Download ppt - Getting Social With Social Media

Getting Social with Social MediaGetting Social with Social Media

Making the Most Out of Your Social Media Experience

Hela ShethHela ShethHelaCommunications.comHelaCommunications.com

Relationships are a Relationships are a two-way street.two-way street.

HelaCommunications.comHelaCommunications.com

Sometime in 1996…Sometime in 1996…

““I just don’t see the point of this whole I just don’t see the point of this whole e-mail thing. It’s not going to catch on.”e-mail thing. It’s not going to catch on.”

- Someone who is now - Someone who is now unemployedunemployed


Social MediaSocial Media

• Facebook

• YouTube

• Twitter

• Geo-tagging / Location based apps

• Gaming

• General Ideas


Facebook was launched in 2004 as a college-only app. Facebook was launched in 2004 as a college-only app. As of 2011, there are As of 2011, there are 600+ million600+ million active Facebook active Facebook users.users.

That’s approximately That’s approximately 11 in every in every 13 people on Earth13 people on Earth..


48 percent48 percent of 18 to 34 year olds check Facebook right of 18 to 34 year olds check Facebook right when they wake upwhen they wake up..

About About 28 percent 28 percent check accounts on their smart check accounts on their smart phones phones before getting out of bedbefore getting out of bed..


The The 35+35+ demo now represents demo now represents more than 30 percentmore than 30 percent of of the entire userbase.the entire userbase.

The The 18-2418-24 (college) demo grew the fastest (college) demo grew the fastest at 74 at 74 percent in one yearpercent in one year..


There are There are 206.2 million internet users206.2 million internet users in the U.S. That in the U.S. That means means 71.2 percent 71.2 percent of the U.S. web demo is of the U.S. web demo is on on FacebookFacebook. Overall, 41.6 percent of the U.S. . Overall, 41.6 percent of the U.S. population has an account.population has an account.

About About 70 percent70 percent of the Facebook userbase of the Facebook userbase resides outside the United Statesresides outside the United States..


A record-breaking A record-breaking 750 million photos750 million photos were uploaded to were uploaded to Facebook over New Year’s weekend.Facebook over New Year’s weekend.


57 percent57 percent of people talk to people more online… of people talk to people more online…

……than they do in real than they do in real lifelife..


20 minutes on Facebook20 minutes on Facebook

• 1 million links shared

• 1.32 million tagged photos

• 1.48 million event invites

• 1.85 million status updates

• 2.72 million photos uploaded

• 10.2 million comments made


If you’re not on Facebook…If you’re not on Facebook…

……you’re in the minorityyou’re in the minority..


Facebook Personal Page - The BasicsFacebook Personal Page - The Basics

1. Status updates

2. Photos and videos

3. Events

4. Apps / Games

5. Privacy

6. Places


Facebook Product Page - The BasicsFacebook Product Page - The Basics

1. Don’t just post marketing content or the same thing over & over.

2. Posts should be a blend of marketing and conversation starters all related back to your mission/point of sale.

3. Post albums and videos and allow Fan Photos.

4. Link, Link, Link & use URL shorteners to track like bit.ly.

SMALL is the new big. It doesn’t matter how busy you are or how small the staff is at your organization.


Facebook for NonprofitsFacebook for Nonprofits

1. Facebook Causes

2. Facebook Ads

3. Integrate

4. Impact


http://www.causes.com/causes/1338

http://www.facebook.com/ads/manage/campaigns.php?campaign_id=402047449186&placement=pf&extra_1=1

http://www.facebook.com/ads/manage/campaigns.php?campaign_id=402047449186&placement=pf&extra_1=1

http://studentsforafreetibet.org/

http://www.facebook.com/pbtfus?ref=ts

YouTube was created in 2005 and bought by Google in YouTube was created in 2005 and bought by Google in 2006 for $1.65 billion. The first ever YouTube video 2006 for $1.65 billion. The first ever YouTube video was entitled was entitled Me at the Zoo..


http://www.youtube.com/watch?v=jNQXAC9IVRw

After only one year of existence, YouTube announced After only one year of existence, YouTube announced that that 65,000 new videos65,000 new videos were being updated daily… were being updated daily…

……and the site was receiving and the site was receiving 100 million video views per day100 million video views per day..


