạt động
Banner CPM 6,000.00 VND 0.00 VND 17000000 52341 0.31% 102,000,000.00 VND
Date Unique Users
2014-08-19 503
2014-08-20 604
2014-08-21 491
2014-08-22 835
2014-08-23 15
Date Views Video
2014-08-20 2980
2014-08-21 3284
2014-08-22 3102
2014-08-23 3429
Tổng 12795
Date
Views Video
2014-08-19 3800
2014-08-20 5000
2014-08-21 5012
2014-08-22 4900
2014-08-23 5213
Date
Estimated minutes watched
2014-08-20 1505
2014-08-21 1822
2014-08-22 1980
2014-08-23 2000
Tổng 7307
Date
Average view duration (seconds)
2014-08-19 0:30
2014-08-20 0:34
2014-08-21 0:32
2014-08-22 0:33
2014-08-23 0:35
% %
Ad Network
Mobile Video
Campain Report Mobile Video Report Performance report Unique Users Video Views Views
01 02 Actions 2500 CTR 250 15
2000 200 12.5
1500 150 10
1000 100 7.5
Click to interaction Viewed time 03 500 50 5
04
0 0 2.5 7. Jul 14. Jul 21. Jul 28. Jul
01 02 Impression Click
Budget Alocation Target Breakdown (OS, device, times, channel,...) 04 03
Average view duration Targer breakdown (OS, device, city,...)
OS MOBILE BRAND CITY
06 05 iOS
Android
Unknown
Windows
Phone OS
iPhone OS
Windows Mobile OS RIM OS Symbian OS
Các hình khác
Apple
MAUI Phone
Samsung
PC Nokia
Unknown MAUI
HTC LG
Sony SonyEricsson
Hồ Chí Minh
10%
42.6%
50.3% 7% 100%
33.9% 9.6%
Hà N ộ i
Cần Thơ
Hồ Chí M i nh
iOS
Andr oi d
Wi ndows
Phone OS
19%
1/2
City OS AIRING TIME AGE GENDER
0
1
6
7
8
9
10
11
12
13
14
Unknown
13-17
18-24
25-34
35-44
45-54
Các hình khác
Unknown
0 female
male
Các hình khác
Samsung
Appl e
N oki a
Wi f i
Vi et tel
Vi naphone
16.3% 14.9%
8,8% 37.6%
11.5% 7,8% 61.8%
9% 58.4%
Telco Device
CT
R
Actions View
s
REAL-TIME REPORT FROM MMA SYSTEM
TOP PREMIUM PUBLISHERS
HOW CAN WE SUPPORT
YOU?
COMMERCIAL BUILDING CHANNEL
1,863 LCDs
692 DPs
& in
795 BDs That hit…
7,560,459 Viewers PER DAY
We have…
*Updated: Mar 2015
MODERN TRADE CHANNEL
1,796 DPs in
102 Supermarkets & Shopping Malls That hit…
6,237,321 Viewers PER DAY
We have…
*Updated: Mar 2015
Shoppers: - Key person in the family who decide
the purchase decision. - Mostly make purchase decision at POS. - Frustration about choosing the right
brands while shopping
Professionals: - High awareness over premium
category - Don’t have time to approach
traditional advertising channel (TV, Newspaper)
- Give shopping advise to people surround
WE HELP YOU TO ‘REACH’ YOUR TARGET CONSUMERS…
…TO ACHIEVE YOUR BUSINESS OBJECTIVE
COST EFFICIENT RIGHT TARGET CUSTOMIZATION
We place our screens in right place, at the right time to reach the right target With very high traffic in every channel, we bring your brand to the target audience as fast as possible
Our services suit your brand nicely, from pre-launching & pos-launching stage of your products/campaigns. Different channels are suitable from your current Advertising Posters to your TVCs, we can AIR THEM ALL for you!
GFM has competitive rate compared to traditional advertising channels with higher consumers’ awareness & engagement to your brands. We can ‘spread-out’ your brands every time without booking an ‘costly’ slot for your TVC
PROUD PARTNERING WITH
F&B
PERSONAL CARE
PHARMACY
OUR VALUE CLIENTS
MOBILE
AUTOMOBILE
FINANCIAL
ELECTRONIC
OUR VALUE CLIENTS
NETWORK
Person-to-contact: Thuan Tran – Account Department Tel: 0917 010 363 Email: [email protected]
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