Getting Started on Twitter
Presented by:
Carlen Lea Lesser Assoc. Director Interactive Strategy
RTC Relationship Marketing
@carlenlea
July 28th, 2009
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Agenda
What is Twitter? Why use Twitter? Measuring Success Hands On
Creating Twitter Accounts Twitter Etiquette Finding People to Follow
Twitter and Time Management
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Twitter on Twitter
What: Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?
Why: Because even basic updates are meaningful to family members, friends, or colleagues—especially when they’re timely.
How: Twitter puts you in control and becomes a modern antidote to information overload.
Source: www.twitter.com/help
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What is Twitter?
Twitter in Plain English
Video By Common Craft is used by Twitter on their websitehttp://dotsub.com/view/665bd0d5-a9f4-4a07-9d9e-b31ba926ca78
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Hi, Martha! What are you doing?
Creating community in a modern, mobile society
It’s really not a new idea.
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Why Use Twitter? Discuss…
“Everyone else is,” isn’t a good answer.
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A few reasons to consider
Personal Professional
Keeping in touch Networking with opinion leaders
Connecting with favorite celebrities Sharing information
Breaking news, traffic alerts, etc. Keeping up with information
Knowing the latest memes (i.e. timewasters) Taking notes at conferences
Getting inspired Networking at conferences
Something to do instead of smoking Promoting your latest work
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Measuring Success
“ReTweets” Followers Replies Tracking links
Bit.ly Tr.im Twurl BurnURL Hootsuite
Friday Follows
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Hands On: Create Your Twitter Account
1 2 3
www.twitter.com Sign up! Fill out your profile
Upgrade your look: http://www.twitbacks.com/
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Twitter Etiquette
Reply to people: @username in beginning of post Retweet: reposting what someone else has posted (it’s a
good thing) begin post with “RT @username” Twitter Memes: begin with “#” called a “hashtag”
Especially useful at conferences or to bring together a conversation on a popular topic (#wman, #iranelection,#blamedrewscancer, #ironman)
#fail: easy way of saying something didn’t work #fridayfollow (alt #ff): tell people who you think is worth
following Don’t say, “did you get my tweet?”
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Finding People to Follow
“Find people” search: http://twitter.com/invitations/find_on_twitter
Topic search: http://search.twitter.com/ WeFollow.com Twitter Directory: http://wefollow.com/ See who people you follow are following!
@carlenlea is following: http://twitter.com/carlenlea/following
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Time Management
Start with your goals – think about how much time you NEED to spend
Start with 15 minutes, twice a day & stick to it. Don’t try to catch up on everything Don’t look back more than a few hours Don’t respond to everyone Expand as needed
Always check your @ replies
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Thank you!
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Appendix
Scams Safe partner authentication Going pro
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Twitter Scams
Don’t fall for these types of scams.
Note: The examples provided are intended as illustrative only.
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Safe Partners: Look for Twitter Authentication
Make sure you are only giving your information to Twitter. Check the URL to be safe.
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Going Pro…
Services provide advanced features for managing multiple accounts or corporate tweeting Tweetdeck Hootsuite CoTweet Splitweet Seesmic
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