2 |2 |
Table of contents
Portrait 3
Route network 4
Germanwings’ customer profile 5
Online 6 Completion of booking 7 Web check-in 8 Business travel 9 Other websites 10 Newsletter 11
Boomerang Club 12 Newsletter 13 Exclusive newsletter 14 Sales-promotion and special-offer page 15
Print 16 Booking confirmation 17 Home-print boarding pass 18 Check-in boarding pass 19 Info brochure 20 On-board magazine 21
Ambient 22 Tray-table advertising 23 Aircraft painting 24 Smartbox sampling 25 Check-in sampling 26 Refreshing tissue 27 Check-in Kiosk 28 Hot-beverage cups 29 Napkins 30 Luggage labels 31
Germanwings’ advertising partners 32
Terms for booking advertising media 33
Germanwings advertising media | Contents
3 |
Portrait
As the new German low-cost airline, Germanwings is revolutionizing the European low-cost market. In this segment, we offer the highest-quality airline product in Europe. The »new Germanwings« is launching an entirely new product and brand concept, which allows every passenger to »fly á la carte«.
Our valued passengers are able to put together an individual package which suits their personal needs down to the last details, from a low-cost journey without any additional benefits to a premium passenger experience with many amenities and extras.
Within its universal economy class, Germanwings offers three fares with different service packages: »BEST« is the top category, tailored particularly to the requirements of business travellers, but also attractive for sophisticated private travellers. The »SMART« fare is an attractive package with comprehensive additional services, while »BASIC« is a pure, low-cost flight offer.
Germanwings offers advertising partners the opportunity to reach a highly appealing target group in an extraordinary environment.
Due to the considerable percentage of business travellers and frequent fliers, the customers of Germanwings are particularly appealing.
Germanwings advertising media | Portrait
4 |
Germanwings emerges as smart, dynamic and innovative.
We offer point-to-point connections between holiday and business
destinations on the European continent, in Israel and in Northern
Africa, and our German aviation hubs Stuttgart, Berlin, Hannover,
Hamburg, Düsseldorf, Cologne and Dortmund at an optimal price-
performance ratio.
As far as the future is concerned, Germanwings is on a growth
path, which also provides benefits for you as a marketer or media
manager. By 2015, our fleet will grow by up to 90 airplanes, our
company will employ 2,500 employees, and 20 million passengers
will be welcomed on board Germanwings airplanes.
Route network
Germanwings in numbers
Headquarters Cologne
Home base Cologne / Bonn airport
Fleet (Summer of 2013) 38 Airbus A 319
Passengers 2012 7,8 million
Destinations 2012 / 2013 over 100
Germanwings advertising media | Route network
5 |
54 %46 % 42 % 22 % 20 % 10 %
14 %11 % 34 % 33 % 8 %26 % 27 % 24 % 13 % 6%4%
3% 3%
Germanwings’ customer profile
Business trip
Visiting relatives / friends
Vacation
City break
Events
Other
Gender
Under 21 years
21 – 30 years
31 – 40 years
41 – 50 years
51 – 60 years
Over 60 years
Net monthly household income
Not specified
Under 1,000 €
1,000 – 2,500 €
2,500 – 5,000 €
Over 5,000 €
Age
Reason for travel
Female
Male
Germanwings advertising media | Customer profile
6 |
Online
The wide-reaching germanwings.com home page has been cited
many times as an example of a successful e-commerce platform.
The site provides a wide variety of offers, simple booking options
and clear structures. Innovative sales tools allow convenient access
to bookings, e.g.
•low-farecalendar
•blindbooking
•interactiveroute-networkmap
Using a search based on »Google Search«, the entire website can
be searched for low-priced flights or partner offers. The search
engines allow extensive coverage. Germanwings.com recorded an
average of 3.5 million visits per month in the year 2012.
Germanwings advertising media | Online
7 |
120 x 600 PixelThe last step in making a reservation is the completion
and confirmation of the booking. It is the best point of
sale for cross-selling products adapted to a specific
travel destination.
This is where approximately 200,000 web users are
reached monthly: our passengers. Passengers see
your advertisement at first glance, next to their travel
information.