In 2007, YouTube consumed as much bandwidth as the In 2007, YouTube consumed as much bandwidth as the entire Internet did in 2000entire Internet did in 2000. .

Today, YouTube has Today, YouTube has 490 million unique users490 million unique users per per month, who spend a total of 2.9 billion hours on month, who spend a total of 2.9 billion hours on the site - the site - that’s more than 325,000 yearsthat’s more than 325,000 years..


YouTube has always been popular with the teen YouTube has always been popular with the teen demographic. In demographic. In 20082008, it saw tremendous growth , it saw tremendous growth in 25-49 demo because of… in 25-49 demo because of…


Today, YouTube is the Today, YouTube is the third most frequentedthird most frequented website website behind Google and Facebook.behind Google and Facebook.

People around the world watch People around the world watch 2 billion videos2 billion videos per per day. Every minute, day. Every minute, 24 hours of video24 hours of video is uploaded is uploaded to YouTube.to YouTube.


Using YouTube - The BasicsUsing YouTube - The Basics

1. Create a channel

2. Use your smart phone or simple video device

3. Upload videos - Charlie Bit My Finger

4. Tags

5. Keep it short and sweet

6. Search YouTube


http://www.youtube.com/user/helasmella1#p/u

http://www.youtube.com/watch?v=_OBlgSz8sSM

Using YouTube - For Business / Non-ProfitsUsing YouTube - For Business / Non-Profits

• Great way to show your mission in action

• Apply for the nonprofit video partner program

• www.youtube.com/nonprofits

• Use Google Checkout to ask for donations

• Add a call-to-action overlay and annotations


YouTubeYouTube

• Small organizations can get lots of views

• Second Harvest Food Bank of Middle Tennessee video

• Tip: let others speak for you to illustrate your mission


The Twitter-sphere first hit the internet in March 2006 to The Twitter-sphere first hit the internet in March 2006 to capitalize on the popularity of capitalize on the popularity of textingtexting. It was the . It was the result of a “result of a “daylong brainstorming sessiondaylong brainstorming session.”.”


““We came across the word ‘twitter,’ and it was just We came across the word ‘twitter,’ and it was just perfect. The definition was ‘perfect. The definition was ‘a short burst of a short burst of inconsequential informationinconsequential information,’ and ‘chirps from ,’ and ‘chirps from birds.’ And that’s exactly what the product was.”birds.’ And that’s exactly what the product was.”

- Jack Dorsey, Founder- Jack Dorsey, Founder


By contrast to Facebook’s 600 million users, By contrast to Facebook’s 600 million users, only 106 only 106 million peoplemillion people are in the Twittosphere. 60 percent are in the Twittosphere. 60 percent of those users are located outside the U.S.of those users are located outside the U.S.


Twitter users are more likely to Twitter users are more likely to login in via a mobile login in via a mobile devicedevice (37 percent vs. 30 percent) and are more (37 percent vs. 30 percent) and are more likely to likely to engage with the products they followengage with the products they follow (67 (67 percent vs. 51 percent).percent vs. 51 percent).


The largest demographic of Twitter users are listed as The largest demographic of Twitter users are listed as “in “in college” with 48 percentcollege” with 48 percent. For Facebook, only 28 . For Facebook, only 28 percent of the demo is “in college.”percent of the demo is “in college.”


Also, 52 percent of “Twits” update their status everyday Also, 52 percent of “Twits” update their status everyday versus only 12 percent of Facebook users. versus only 12 percent of Facebook users. Basically, Basically, active Twitter users engage more than active Twitter users engage more than active Facebook users with basic functionalities.active Facebook users with basic functionalities.


