Finding theTaking audiences forward with us
balance
Ewan McIntoshDirector, NoTosh Limiteddigital media | educationb: edu.blogs.comw: www.notosh.com
Saturday, 29 May 2010
ToshNo Limited
digital media | education
Saturday, 29 May 2010
Come up with great ideasHelp others hone their great ideasMake ideas reality
ToshNo Limited
digital media | education
Saturday, 29 May 2010
Go for thelowest common denominatormedium totell your story
ToshNo Limited
digital media | education
Saturday, 29 May 2010
Saturday, 29 May 2010
Saturday, 29 May 2010
Saturday, 29 May 2010
Mobile: 4.6 billion mobile phone users (versus 2 billion internet users) | 59% in developing countries 436,000 discarded in USA every day
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Saturday, 29 May 2010
[ Content warning ]
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Saturday, 29 May 2010
The amateur kingRip, Remix, RepublishParticipation culture
ToshNo Limited
digital media | education
Saturday, 29 May 2010
Saturday, 29 May 2010
Saturday, 29 May 2010
Social storytelling marketingcrossplatformresearch
Saturday, 29 May 2010
Saturday, 29 May 2010
Social problem solvingsciencepoliticseducation
Saturday, 29 May 2010
Saturday, 29 May 2010
Social gamingvirtualreal
Saturday, 29 May 2010
ScreenReach.com
Saturday, 29 May 2010
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Saturday, 29 May 2010
ToshNo Limited
digital media | education
The idea is just the start
Saturday, 29 May 2010
Which idea?Which audience?Which space?
ToshNo Limited
digital media | education
Saturday, 29 May 2010
Which idea?
ToshNo Limited
digital media | education
Saturday, 29 May 2010
Saturday, 29 May 2010
Ideas born out of the frustration of an individual with first hand understanding of the ‘user pain’.
Saturday, 29 May 2010
Ideas born out of the frustration of an individual with first hand understanding of the ‘user pain’.
but lack an understanding of the closeness of the competition and the technology skills to see their idea turn into action. They require a technology person on the team.
Saturday, 29 May 2010
Ideas born out of the frustration of an individual with first hand understanding of the ‘user pain’.
but lack an understanding of the closeness of the competition and the technology skills to see their idea turn into action. They require a technology person on the team.
Market pull ideas
Saturday, 29 May 2010
[yellow tail]Redefining the market to own it“Blue Ocean” thinking
Saturday, 29 May 2010
[yellow tail]Redefining the market to own it“Blue Ocean” thinking
0
25
50
75
100
VintageHeritage
High Price
Budget Wines Premium Wines
Saturday, 29 May 2010
Eliminate Raise
Reduce Create
Saturday, 29 May 2010
EliminateWine buff jargonThe wine’s ageMainstream media marketing
RaisePrice, compared to cheap, budget wines
ReduceDifferent grapes: oaky flavour onlyDifferent wines: red, white, roséHeritage of vineyard
CreateEasy drinking image (like beer)Easier choice: red, white, roséSome fun
Saturday, 29 May 2010
[yellow tail]Redefining the market to own it“Blue Ocean” thinking
0
25
50
75
100
Vintage
Wine Jargon
Fun Bottle
[yellow tail] Budget Wines Premium Wines
Saturday, 29 May 2010
[yellow tail]Redefining the market to own it“Blue Ocean” thinking
Saturday, 29 May 2010
[yellow tail]Redefining the market to own it“Blue Ocean” thinking
Saturday, 29 May 2010
[yellow tail]Redefining the market to own it“Blue Ocean” thinking
Saturday, 29 May 2010
[yellow tail]Redefining the market to own it“Blue Ocean” thinking
Saturday, 29 May 2010
Where do youcompete?Low PriceCustomer IntimacyProduct Innovation
ToshNo Limited
digital media | education
Saturday, 29 May 2010
Saturday, 29 May 2010
Low Price
Saturday, 29 May 2010
Low Price
Product Innovation
Saturday, 29 May 2010
Low Price
Product Innovation
CustomerIntimacy
Saturday, 29 May 2010
Customer Intimate: Zappos
1. Deliver WOW Through Service2. Embrace and Drive Change3. Create Fun and A Little Weirdness4. Be Adventurous, Creative, and Open-Minded5. Pursue Growth and Learning6. Build Open and Honest Relationships with Communication7. Build a Positive Team and Family Spirit8. Do More With Less9. Be Passionate and Determined10. Be Humble
Saturday, 29 May 2010
Product Innovation (which becameLow Price):Amazon
1. Customer Obsession: We start with the customer and work backwards.
2. Innovation: If you don't listen to your customers you will fail. But if you only listen to your customers you will also fail.