Completion of booking
Banner
FACTs
Page Impressions approx. 200,000 / month
Format 120 x 600 pixels, gif / jpg / swf
File size max. 30 KB
Lead time 2 weeks
Minimum booking 1 month
PRiCe
Online banner CPM rates on request
Germanwings advertising media | Online
8 |
728 x 90 PixelMore and more Germanwings passengers are taking
advantage of the opportunity to check in online and
avoid unnecessary delays at the airport.
This means that your advertising during the web check-
in reaches a majority of the passengers. Contact the
passengers with your advertising message just before
their departure.
Web check-in
Banner
FACTs
Page impressions approx. 300,000 / month
Format 728 x 90 pixels (gif / jpg / swf)
File size max. 30 KB
Lead time 2 weeks
Minimum booking 1 month
PRiCe
Online banner € 40 CPM
Germanwings advertising media | Online
9 |
728 x 90 PixelOn the Business Travel page, you have the opportunity
to speak directly to corporate customers.
Take advantage of this attractive advertising space for
exclusive corporate offers.
Business travel
Banner
FACTs
Page impressions approx. 25,000 / month
Format 728 x 90 pixels (gif / jpg / swf)
File size max. 30 KB
Lead time 2 weeks
Minimum booking 1 month
PRiCe
Online banner € 30 CPM
Germanwings advertising media | Online
10 |
120 x 600 Pixel
Beispielseite
The Germanwings websites have a number of
attractive sub-pages for your advertisements.
Choose your customized package from the
following themed pages:
•Rail&Fly(approx.6,000PIs)
•Children(approx.10,000PIs)
•FAQ(approx.40,000PIs)
•Viewbooking(approx.140,000PIs)
•Contact(approx.50,000PIs)
Other websites
Banner
FACTs
Page impressions 6,000 – 140,000 / month (depends on website)
Format 120 x 600 pixels (gif / jpg / swf)
File size max. 30 KB
Lead time 2 weeks
Minimum booking 1 month
PRiCe
Online banner € 30 CPM
Germanwings advertising media | Online
11 |
Informationen zum Germanwings Newsletter in weiteren Sprachversionen gibt es auf Anfrage.
580 x 88 Pixel
280 x 150 Pixel + Text
The newsletter is sent to over 1.7 million subscribers
in German-speaking areas every other week. An
above-average number of recipients open this
newsletter with special offers within only a few hours
of receiving it. Advertisements in the Germanwings
newsletter are perfectly suited for offers regarding all
aspects of travel.
Newsletter
Super-size banner
FACTs
Circulation 1.7 million subscribers (German-speaking)
Format 580 x 88 pixels (gif / jpg / swf)
File size max. 30 KB
Lead time 2 weeks
Image / text integration
FACTs
Circulation 1.7 million subscribers (German-speaking)
Format280 x 150 pixels (no logos, lettering or eye-catchers in the image)
Headline max. 32 characters
Advertisement text max. 250 characters (incl. spaces)
Lead time 2 weeks
PRiCe
Per advertisement € 9,900
Package price (2 issues) € 15,900 (spread over 2 months)
Germanwings advertising media | Online
12 |
Boomerang Club
The Boomerang Club is Germanwings’ ingenious bonus
programme: a simple, attractive reward system to boost
customer loyalty and offer incentives. The over 330,000
club members collect 10 miles for every euro spent on any
flight with Germanwings.
For just 10,000 miles, our members receive a bonus flight.
Furthermore, they have the opportunity to collect miles
through our programme partners. The participants in the
Germanwings bonus programme form an exclusive and
loyal target group which has above-average income, enjoys
travelling and is very active.
Germanwings advertising media | Boomerang Club
13 |
580 x 88 Pixel
280 x 150 PixelThe newsletter informs the Boomerang Club members
of partner offers and specials and notifies them of their
current account balance.
The Boomerang Club newsletter is sent to 220,000
subscribers in German-speaking areas. As an
advertising customer, you receive a presence in the
»Partners« section of the corresponding Boomerang
Club pages, in addition to being involved in the content.