Twitter - The BasicsTwitter - The Basics

1. 140 characters or less

2. Link using URL shortener

3. More flexibility with 3rd party applications (TweetDeck, UberTwitter)

4. Follow people: @helacool

5. Let people follow you

6. Tip - use social media dashboard, such as HootSuite


Why is Twitter useful?Why is Twitter useful?

1. Interaction with friends, families, products

2. Promote blog posts

3. Find and showcase interesting links

4. Stay up-to-date (real-time) on information you care about

- Great for pop culture

- Great for breaking news

5. Great search engine

- #Hashtags

6. It can change the world???


Twitter - Tweet AwayTwitter - Tweet Away

1. Celebrities love Twitter

- #1 - Lady Gaga: 8.1 million

- #4 - Barack Obama: 6.6 million

- #19 - CNN Breaking News: 3.8 million


http://twitter.com/ladygaga

Geotagging / Location Based ServicesGeotagging / Location Based Services

Facebook Places just launched in 2010. It developed Facebook Places just launched in 2010. It developed thanks to location services on smart phones and thanks to location services on smart phones and the growth of Foursquare. the growth of Foursquare. Less than 10 percentLess than 10 percent of of U.S. adults use location based services. U.S. adults use location based services.



Facebook Deals was launched in November in Facebook Deals was launched in November in conjunction with Facebook Places. As a business, conjunction with Facebook Places. As a business, you can offer discounts to individuals when they you can offer discounts to individuals when they check-in to your location.check-in to your location.


Foursquare just crossed the 7 million user mark. Foursquare just crossed the 7 million user mark. A A record 200,000+ people checked in for the Super record 200,000+ people checked in for the Super Bowl.Bowl.


There are now 2 million check-ins per day using There are now 2 million check-ins per day using Foursquare, which exhibited a Foursquare, which exhibited a 3400 percent 3400 percent growth rate in 2010growth rate in 2010..


Other Social Media: General IdeasOther Social Media: General Ideas

eBay - Giving Works - being socially responsibleeBay - Giving Works - being socially responsible

Shop, sell and donate for a good cause.

Two ways to raise money:

1. You as a nonprofit can “direct sell” on eBay to anyone in the world to raise money. eBay credits some fees and the buyer gets a tax deduction.

2. List your organization as a beneficiary on Giving Works and a “community seller” can select you as the beneficiary for a sale of their product for 10 - 100% of the proceeds. Seller gets a tax deduction for the amount that goes to the nonprofit.


ExamplesExamples

Large nonprofit: Humane Society

Small nonprofit: Happy Paws Haven


http://donations.ebay.com/charity/charity.jsp?NP_ID=1726

http://donations.ebay.com/charity/charity.jsp?NP_ID=1551

GoodSearch.org - GoodSearch.org - FundraisingFundraising via a search engine via a search engine

• Go to GoodSearch.org and use it just as you would Google

• Select the charity you want to benefit

• Voila! The nonprofit receives a penny for each search.

• Register your nonprofit and ask your supporters to “GoodSearch.”


http://www.goodsearch.com/

Charity or School Size

Number of Supporters

Average Searches Per Day

Estimated Revenue/Year

Small 100 2 $730

Medium 1,000 2 $7,300

Large 10,000 2 $73,000

GoodSearch.com - GoodSearch.com - FundraisingFundraising via a search engine via a search engine

• Free money!


There are There are LOTSLOTS of ways to be social online! of ways to be social online!


Mashable.comMashable.com

Slideshare.netSlideshare.net

January 5, 2011. “Goldman to clients: Facebook has more than 600 million users,” MSNBCJanuary 5, 2011. “Goldman to clients: Facebook has more than 600 million users,” MSNBC

Twittercounter.comTwittercounter.com

TechCrunch.comTechCrunch.com

SocialMediaToday.comSocialMediaToday.com

NPR.comNPR.com

CNN.comCNN.com

HuffingtonPost.comHuffingtonPost.com

InsideFacebook.comInsideFacebook.com
