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Beginner’s Guide to Social Media

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Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392

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• Twitter hashtag: #ts-basics• Following the webinar, TechSoup will

host a free, day-long online event, where you can post additional questions in the TechSoup Community forums: www.techsoup.org/go/web2basics

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Beginner’s Guide to Social Media

Facilitator: Kami Griffiths, TechSoup

Presenters: John Haydon, Chris GarrettSponsored by


Today’s Speakers

Volunteer: Chris Peters, TechSoup

Kami GriffithsTechSoup

John Haydoncorporatedollar.org

Chris Garrettchrisg.com


Agenda

• Introductions• Presentation: John & Chris• Audience Q&A• About the Community Forums Event• About TechSoup


What is Social Media?

• Web 2.0 is not a Version• Many to Many• User generates content• Conversations

NonProfitWorkshop.com



Benefits of Social Media?


Social media are the tools that empower your fans!



What is the best way to get

started with social media?



Remarkable content is key

• Traditional marketing “push” is dead.• You no longer have “control”.• Raving fans will even create their own

blogs, Facebook Groups and campaigns without any direction from you.

• Content now trumps big budgets• Hint: People care way more about the

cause or issue than your non-profit.NonProfitWorkshop.com


Remarkable Rocket!

• What would it look like if your non-profit was so amazing that people couldn’t stop talking about you?

• What would the community be saying?

• How would it look if you did the opposite of what everyone else was doing?

• What are the edges?NonProfitWorkshop.com


What sites should we start with?



How much time should we spend?


Attract, Retain, Recruit

BLOG

EmailRSSTwitter

ReferralForwards

Re-tweets

SEOSocialLinks

PR


Social Media Journey

• Take your audienceTake your audience on a journey on a journey

Visitor

Return Visitor

Subscriber

“Converted”

Advocate


Content & Writing

What you know

What readers

want

Blog ThisNonProfitWorkshop.com

Hub ModelHub Model

Your Email List



Social Media “Post-it” note

• Seek to give before seeking to get• Listen before talking• Trust your staff with social media• Trust your fans and your “enemies”• Trust yourself • Learn by doing• Stupid questions rule!



More Resources

• wearemedia.org• hildygottlieb.com• nonprofitworkshop.com• socialactions.com


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Questions?Submit your questions using the chat box.


Continue the Discussion…

• Following the webinar, TechSoup will host a free, day-long online event that is asynchronous (not live) and no registration is required. You can post additional questions in the TechSoup Community forums: www.techsoup.org/go/web2basics

http://www.techsoup.org/go/web2basics


Get the Most Out of TechSoup

• At TechSoup, you’ll find a range of technology services to help your nonprofit:

– Read helpful articles in our Learning Center– Request donated software, hardware, and

online services– Join our community forums to learn from

your colleagues– Browse upcoming events and conferences


Thank you to our Webinar Sponsor!

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Thank you! For more information contact:

Kami Griffiths [email protected] www.techsoup.org