Newsletter
Super-size banner
FACTs
Circulation220,000 subscribers (German-speaking)20,000 subscribers (English-speaking)
Format 580 x 88 pixels (gif / jpg)
File size max. 30 KB
Lead time 2 weeks
Publication once a month
Editorial integration
FACTs
Circulation220,000 subscribers (German-speaking)20,000 subscribers (English-speaking)
Format 280 x 150 pixels
Headline max. 32 characters
Offer text max. 250 characters (not including spaces)
Lead time 2 weeks
Publication once a month
PRiCe
Advertisement € 3,900 per integration
Germanwings advertising media | Boomerang Club
14 |
Hallo Max Mustermann,
As a Boomerang Club partner, you ensure the
highest level of attention of your subscribers with
the exclusive newsletter. This newsletter offers
Boomerang Club members an exclusive special
offer. With your individually designed newsletter
in the Boomerang Club, you, as a partner of the
bonus program, have an effective medium at your
disposal with which you can directly approach a
customizable target group.
We would be happy to be of assistance regarding
the layout options of your own newsletter.
Exclusive newsletter
Exclusive newsletter
including special offer page
FACTs
Circulationtarget group customizable within theBoomerang Club
PRiCe
Exclusive newsletter € 150 CPM
Germanwings advertising media | Boomerang Club
15 |
We offer the opportunity to introduce an appealing
offer on our sales-promotion and special-offer
page directly. In addition to a presence on the sales
promotion page in the Boomerang Club, you have
an exclusive page at your disposal on which you can
present your sales promotion or sweepstakes to our
members in detail.
Sales-promotion and special-offer page
sales promotion field on the Boomerang Club special offer page
Link to your ownspecial offer page
Sales promotion field
on the Boomerang Club sales promotion page, including your own special offer page
FACTs
Headline max. 50 characters
Advertisement text max. 250 characters
Format193 x 78 pixels (gif / jpg) sales promotion field399 x 189 pixels (gif / jpg) special offer page
Minimum booking 1 month
PRiCe
All-inclusive price € 3,500
Germanwings advertising media | Boomerang Club
16 |
The print media of Germanwings stands out due to the high
attention of the passengers and offers multiple contact
opportunities. Our dynamic and widely interested clientele,
with a high percentage of business travellers, will see your
advertisement in our on-board magazine without being
distracted by other media or in-flight entertainment.
Advertising spaces on our check-in boarding passes or our
home-print boarding pass ensure your company multiple
contacts with our passengers, without any divergence loss –
before the flight, at the airport, or on board the aircraft. It is
also possible to place your advertisement on specific routes,
making precise advertising and local offers possible.
Germanwings advertising media | Print
17 |
300 x 250 Pixel160 x 600 Pixel
300 x 250 Pixel
sehr geehrter Herr Mustermann,
Max Mustermann, Musterstraße 1
12345 Musterstadt Deutschland
Herr Max Mustermann
Herr Max Mustermann
3141592653594815162342
Booking confirmation
Advertisement with link
FACTs
Circulationapprox. 300,000 / month (Customizable target group, e.g. according to destination)
Format300 x 250 pixels (gif / jpg)160 x 600 pixels (gif / jpg)
File size max. 30 KB
Lead time 2 weeks
Minimum booking 1 month
Placement HTML booking confirmation
PRiCe
Advertisement € 65 CPM
The booking information is the most important travel
document which the passenger prints out and keeps.
Your banner is placed directly next to or beneath the
passenger’s important flight information (time, gate,
etc.). Therefore, your advertising message is seen
immediately.
The passengers carry their booking confirmation with
them during their entire trip, making multiple exposures
to the advertising message possible.
Germanwings advertising media | Print
18 |
300 x 250 Pixel728 x 90 PixelA rapidly growing number of passengers take advantage
of web check-in and print their own boarding passes.
Your banner is placed directly under the most important
flight information on the home-printed boarding pass
and the passenger sees it several times while checking
their flight data: shortly after printing their ticket, at the
airport, and on board.
Home-print boarding pass
Advertisement with link
FACTs
Target group variable selection according to destinations
Format300 x 250 pixels (gif / jpg)728 x 90 pixels (gif / jpg)
File size max. 30 KB
Lead time 2 weeks
Minimum booking 1 month
PRiCe
Advertisement CPM rates on request
Germanwings advertising media | Print
19 |
51,25 x 78,55 mm 129 x 13 mm
The boarding passes handed out at the check-in counters
contain information about the departure gate and time of
departure. Therefore, you achieve a first-class placement
by branding the front side of the boarding pass. Use the
back of the ticket stub for your advertising message.