3. Bias for Action: We live in a time of unheralded revolution and insurmountable opportunity-provided we make every minute count.
4. Ownership: Owners think long-term, plead passionately for projects and ideas, are empowered to respectfully challenge decisions.
5. High Hiring Bar: "Will I admire this person? Will I learn from this person? Is this person a superstar?"
6. Frugality: We spend money on things that really matter and believe that frugality breeds resourcefulness, self-sufficiency, and invention!
Saturday, 29 May 2010
Saturday, 29 May 2010
Saturday, 29 May 2010
Cross The ChasmWhat happens when you move from geek to grandma?Geoffrey Moore
Saturday, 29 May 2010
Beating On Price Dell, TK Maxx
Saturday, 29 May 2010
Which audience?
ToshNo Limited
digital media | education
Saturday, 29 May 2010
Saturday, 29 May 2010
Who’s the customer?
Saturday, 29 May 2010
Who’s the customer?What do you do that ‘solves their pain’?
Saturday, 29 May 2010
Who’s the customer?What do you do that ‘solves their pain’?What qualitative value do you provide?
Saturday, 29 May 2010
Who’s the customer?What do you do that ‘solves their pain’?What qualitative value do you provide?What quantitative value?
Saturday, 29 May 2010
Who’s the customer?What do you do that ‘solves their pain’?What qualitative value do you provide?What quantitative value?How does it generate revenue?
Saturday, 29 May 2010
Who’s the customer?What do you do that ‘solves their pain’?What qualitative value do you provide?What quantitative value?How does it generate revenue?What’s your plan to create more advantage over time?
Saturday, 29 May 2010
Who’s the customer?What do you do that ‘solves their pain’?What qualitative value do you provide?What quantitative value?How does it generate revenue?What’s your plan to create more advantage over time?
Essential audience questions
Saturday, 29 May 2010
Which space?
ToshNo Limited
digital media | education
Saturday, 29 May 2010
ToshNo Limited
digital media | education
Saturday, 29 May 2010
Secret SpacesMobile, SMS, IM, Some Handheld Console Gaming , Private RSS Readers
ToshNo Limited
digital media | education
Saturday, 29 May 2010
Secret SpacesMobile, SMS, IM, Some Handheld Console Gaming , Private RSS Readers
Group SpacesBebo, Facebook, Tagged, Networked Gaming, etc
ToshNo Limited
digital media | education
Saturday, 29 May 2010
Secret SpacesMobile, SMS, IM, Some Handheld Console Gaming , Private RSS Readers
Group SpacesBebo, Facebook, Tagged, Networked Gaming, etc
Publishing SpacesLivejournal, Blogger, Flickr, Photobucket, Game Shops etc
ToshNo Limited
digital media | education
Saturday, 29 May 2010
Secret SpacesMobile, SMS, IM, Some Handheld Console Gaming , Private RSS Readers
Group SpacesBebo, Facebook, Tagged, Networked Gaming, etc
Publishing SpacesLivejournal, Blogger, Flickr, Photobucket, Game Shops etc
Performing SpacesSecond Life, World of Warcraft, Home, etc
ToshNo Limited
digital media | education
Saturday, 29 May 2010
Secret SpacesMobile, SMS, IM, Some Handheld Console Gaming , Private RSS Readers
Group SpacesBebo, Facebook, Tagged, Networked Gaming, etc
Publishing SpacesLivejournal, Blogger, Flickr, Photobucket, Game Shops etc
Performing SpacesSecond Life, World of Warcraft, Home, etc
Participation SpacesMarches, Meetings, Markets, Events etc
ToshNo Limited
digital media | education
Saturday, 29 May 2010
Secret SpacesMobile, SMS, IM, Some Handheld Console Gaming , Private RSS Readers
