Getting Started and Making it Doable
Friending the Finish Line
November 2011
Definition of “Expert” in Internet Age
• Someone who knows an ounce more information than you do!
Why am I up here?• Not afraid to experiment
• I think in 140 characters!
• My kids have left home
• I don’t like to jump out of bed in am… I like to tweet and post.
• I leave blogging to others thus creating a little time.
Why I love Social Media
• Best Advocacy Tools since Media began!
• Gives everyone a megaphone in the public square
United Ways of California www.unitedwaysCA.org 3
Goal
• Become influencer, organization/person of credibility
• Drive them to your website
• Influence decision makers
• Create a majority among policy makers
United Ways of California www.unitedwaysCA.org 4
Twitter versus Facebook
• Not an either or, but BOTH
• Facebook as friendly website that allows interaction with your audience. More permanent
• Twitter – short, quick, not as permanent BUT much bigger audience.
United Ways of California www.unitedwaysCA.org 5
Stats
United Ways of California:• Started March 2009
• 569 Followers
• Following 479
• Done 1300 tweets
Judy Darnell:• Started March 2009
• 372 Followers
• Follow 637
• Done 1600 tweets
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No Time?
• Got 10 minutes a day? 20 even better, but 5 is doable.
• We all read for work – start by tweeting links to what you read…share informationEX: RT @Health_Affairs: Blog: Health Reform: The Individual
Mandate’s Role And Medicaid Enrollment http://t.co/9JFP4Kc8
Then just add a few word comment:
EX: Block granting #Medicaid is a terrible idea, especially for kids. firstfocus.net/library/report… via First Focus
EX: Everybody's got an opinion about health ins exchanges. http://t.co/RunRg6hA #aca #hcr
United Ways of California www.unitedwaysCA.org
Share your Expertise
United Ways of California www.unitedwaysCA.org 8
See how your CA county fares in latest Human Development Report www.unitedwaysca.org/humandevelopment #income #health #education
How to Manage Flow of Information
Follow Bruce Lesley!....no, seriously…FOLLOW BRUCE
Organize who you follow into LISTS
Make a daily/weekly plan (we are just starting this)
But, don’t stress if you don’t do it religiously, just do something.
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Making it easy
• Use software and devices that make it fun and easy
–Smart Phone – DOWNLOAD TWITTER NOW
–Tweetdeck, Hootsuite – Social Media Dashboards
• And it actually helps you manage favorite media
–I’ve canceled subscriptions – I check Twitter over breakfast, on breaks – it can be your major news source.
– @ NYT, @ WASHINGTON POST, @HUFFINGTON POST, @FOXNEWS, @MOTHERJONES, @LATIMES….etc
United Ways of California www.unitedwaysCA.org
Lists
• Assign those you follow to lists; check lists to find something to tweet about if you are busy
• Don’t make too many lists
• Check out others’ lists
• Electeds; Advocacy Orgs for Health; Media;
Example:
http://twitter.com/#!/list/JudyDarnell/health-advocates
http://twitter.com/#!/list/JudyDarnell/us-congress-members
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Advocating for Community Impact
Who I Follow on Twitter
• Expert organizations and staff Ex: CBPP or CBP
• Key Media outlets AND reporters Ex: Washington Post
• Advocacy Organizations Ex: First Focus and Bruce Lesley
• Legislators at all levels Ex: @RepBecerra @SenatorBoxer
• Key Agencies involved with our issues Ex: @CMSgov, @usedgov
United Ways of California www.unitedwaysCA.org 12
Advocating for Community Impact
Who to Follow on Twitter
• Local United Ways and UWW Ex: @live_united, @Bay_Area_UW
• UW Staff Ex: @pmanzo, @JudyDarnell
• Board members / partners Ex: @RedCross @100percentCA
• Foundations Ex: @CalEndow @rwjf
• Key Consultants Ex: @Kanter @FullCourtPress
United Ways of California www.unitedwaysCA.org 13
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REMEMBER
• RETWEET YOUR FRIENDS!
• Like OWS - together we create a human sound system!
• Bank charges were overturned, Netflix changed its plans…we should be able to get all kids health coverage and care!
• Until you have a couple hundred followers, never do original tweet without # or @
United Ways of California www.unitedwaysCA.org
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United Ways of California
Judy Darnell, MPPDirector of Public PolicyUnited Ways of Californiajdarnell@unitedwaysCA.orgwww.unitedwaysCA.org831.246.3099Twitter: @JudyDarnell
@UnitedWaysCAFacebook: United Ways of California
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