This advertising space is ideally suited for sweepstakes or
coupons. The stub can also be a perfect reminder because
this part of the boarding pass is often kept by passengers
after the flight.
NEW: Place your full-face advertisement on the back of the
boarding pass.
Check-in boarding pass
Advertisement and ticket stub
FACTs
Print run 2 million copies (minimum circulation)
Period of distribution approx. 4 months / until exhaustion
Distribution
Dortmund, Cologne, Dresden, Düsseldorf, Bremen, Berlin, Hamburg, Leipzig, London Heathrow, Munich, Nurnberg, Rostock-Laage, Stansted, Suttgart, Hannover, Vienna, Zurich
Format ticket stub 51.25 x 78.55 mm
Format back of ticket, full-face
on request
Material deadline at least 8 weeks before release date
PRiCe
Ticket stub (back) from € 65.000
Back of ticket (full-face) from € 90.000
Germanwings advertising media | Print
20 |
The conveniently sized info brochure contains all the
interesting information on the entire Germanwings
product range. In it, the passenger can find information
regarding the route network and all air routes, as well as
other useful information. The brochure is issued twice
a year, at the end of March and the end of October,
when the flight plan changes. Your advertisement will
always be visible due to the extensive distribution at
the check-in counters at all our airports as well as on
board the planes.
Info brochure
1/1 cover page
FACTs
Print run 50,000 copies / issue
Distributionall German and international airports, trade fairs, and events as well as on board
Format 105 x 210 mm (pdf / jpg)
Release date: info brochure summer 2014
material deadline: calendar week 6, 2014
Release date: info brochure winter 2014
material deadline: calendar week 38, 2014
PRiCe
Cover page 2, 4c € 3,100
Cover page 3, 4c € 2,900
Germanwings advertising media | Print
21 |
Booking your advertisement in the Germanwings
on-board magazine, whether as a commercial or a
private advertiser, is easy and fast. The Germanwings
magazine offers an attractive blend of travel, leisure
and business articles, perfectly tailored to the diverse
tastes of the readers on Germanwings airplanes.
Whether you have already decided on this type of
advertising, or would still like more information, we
recommend that you make direct contact with your
agency:
•+49(0)8001890353
On-board magazine
In-flight magazine
FACTs
Print run 65,000 copies / issue
Format 214 x 280 mm
Circulation 2 million readers
Release bi-monthly
Distribution 2 months on board all Germanwings flights
PRiCe
1/1 advertisement € 11,900
1/2 advertisement € 6,300
1/4 advertisement € 3,350
Other formats, cover pages and special placements available on request
Germanwings advertising media | Print
22 |
Ambient
Catch our customers on board directly with your advertising
message on our extraordinary ambient media. Whether
close to the passenger with branded napkins or branded
cups, or as a refreshing extra for our customer group sitting
in the three front-row BEST seats, you may be certain that
the attention for your company is secured.
Our patent-registered tray-table advertising is an attractive
and exclusive advertising opportunity which reaches a
maximum value for the medium as far as contact period
and contact intensity are concerned.
Germanwings advertising media | Ambient
23 |
Advertise where your advertising image cannot be
missed – on our tray tables with integrated advertising
displays for print media. Due to the incomparable
intensity of contact and the high level of acceptance
by the passengers, this medium is very strong. With
a duration of contact up to 240 minutes, this one-
of-a-kind tray table with an integrated print display
achieves peak values as a medium.
Provide your advertisements with the attention you
always wished for using this ideal advertising medium.
The prices indicated include the production and
distribution costs.
This is where our customer encounters your advertising message.
Tray-table advertising
Integrated print display on the back of the tray table
FACTs
Contacts 14,000 / month per aircraft
Place of release entire route network
Visual format 230 x 140 mm, truncation r = 10 mm
Print format 237 x 148 mm
Paper 200 g (opaque with print varnish)
Minimum booking 1 aircraft per month
Lead time 3 weeks
PRiCe
Per aircraft / month € 5,940
Germanwings advertising media | Ambient
24 |
eye-catching designs
You can choose between a partial or complete painting of the
aircraft. In doing so, there are virtually no limits to your design
ideas. We would be more than happy to assist you in the
individual designing of your flying advertising icon.
