Transcript
Page 1: Getting Started With Google Adsense

Getting Started With Google Adsense

It's probably one of the hottest topics out there, and with good reason. Where else can you get

paid over and over again for doing something once?

Of course I'm talking about Googles Adsense program, for website publishers who don't mind

placing a small bit of code into their sites to show ads in return for a share of the profits.

It's relatively easy to get started with Google Adsense, as all you need to have is a website or

blog on which to show the Adsense ads, and a Google Adsense Publishers Account. To get an

Adsense account you need to go to www.Google.com/adsense and apply for an account, as

long as your website complies with their terms, you will be accepted and be able to log in to

create your Adsense ads. If you don't have a website, you can setup a blog for fr.ee at

http://www.blogger.com put up some content, and submit this. Blogger is also owned by

Google, and some people claim this gives you a better chance of acceptance, whether it does or

not you decide for yourself.

For the next part, once you are logged in you need to choose what type of ads to display, link

units are just one line links to sites related to your sites keywords, ad units are the blocks of

code you see everywhere with a short description, a link and a url for each site advertised. Once

you have chosen which ad type to display, you can then choose the size and format of the

Adsense box. This is where you must make a decision to ensure it fits in with your site, where

you are going to place it.

Be aware that irregular sized and shaped adsense boxes work better than the regular ad sizes,

468x60 is immediately picked up as an ad due to banners being this size for so long online and

has a low clickrate, while the 336x280 and 300x250 adsense blocks work much better. There is

also some arguments as to whether you should blend the ad into your site by using the color

palette Adsense gives you to edit the ads colours to make the colours the same as your site, or

to make them stand out by making them a different colour, this will depend on your site, and

you can test to see what works best.

Page 2: Getting Started With Google Adsense

After you have setup the format, colour scheme and type of ad, you will get the code to add to

your site. Before you go ahead and paste it in, it's a good idea to setup channel tracking. Setup

different channels named so that you will know what it is about, and this will enable you to

track which ads are working, on which sites by changing them around, and tagging them with

different channel ID's. This is one of the most overlooked parts of Adsense, the ability to track

your ads through channels affords you the ability to test and tune to get the ideal colours, and

placement for your adsense blocks.

Adsense does a good job of finding ads related to your site, and you have no input into what

will be shown. Sometimes it gets confused, so you may have to tweak your sites copy to make

the keywords more prominent so Adsense can do a better job of targeting your visitors with the

ads displayed. Obviously the better the ads target your visitors, the more relevant they will be

and the better the clickthrough rate.

As we already said, Adsense is a great way to make some income, and some people are even

making a good living from it, it's residual income, fairly easy to setup and low maintenance. If

nothing else it will help pay the hosting fees for your website, so why not get started with

Google Adsense today?

To learn about another great system I used to make money online before using Ad sense click

here