GfK Digital Trends App
Installation Guide & User Manual for Microsoft Internet Explorer users
Software version: 14.3
Effective date: 4th May 2015
Table of contents
The GfK Digital Trends App................................................................................................................ 1
System requirements .......................................................................................................................... 1
Downloading with Microsoft Internet Explorer................................................................................. 2
Installation ............................................................................................................................................ 3
Accepting the End User License Agreement.................................................................................... 3
The Installation Wizard ....................................................................................................................... 4
Activating the add-on in Microsoft Internet Explorer ...................................................................... 5
The user selection for the GfK Digital Trends App .......................................................................... 7
View GfK Digital Trends App Version Information .......................................................................... 8
Uninstall the GfK Digital Trends App (Windows XP, Vista, 7) ........................................................ 9
Uninstall the GfK Digital Trends App (Windows 8 / 8.1) ................................................................ 10
Disclaimer .......................................................................................................................................... 11
GfK Digital Trends App | 4th May 2015 1
The GfK Digital Trends App
The GfK Digital Trends App is designed to explore the use of certain online services. It consists of a
software program for your Windows based computer and a browser add-on for Internet Explorer.
While you are using the Internet, the software registers which websites you visit and which ads can
be seen on these pages. Each time you start the browser the add-on is activated automatically
unless you deactivate it in your browser. Please do not deactivate the GfK Digital Trends App
permanently as you will drop out of the GfK Digital Trends Programme if no data is received.
For other support questions or if you would like a new download-link for example, please contact us
This manual will describe the download, installation on Windows and the activation of GfK Digital
Trends App in Microsoft Internet Explorer. You will also find more information on how to uninstall
the add-on at the end of this manual.
Thank you for your participation!
Your KnowledgePanel Team
System requirements
The software is only compatible for the following operating systems: Microsoft Windows XP /
Microsoft Windows Vista / Microsoft Windows 7 (including the 64-Bit version) / Microsoft Windows 8
and 8.1 (including the 64-Bit version, please note that only browsers running within the Desktop App
but not within the Modern UI are supported).
And one of the following web browsers is required: Microsoft Internet Explorer 7 or higher /
Mozilla Firefox 3 or higher / Google Chrome 7 or higher
You will need to have administration rights to your computer for the installation.
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Downloading with Microsoft Internet Explorer
On the download page, click the “Download”
button. Please be patient, as the download is
specially created for you and therefore requires
a few seconds to complete.
The further procedure depends on the browser
in use. Below are instructions for downloading
with Microsoft Internet Explorer.
As soon as the download is available a bar at
the bottom of the window will be displayed. You
can choose to “Run” GfK Digital Trends.exe
directly, or to “Save” the file and run it
manually. The simplest option is to choose
“Run”:
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Installation
The installation of the GfK Digital Trends App is
fully automatic. Please note, however, that
administrator rights are required.
On Windows Vista, 7, 8 and 8.1 you may be
asked by User Account Control for permission
to start the installation. If necessary, enter your
administrator password and click "Yes".
On Windows XP, you may receive the message
"You cannot install this software, because you
do not have administrator rights" if you work
with a limited user account. Please install the
software onto the computer with an
administrator account.
Accepting the End User License Agreement
Please read the End User License Agreement
carefully. If you choose to accept the
Agreement and to continue, please check the
box(es) below the scrolling box and click on
“Confirm”. Otherwise, click on “Decline”.
You can also click on “Save/Print” to open
the Agreement as a TXT file in a text editor:
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The Installation Wizard
The installation will run automatically. Please
follow the instructions given by the Installation
Wizard.
Please click on “Continue” to proceed with
the installation. This step can take a few
minutes.
Your web browser may still be open. If so, the
Installation Wizard will recognize this and ask
you to close your browser momentarily. Click
“OK” and the installation will proceed
automatically.
The installation has now been completed.
Please click on “Finish” to reboot your
computer.
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Activating the add-on in Microsoft Internet Explorer
Please reopen your browser!
You may receive the message that several add-
ons are ready to be used. Please click on
“Choose add-ons” and then on “Enable”
next to “GfK Digital Trends”, as the add-on is
required for your participation in the GfK Digital
Trends Programme.
(Alternatively, Internet Explorer may display an
information bar at the bottom of the window with
the message that GfK Digital Trends can now
be used. Please confirm this message by
clicking on “Enable”.)
You might also receive the message that GfK
Digital Trends “wants to open web content
using this program on your computer”. This may
happen before the user selection dialog opens.
Please select “Do not show me the
warning for this program again” at the
bottom of this security dialog and then click on
“Allow”:
When you first start your browser after installing
the GfK Digital Trends App the add-on is
configured. This might take a few seconds. As a
result Internet Explorer occasionally identifies
the application as a potential threat to browser
speed and could ask you to turn it off.