Direct and indirect contacts
Profit from many visual contacts at our over 100 destinations
throughout Europe.
Use for marketing campaigns
Secure the integration of your branded aircraft for your internal
and external communication, e.g. in the form of sweepstakes,
PR campaigns, incentive trips, etc.
Charter flights
Charter your »company’s own« Airbus for important business
occasions or use your aircraft for events which generate a great
deal of media attention such as an aircraft-launching ceremony.
NEW: aircraft lamination according to your design!
Aircraft painting
Aircraft painting or aircraft bonding
FACTs
Areapainting the skin of the entire aircraft or individual parts
Lead time 5 months
Minimum booking available on request
PRiCe
Per aircraft available on request
Germanwings advertising media | Ambient
25 |
Certainly the most elegant way to address new
customers. Make use of the ensured contact with
our SMART fare passengers during the opening
of the Smartbox. You have the opportunity to
distribute mini-flyers, product samples or mini-
samplings directly to a large customer group.
Accompany your campaign or product launch with
a Smartbox sampling, inspiring the customer to
pick up or test your product.
Smartbox sampling
Smartbox sampling
FACTs
Contacts 300,000 – 350,000 / month
Distribution all Smartboxes on board
Sampling mini-flyer, product samples, bulk goods
Minimum booking 1 month
Lead time 2 weeks
PRiCe
Sampling € 0,12 / piece
Germanwings advertising media | Ambient
Product samples
26 |
At the check-in desk, your sampling product is placed
directly in the customers’ line of sight. In this way, they
are able to make contact with your item and try it out.
The simplest way to encourage new customers!
Check-in sampling
Check-in sampling
FACTs
Circulation upon agreement
DistributionCologne, Stuttgart, Dortmund,Munich, Hannover, Berlin
Format DIN A7, landscape
Material deadline by the 10th of the previous month
Minimum booking 1 month
Sampling products must be provided
PRiCe
Product sampling € 0,10 / piece
Germanwings advertising media | Ambient
27 |
Refreshing tissue
Our passengers in the newly introduced BEST fare
receive a premium refreshing tissue. This allows
us to offer advertisers a brand-new and attractive
advertising medium and also create an additional
benefit for our customers on board.
With the exclusive, financially well-off customer
group in our new BEST fare, advertisers can reach a
high percentage of business travellers and decision
makers.
Refreshing tissue
FACTs
Minimum quantity 50,000
Period of distribution approx. 4 months / until exhaustion
Material of package aluminium- / PE-slide (white)
Material of towel 70% viscose, 30% polyester
Format of towel 70 x 150 mm
Print format54 x 122 mm (eps)colour shades up to 4c (just front side)
Lead time 9 weeks
PRiCe
Refreshing tissue from € 12,500
Germanwings advertising media | Ambient
This is where our customer encounters your advertising message.
28 |
With the launch of the new Germanwings, our Check-
in Kiosks have also taken on a new look and have
been upgraded with a new advertising opportunity.
We implemented a new advertising placement on the
control screen and the touch screen below it: A cycling
screensaver operating in an animated Flash format.
These kiosks are available at the German airports in
Cologne, Hannover, Hamburg, Munich, Berlin-Tegel
and Dortmund. An expansion to additional airports is in
development.
We offer a highly attractive placement directly in the field
of vision and interaction of our customers, supplemented
with an additional high conspicuousness to passing
passengers. The kiosks are in selectable form locally,
allowing targeting with customized local offers.
Check-in Kiosk
Check-in Kiosk
FACTs
Distribution 45 kiosks at six airports
Contacts 90,000 – 100,000 per month
Minimum booking 1 month
Format 1024 x 650 pixels
Lead time 2 weeks
File format swf Shockwafe Flash
Alternative1 month delivery graphic material (3-5JPG&storyline–additionalITcost)
PRiCe
Per kiosk € 490
Germanwings advertising media | Ambient
29 |
The cups the crews use on board for hot beverages
can really catch the passengers’ attention. By
individualizing these cups with your own text and
colours, you can ensure people will remember you
even after their flight.
