Download pptx - Getting Started With Google Analytics

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Presenter – Instructor Name

Introduction to Mastering Google AnalyticsGetting Started with Google Analytics

Know your instructor

www.edureka.co/digital-media-analytics

Ankur Maheshwari B.Tech-IIT,BHU

He has over 9 years of experience in digital media, web analytics digital

marketing & online product management. He has worked on web analytics in

Wipro, Evalueserve & Ozonemedia, prior to joining Holidayiq.com and

founding couponexpress.in

What will you learn today?

What is the objective of using digital media analytics?

Measurable Digital Media KPIs

Different requirements by companies in different stages

Career Prospects

Live demo of Dashboards


Annie’s Question

What is the main objective of Digital Media Analytics ?


Annie’s AnswerThe main objective of digital media analytics is to measure the performance of your digital property and report the information in such a way that actionable insights can be deduced from those reports.

To understand this better we’ll look into the requirements by companies at various stages:Lets say we want to analyze an ecommerce company.The company may see various stages in its growth phase and accordingly its analytical requirements will change with time.


Objective of Digital Media Analytics

Inception Growth Phase Aiming for retention & increased market share

Small Initiatives

Limited budgets

Learn the user behavior and

their reaction to your product.

Product Development Stage

Validity of your product has been established

Rectified all the flaws that came up during inception

Ready to expose the final version

How visitors interact with your product features?

Acquire new & relevant customers

Now you have enough members for your portal.

Acquire new customers but also ensure the sales from existing customers.

Focus on cost effectiveness and profitability.

Need to keep your product refreshed as well as continue exploring the new marketing channels, innovative product & marketing ideas to keep your customers engaged.


Measurable Digital Media KPIs

Social Media Marketing Email Marketing Display Advertising Paid Search Advertising Referral Marketing

Marketing

Products Sold Revenues Generated Average Revenue per product sold Average revenue per transaction Average number of products per

transactions

Sales/Revenues

Website down time Average Speed Page load time Website specific features like you are using

some videos or audios

User Engagements User Interactions Product Touchpoints such as Images,

Reviews, feedbacks, comparing of products etc.

Technology

Product

Career Prospects

Typical profile of a Digital Marketing professional

Can be undergraduate from engineering, science, commerce, and statistics

Certified/trained from an online/offline platform

Could be working on google analytics, social media analytics, mobile app analytics

As per payscale.com, 10th -90th percentile salary range for internet marketing specialist is between $ 28 K and $ 59 K; similar figure for online marketing manager range between $ 38 K and $ 94 K


How is the job market

Job Market Size

• As per LinkedIn, there are 175,000 jobs available worldwide for Digital Analytics professionals

Future Prospect

• The growth rate in marketing related-analytics hire is 67% over the past year, and 136% over the past 3 years• As per LinkedIn, Digital analytics is among the top 5 most powerful skills to have in demand

Roles on offer

• Digital Strategist, Digital Media Planner, Digital Media Specialist, Digital Media Analyst, Digital Media Manager• Campaign Manager, Chief Marketing Technologist, Chief Digital Officer, Google Analytics Specialist


Salary Range


50000 70000 90000 110000 1300000

5000

10000

15000

20000

25000

30000Salary Range

Salary in $

No. o

f Peo

ple

DEMO

Dashboards – Google Analytics

Social Media Dashboard

Site Performance Report

CEO’s Dashboard

Referral Traffic Dashboard

CIO’s Dashboard

www.edureka.co/r-for-analytics

5 March

Sat, Sun (4 Week)IST: 7:00 AM - 09:00 AMPST: 5:30 PM - 7:30 PM

Valid for next 3 hours. Hurry !

INR 13,496

Course Features Online Live Classes : 16 Hours Assignments : 16 Hours Project : 16 Hours Pre – Recorded Sessions

$261

Batch Details



Last Minute Flash Sale – Flat 25% Off

INR 17,995$ 349

Thank You

Questions/Queries/Feedback

Recording and presentation will be made available to you within 24 hours