2. Objective Of This Presentation
Is to list the basic minimum steps you should take to begin
eMarketing your company
You dont need above average writing and creative skills
Just follow the simple steps and you will be on your way to getting
the zing in your eMarketing efforts
3. Absolute Minimum eMarketing Steps
Website
SEO
LinkedIn
Blog
Twitter
4. 1. Your Average Website
This is what you should typically have on your Website
Clear Value proposition without jazz on the home page
Client testimonials? Great if you have them
A few case studies
A few presentations
A few brochures
A few white Papers
5. 1.a Management Profiles
Do not skip these on your website
6. Even if you are a young company and your top management
profiles are not the whos who of corporate kingdom, it does not
matter. The client is really interested to know who he is dealing
with
7. Be honest and even modest in your profile. Its ok if you are
not a whacky geek with some patents to his name