Hot-beverage cups
Printing on cups
FACTs
Production at least 1 million pieces
Distribution entire fleet
Material deadline 3 months before release date
Booking period approx. 6 months
PRiCe
Hot-beverage cup € 60,000
Germanwings advertising media | Ambient
This is where our customer encounters your advertising message.
30 |
The guests of Germanwings are handed a napkin
with each beverage or snack. These can be printed
with your advertising message in several colours.
Your advertisement is always right at hand during
the entire meal.
Benefit from this remarkable presence!
Napkins
Printed napkins
FACTs
Print run 1 million
Distribution entire fleet
Format110 x 110 mm colour shades up to 3c (individual colours)
Material deadline 3 months before release date
Booking period 3 months / until exhaustion
PRiCe
Napkins € 14,000
Germanwings advertising media | Ambient
This is where our customer encounters your advertising message.
31 |
Offer our passengers an attractive additional benefit
which will be associated with your company by
our customer. With the premium foldable luggage
label, your brand will be sent on a journey of its
own. It protects the address data and privacy of
our passengers and is fixed with an elastic strap.
Thanks to its already filled-out address information,
this medium is perfectly suited for competitions and
special offers.
Luggage labels
Luggage labels
FACTs
Circulation from 100,000 pieces / 4 months
DistributionCologne, Stuttgart, Dortmund,Munich, Hannover, Berlin
Format 175 x 38,1 mm (colour shades up to 4c)
Paper 200 g, matte white
Lead time 8 weeks
PRiCe
Luggage label from € 7,500
Branding positioner from € 1,200
Germanwings advertising media | Ambient
33 |
Terms for booking advertising media
Germanwings advertising mediaPrices valid from 01.11.2012
1. Responsibility/Contracting parties Germanwings GmbH – hereafter referred to as Germanwings – shall be responsible for marketing the special types of adverti-sing. The contract for the execution of the advertising order authorized by the client shall be concluded in the name of and for the account of Germanwings.
2. Contract conclusion In any case, offers from Germanwings shall be subject to change. The contract shall become effective with the written confir-mation by Germanwings. Verbal, telephone and electronic orders shall be deemed to be stipulated as confirmed by German-wings in writing, provided that the client does not object to these in writing within 24 hours after receipt of the order confirmati-on. Solely the respectively valid General Terms and Conditions (GTC) shall apply for all orders. The validity of the client’s general terms and conditions shall herewith be explicitly excluded.
3. Orders from agencies Orders from advertising agencies shall only be accepted for specifically named advertisers (name, complete address). Ad-vertising agencies or advertising brokers shall receive an agency commission of 15 % on the net sum of the order, i.e. on the net amount payable without VAT after the deduction of discounts, provided that they verify respective services. In the event of amendments to an order value and/or a discount by means of posting or cancellation, the agency commission shall be recalcu-lated.
4. Period of processing Orders shall be processed within a calendar year. The contractual year shall be the calendar year.
5. Withdrawal With the confirmation pursuant to item 2 of these GTC, the advertising objective shall be accepted. In well-founded individual cases, Germanwings shall be able to grant the client a withdrawal option at its sole discretion. In any case, the withdrawal request shall be addressed to Germanwings in writing and must be duly (i.e. generally before the material deadline) made available to Germanwings in writing. The withdrawal shall only be effective if Germanwings explicitly accepts it in writing.
6. Rejection of advertising orders / sampling campaigns Germanwings shall reserve the right to reject advertising objectives/sampling campaigns – also legally binding confirmed orders – as well as individual orders in line with a conclusion (withdrawal) if they violate the law, official provisions or are immoral, cont-radict the principles of Germanwings due to their content, their origin or technical form, or would be unacceptable for German-wings to publish. Furthermore, Germanwings shall reserve the right to take individual special types of advertising out of the offer according to its best judgement and also to withdraw, in the case of legally binding confirmed orders, provided that a decision of the Germanwings product management requires this to be done. In this case, the obligation to pay for the respective service shall not apply. The assertion of other claims shall be explicitly excluded. Should the booked advertising service be rendered despite the initially declared rejection, the client’s original obligation to pay shall still exist.
