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Getting Started with Twitter 1 - Lurker
Slideshare, 29 September 2012
Mary K.D. D’Rozario
MSCR, CCRP, RAC, CCRA
President / Clinical Research Consultant
Clinical Research Performance, Inc.
@marydrozario
marykddrozario
We work for sites.
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“Twitter Stages of Change 2.0: lurker, linker, Rter, Mter,
commenter, opinionator, Oprah” -@ranitmd
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Why Twitter?
• Get the low down Be exposed to a lot of information fast
• Flattening effect The tale of the conference intern The tale of the man seeking experimental treatment of his
terminal illness
• Culturally transformative Interact with the future America
• Cutting edge image Cross-post to:
– Facebook and LinkedIn– Your website (legal caution)
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Why not Twitter?
• Twitter is going to take over my life!
• Legal concerns.
• It’s just not worth it.
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Setting up an account
• Picture that works well as a sub-thumbnail
• Re-tweetable name
• Topic/voice selected Silent (reader)
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Find your community
• Hashtags Only letters and numbers (no spaces, no special
characters) A professional may have created a hashtag cheatsheet
project for your field
• Tweet chats Where people meet on a schedule to have a hashtag
conversation
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Find on Google
• Search two user names to find previous conversations
• Search a user name and a hashtag to find what the user has posted on that hashtag
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Who are these tweeters tweeting me!?
• Bots, spam and follower whores
• Find out if you are a real person.
• Conversation may increase the Klout score for both of you.
• Because meeting new people is the point!
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Getting started: Clinical Research people and hashtags to follow.
• #Clinicalresearch• #Clinicaltrials• #drugdevelopment• #healthcare• #hcsm (A discussion
group called Health Care in Social Media)
• @StoneHearthNews• @RWJF_HumanCap• @amednews• @KentBottles• @marydrozario• @BBKworldwide• @Clin_trials• @DrugInfoAssn• @RAPSorg• @Lilly_COI
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Questions
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