Group SpacesBebo, Facebook, Tagged, Networked Gaming, etc
Publishing SpacesLivejournal, Blogger, Flickr, Photobucket, Game Shops etc
Performing SpacesSecond Life, World of Warcraft, Home, etc
Participation SpacesMarches, Meetings, Markets, Events etc
Data SpacesSunshine Foundation, data.gov.uk, etc
ToshNo Limited
digital media | education
Saturday, 29 May 2010
Secret SpacesMobile, SMS, IM, Some Handheld Console Gaming , Private RSS Readers
Group SpacesBebo, Facebook, Tagged, Networked Gaming, etc
Publishing SpacesLivejournal, Blogger, Flickr, Photobucket, Game Shops etc
Performing SpacesSecond Life, World of Warcraft, Home, etc
Participation SpacesMarches, Meetings, Markets, Events etc
Data SpacesSunshine Foundation, data.gov.uk, etc
Watching SpacesTelevision, Gigs, Theatre, Public RSS Readers etc ToshNo Limited
digital media | education
Saturday, 29 May 2010
It’s not about being youngIt’s about being youthful- Mike Coulter’s digitalagency.com
ToshNo Limited
digital media | education
Saturday, 29 May 2010
Saturday, 29 May 2010
CognitiveAcademicLanguageProficiency
Saturday, 29 May 2010
CognitiveAcademicLanguageProficiency
BasicInterpersonal
CommunicationSkill
Saturday, 29 May 2010
CognitiveAcademicLanguageProficiency
BasicInterpersonal
CommunicationSkill
Saturday, 29 May 2010
CognitiveAcademicLanguageProficiency
BasicInterpersonal
CommunicationSkill
Shared languageShared literacy
Saturday, 29 May 2010
CognitiveAcademicLanguageProficiency
BasicInterpersonal
CommunicationSkill
Shared languageShared literacy
Saturday, 29 May 2010
Saturday, 29 May 2010
Saturday, 29 May 2010
Saturday, 29 May 2010
The challenges ahead
ToshNo Limited
digital media | education
Saturday, 29 May 2010
Saturday, 29 May 2010
Do something.
Saturday, 29 May 2010
Do something.Learn something: 100 hour challenge.
Saturday, 29 May 2010
Do something.Learn something: 100 hour challenge.Go where your audiences are.
Saturday, 29 May 2010
Do something.Learn something: 100 hour challenge.Go where your audiences are.Don’t guess. Ask.
Saturday, 29 May 2010
Do something.Learn something: 100 hour challenge.Go where your audiences are.Don’t guess. Ask.Work out who they are.
Saturday, 29 May 2010
Do something.Learn something: 100 hour challenge.Go where your audiences are.Don’t guess. Ask.Work out who they are.Work out what value you bring them.
Saturday, 29 May 2010
Do something.Learn something: 100 hour challenge.Go where your audiences are.Don’t guess. Ask.Work out who they are.Work out what value you bring them.Work out where you’re bringing them it.
Saturday, 29 May 2010
Do something.Learn something: 100 hour challenge.Go where your audiences are.Don’t guess. Ask.Work out who they are.Work out what value you bring them.Work out where you’re bringing them it.Don’t assume people know why you do what you do.
Saturday, 29 May 2010
Do something.Learn something: 100 hour challenge.Go where your audiences are.Don’t guess. Ask.Work out who they are.Work out what value you bring them.Work out where you’re bringing them it.Don’t assume people know why you do what you do.Eliminate. Raise. Reduce. Create.
Saturday, 29 May 2010
Do something.Learn something: 100 hour challenge.Go where your audiences are.Don’t guess. Ask.Work out who they are.Work out what value you bring them.Work out where you’re bringing them it.Don’t assume people know why you do what you do.Eliminate. Raise. Reduce. Create.Don’t stop doing things.
Saturday, 29 May 2010