7. Price alterations Alterations in the price list shall be possible at any time. However, price alterations for stipulated and confirmed advertising orders/sampling campaigns shall only be effective if they are announced by Germanwings at least one month before the imple-mentation. In the event of a price increase, the client shall be entitled to a right of withdrawal. The right of withdrawal must be exercised in writing within 5 work days after receipt of the notification.
8. Terms of payment The placed advertising orders/sampling campaigns shall be invoiced in advance on a monthly basis. The invoices shall be issued with the addition of the statutory value-added tax. They shall be due for payment 10 work days, at the latest, after the
receipt of the invoice without deductions. Germanwings shall reserve the right to demand prepayment for business transactions with new clients. Payments shall solely be effected to the accounts specified by Germanwings on the invoice. Bank service charges shall be on the client’s account. Cheques and bills of exchange shall only be accepted on account of performance. In the event of default of payment, Germanwings shall be entitled to postpone the implementation of the order without this cons-tituting a claim for compensation on the part of the client. The client shall be liable for the resulting damage caused by default. This shall include, if other damage caused by default is not verified, interest for default amounting to 4 % above the respectively valid bank rate of the Central Bank of Germany. A default of payment shall entitle Germanwings to withdraw from the contract. Any resulting damage shall be compensated for by the client.
9. Print documents At the latest, the advertising text must be available for approval by Germanwings 5 work days before the material deadline. The client shall be responsible for the punctual delivery of the advertising text and acceptable print documents to the location to be specified by Germanwings.
10. Circulation, remainders, page impressions The amount of advertising media (boarding passes, napkins, samples, cups) can vary according to passenger fluctuations and cannot be limited in regard to time; surplus amounts shall be distributed. The page impressions indicated in the catalogue shall be reference values and average values which result from the entire calendar year. In the event of an under-delivery, Germanwings shall attempt, as far as possible, to additionally deliver the missing page impressions after expiration of the placement of the advertising medium. Over-deliveries shall be exempt from charges for the client.
11. Client’s responsibility with regard to product, media, competition and copyright laws In the business relationship with Germanwings, the client shall bear sole responsibility for the advertising message / the sampling product with regard to product, media, competition and other laws. The client shall indemnify Germanwings from all third-party claims. The client shall be liable to Germanwings for damage resulting from a possible use and in this respect shall indemnify Germanwings from the use by third parties.
12. editorial rights Germanwings shall maintain the editorial rights. The advertising partners shall be able to supply text and image suggestions. The decision regarding the ultimate placement, text design and the layout shall lie with Germanwings. Furthermore, the ad-vertising partner shall not be able to refer to the display and placement of the illustrations depicted in the media catalogue as these merely serve as an example.
13. Liability The liability of Germanwings (including its vicarious agents) shall be unlimited in the event of intent or gross negligence as well as in the case of a guarantee. For slight negligence, liability shall be unlimited in the event of injury to life, limb or health. In the event of a slightly negligent breach of essential contractual obligations, liability shall be limited to the resulting material and financial damages, amounting to the foreseeable, typically occurring damage. Any other, additional liability for compensation shall be excluded – except for claims pursuant to the Product Liability Act. In particular, this shall apply for cases of default, non-fulfilment or faulty performance.
14. Final provisions Alterations and amendments regarding the contract, including auxiliary agreements and alterations of these provisions, shall require the written form. Should individual provisions of these GTC be or become ineffective, the remaining components of the contract shall remain unaffected. In business transactions with merchants, corporate bodies or special funds under public law, the jurisdiction in the event of legal action shall be the registered office of Germanwings. As far as claims by Germanwings are not asserted in a collective procedure, the jurisdiction for non-merchants shall be determined according to their place of residence. If the place of residence or the client’s permanent dwelling, also for non-merchants, is unknown at the time of commencement of an action or if the client has changed his/her place of residence or permanent dwelling from the territory of the law after contract conclusion, the registered office of Germanwings shall be stipulated as the place of jurisdiction.
Germanwings advertising media | Terms for booking advertising media
Your Germanwings contact:
Germanwings GmbH
Germanwings Werbemedien
Markus Papke
Germanwings-Str. 2
51147 Köln
Deutschland
Telefon +49 (0) 2203 1027-5431
www.germanwings.com