Download pptx - Getting Started With Google Analytics

Getting Started with

Google Analytics

Adam WareSwel lPath Interact ive@wheres i twork ingadam@swel lpath.com

About the Speaker

• Owner/Pr inc ipal at Swel lPath Interact ive• Background rooted in web development• +10 years web development > onl ine

market ing• Business Analyst at Webtrends• Exper ience implement ing web analyt ics

for Fortune 500s and smal l businesses• Cert ifi ed Google Analyt ics Qual ifi ed

Indiv idual , and Google Adwords Profess ional

Brief History of Google Analytics

• Developed from Urchin – acquired April 2005

• Publically available to all users since August 2006

• Current tag rolled out in late 2007

• Major upgrades in Q4 in 2008, 2009

Getting Started – What you need:

• A Google Account –

http://google.com/accounts• A website• Access to your website’s code

(or CMS in some cases)

Creating a GA account

• Login to

http://www.google.com/analytics

General Information

• URL & Account Name

beyond the pageview: what's going on with your dynamic content?

Contact Information

• Enter proper contact information

Getting Started with Google Analytics

A Bit About Domains

• Google uses fi rst party cookies for all sites

• By default, it uses diff erent cookies for every sub-domain

• You can specify otherwise– Easy for multiple sub-domains– Not so for cross-domain tracking


Adding Tracking Code - Domains

• Select the domain option you want


Adding Tracking Code - AdWords

• Tying analytics to AdWords; complete the process in AdWords


Analytics Settings

• You should see the Analytics Settings page upon success


Editing Profiles

• Click Edit next to the appropriate profi le


Profile Settings: Checking Status

• Google wi l l proact ive ly look for the code on your home page, i f i t i s not there an error w i l l be d isp layed


Editing Your Profile Information

• Basic Information

– D e f a u l t Pa g e

– E xc l u d i n g Pa r a m e t e r s

– E c o m m e rc e


Setting Up Site Search

• Tracking Site Search


Goals

• Bas i c s about goa l s :– C o n v e r s i o n E v e n t s– L i m i t o f 2 0– H e a v i l y D e p e n d e n t o n p a g e U R I s


Setting Up Goals

• Example: Contact Us Form Complet ion


Fun with Funnels

• The steps to conversion


• Filters can be used to:– Fi lter out traffi c from your home

or offi ce– Fi lter out traffi c from a sub-

domain, domain, or to a directory– Fi lter out sources– Modify URIs

Filters: Overview


• Filter example: fi ltering out traffi c from an IP address

Creating Filters


• Adding & Removing Users

Controlling User Access


• Google Analyt ics Help: http: / /www.google.com/support /googleanalyt ics /

• Google Code (Technica l Documentat ion) :http: / /code.google.com/apis /analyt ics /docs/

• Google Analyt ics Blog: http: / /analyt ics .b logspot .com/

• Offi cia l Discuss ion Groups:http: / /code.google.com/apis /analyt ics /groups.html

Resources

http://www.google.com/support/googleanalytics/

http://www.google.com/support/googleanalytics/

http://code.google.com/apis/analytics/docs/

http://code.google.com/apis/analytics/docs/

http://analytics.blogspot.com/

http://code.google.com/apis/analytics/groups.html

http://code.google.com/apis/analytics/groups.html

Thanks!

Feel f ree to reach out i f you have any quest ions!

Adam WareSwel lPath Interact ive@wheres i twork ingadam@swel lpath.com