We can assure you that the GfK Digital Trends
add-on is designed to neither affect the browser
in its capacity nor the browser's speed.
Therefore, please do not disable the GfK Digital
Trends add-on, but click on the ▼ next to “Ask
me later” and select “Do not deactivate”
from the menu. Otherwise, the flow of data will
be interrupted, which will make your
membership of the GfK Digital Trends
Programme inactive and prevent us from
granting any incentive.
GfK Digital Trends App | 4th May 2015 6
You can enable or disable the add-on at any
time in Internet Explorer. Please select
“Extras” from the menu (or ) and choose
“Manage Add-ons”. GfK Digital Trends
should continuously stay enabled for your
membership to this study to stay active. If the
status of the add-on is “Disabled”, please
select GfK Digital Trends and choose
“Enable” at the end of the add-on
management window:
In all versions of Internet Explorer you should
make sure that “Third-Party Browser
Extensions” are enabled. The settings are
located in the Internet Options menu. You can
check this by opening the “Extras” or
“Menu”, then opening the item “Internet
Options” and selecting the tab “Advanced”.
In the section “Browsing”, please check the
“Enable third-party browser extensions”
box. Once this is done, the changes will not
take effect until you restart Internet Explorer.
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The user selection for the GfK Digital Trends App
For privacy reasons we only want to analyse
the internet usage of members of the GfK
Digital Trends Programme, not other users of
the computer on which the GfK Digital Trends
App is installed. Therefore, you have the option
each time you start the browser to indicate
whether you are a member of the GfK Digital
Trends Programme, or someone else using the
computer. If the latter, choose “Guest” from the
user dialog and click “OK”.
In order to switch users, you can open the user
dialog at any time by clicking on the icon
in the Windows task bar, next to the clock.
Please note that you may have to click on
first to show hidden icons.
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View GfK Digital Trends App Version Information
Via the GfK Digital Trends program group in the
Start menu of Windows you can open a dialog
with information about the add-on.
Windows Vista and 7:
Select “All Programs” and open the folder
“GfK Digital Trends”. In this folder you will
find the item “About GfK Digital Trends”.
Clicking on it opens a window with information
that could assist you if you are in need of
helpdesk support:
Windows 8 / 8.1:
Wipe from the right edge of the screen to open
the Charms Bar. Click on “Start” to get to the
Modern UI and click on the GfK Digital
Trends app-icon to open the “About”
dialog:
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Uninstall the GfK Digital Trends App (Windows XP, Vista, 7)
You can uninstall the GfK Digital Trends App at
any moment. Please note that by doing this you
will end your participation in the GfK Digital
Trends Programme.
Please choose from the Windows Start menu,
either “All Programs”, “GfK Digital
Trends”, “Remove GfK Digital Trends” or
“Control Panel” and then with Windows XP
“Software” or with Windows Vista and
Windows 7 “Programs”.
If you choose to uninstall the software via the
Control Panel and you are using Windows XP,
please click “Remove”. If you are using
Windows Vista or Windows 7, double-click
directly on GfK Digital Trends or use the right
mouse button and choose “Uninstall”:
The start menu entry:
The “Programs and Features” control panel:
Confirm the security request (“Are you
sure…?”) by clicking “Yes”. The software will
then uninstall automatically.
You will get the message that the software has
successfully been uninstalled at the end of the
process.
Click "Finish":
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Uninstall the GfK Digital Trends App (Windows 8 / 8.1)
You can uninstall the GfK Digital Trends App at
any time. Please note that by doing this you will
end your participation in the GfK Digital Trends
Programme study.
Wipe from the right edge of the screen to
display the Charms Bar. Click on the gear
symbol to get to the Setting menu.
In the Settings menu,
click on Control Panel.
In the Control Panel, under “Programs”,
click on “Uninstall a program”:
In the list of installed programs, click on GfK
Digital Trends, then above on “Uninstall”:
GfK Digital Trends App | 4th May 2015 11
Confirm the security request (“Are you
sure…?”) by clicking “Yes”.
The software will then uninstall automatically.
You will get the message that the software has
successfully been uninstalled at the end of the
process.
Click “Finish”.
Disclaimer
All product and company names are trademarks™ or registered® trademarks of their respective
holders. Use of them does not imply any affiliation with or endorsement by them.
Google and Chrome are registered trademarks of Google Inc. in the United States and other
countries.
Microsoft, Windows and Windows Vista are registered trademarks of Microsoft Corporation in the
United States and other countries.
Mozilla and Firefox are registered trademarks of the Mozilla Foundation in the United States and other countries.