Peter ter Haar
Director of Products, Ordnance Survey
Introduction and Welcome
Context
Richard Kemp Harper,
Technology Lead, Transport and Energy, Technology Strategy Board
Taking the bus has never been cooler!
Sourced from: http://www.youtube.com/watch?v=75F3CSZcCFs
Professor Glenn LyonsAssociate Dean & Professor of Transport and Society. University of West of England
Ideas in Transit – Introduction to the prospects of user innovation
Andrew GoodwinStrategy UnitDepartment for Transport
Policy context for collaboration and user innovation
Nicky ConwayPrincipal Sustainability AdvisorForum for the Future
A framework for delivering a sustainable transport system
The Sustainable Economy FrameworkandMobility
Why Forum for the Future?
• A non-profit organisation working globally with business and government to create a sustainable future.
• We have 15 years’ experience inspiring new thinking, building creative partnerships and developing practical innovations to change our world.
• Demonstrate how business, life, and the world will be better in asustainable world.
• We do this by helping people seethe opportunities that sustainability brings
We work with
How do you identify what is sustainable and what isn’t?
How do you put this into practice?
What does a Sustainable Economy look like?
9. Empathy
5. Trust
4. Human rights
6. Civil society
8.Accountable governance
7.Measursement
2. Science
3.Interdependence
3. Cost
Sustainable Economy Framework
ENVIRONMENTAL BOUNDARIES
1. Climate Change
2. Biodiversity
4. Water
6. Non-renewable natural resources
11. Ozone
12. Nitrogen and phosphorus
13. Equity
1. Shelter
OUTCOMESUniversal and continuous access for current and future generations to the resources and
opportunities to live well
ESSENTIAL NEEDS
1. Long-term thinking
3. Energy
6. Nutrition
3. Waste
7. Renewable resources
SOCIAL and POLITICAL FOUNDATION
8. Land use
5. Ocean acidity
9. Chemical pollution
10.Atmospheric aerosols
ENVIRONMENTAL BOUNDARIES
1. Climate Change
2. Biodiversity
4. Water
6. Non-renewable natural resources
11. Ozone
12. Nitrogen and phosphorus
13. Equity
1. Shelter
OUTCOMESUniversal and continuous access for current and future generations to the resources and
opportunities to live well
ESSENTIAL NEEDS
1. Long-term thinking
3. Energy
6. Nutrition
3. Waste
7. Renewable resources
SOCIAL and POLITICAL FOUNDATION
8. Land use
5. Ocean acidity
9. Chemical pollution
10.Atmospheric aerosols
4. Water & Sanitation
5. Education
2. Health
2. Evidence
4.Interdependence
3. Information
5. Human rights
6. Trust
7. Income
8. Skills
9.Accountable governance
10. Mobility
11. Empathy
12. Resilience
ENVIRONMENTAL BOUNDARIES
OUTCOMES
Universal and continuous access for current and future generations to the
resources and opportunities to live well
Sustainable Economy Framework
What are we aiming for?
ENVIRONMENTAL BOUNDARIES
OUTCOMESUniversal and continuous
access for current and future generations to the
resources and opportunities to live well
Essential needs
Sustainable Economy Framework
To achieve these OUTCOMES you need…..
OUTCOMESUniversal and continuous access
for current and future generations to the resources and
opportunities to live well
ESSENTIAL NEEDS
SOCIAL and POLITICAL FOUNDATION
Sustainable Economy Framework
To flourish - this ECONOMY needs a stable….
ENVIRONMENTAL BOUNDARIES
OUTCOMESUniversal and continuous access
for current and future generations to the resources and
opportunities to live well
ESSENTIAL NEEDS
SOCIAL and POLITICAL FOUNDATION
Sustainable Economy Framework
And where does all the ‘stuff’ come from to make this work?
a set of cards for practical use
Whose using it and why…
TSB staff to help shape their strategy, programme of work etc
Foundation for addressing sustainability across all Catapults
Developing strategies, programmes and competitions Strategy for energy generation and supply
To ensure that investments help create a sustainable future
Most of the world’s people live in developing countries and almost half,
with incomes below $2 per day, are excluded from the global economy
Mobility systems must work for rich and poor alike, to ensure everyone has access to goods, services and job opportunities
Climate change Impacts Transportation already uses half of world
petroleum production and produces 20% of greenhouse gas emissions, with road
transport being the largest energy user and source of emissions.
Leading cities of the future will plan today to
influence lifestyles rather than simply relying on
additional road infrastructure and modes
of transport.
There are already 1 billion cars in
the world, a figure which isexpected to grow to 2
billion in the next 10 years
Transport pricing fully reflect the
costs of environmental
and social impact
Unsustainable patterns
Sustainable patterns
Increasing CO2 emissionsIncreasing land useIncreasing noise useLoss of biodiversityCompeting pressure for scarce resourcesIncreasing obesity
Mobility respects and is within environmental boundariesMobility affordable for allSystems are designed for the long-termHigh-trust enables collaboration Contributes towards mental and physical health
thank you
Nicky Conway, Principal [email protected]://www.forumforthefuture.org/project/framework-sustainable-economy/overview
www.forumforthefuture.org | registered charity no. 1040519
Peter MillerCEOIto World
Open Data and the transport revolution
Volker BuscherDirector, Leader, Arup Smart Cities
Information Marketplaces – The New Economics of Cities
Smart Mobility in our Cities
Information Marketplaces: the new economics of cities
Volker Buscher
Director | Arup Smart Cities
24th September 2012, GeoVation 2012
5
The C40 Cities
Our Research and our thinking
Control Centres
Real-time Bus Info
Traffic Light Priority
Bus Rapid Transit
Wayfinding Journey Planner
Emissions Reporting
Walking & Cycling
© Image Copyright
Sensing movement
MoreConnectivity
Our Research and our thinking
31
Hong Kong ARArup AR team
Smart city examples
32
http://www.dailymail.co.uk/sciencetech/article-2021064/How-buy-groceries-virtual-supermarket--train-platform.
html
Underground RetailTesco’s Seoul
Smart city examples
C40 city actions
Our Research and our thinking
34
62% of “smart” actions taken are related to transport, buildings and connectivity.
Few leading cities are beginning to invest in a strategic framework.
Our Research and our thinking
more bottom up
than top down
Focus on “Soft” and “Hard” infrastructures
Smart Cities Framework
A holistic view of data beyond silos
Smart Cities Framework
Manage information as a strategic asset
Smart Cities Framework
InformationMarketplacesThe New Economicsof Cities
The Climate GroupArupAccentureNottingham University
www.arup.com@vbuscher
39
39
40
Deutsche Bahn Touch and Travel uses NFC technology and mobile platforms to enable a convenient and multi-modal travel, information and ticketing service
TicketingSystems
41
Command and
Control Centres
Task specific command and control centres are being replaced / augmented with multi stakeholder, multi task urban control centres, supported by advanced data analytics capabilities.
42
The Regent Street consolidation centre reduces deliveries by 86% across all participating tenants and services offered can include remote storage, home deliveries, the use of electric trucks and bikes and hands free shopping.
Consolidation Centres
43
The diffusion of electric vehicles in cities will continue to increase demand for tailored charging and parking infrastructures
ChargingInfrastructure
44
ParkSense is an integrated solution based on specially designed sensors that are placed directly in the ground in parking areas. Drivers use an iPhone app to see what parking spots are available nearby.
Service Platforms
45
Car-sharing services like Car2Go are re-shaping the way mobility services are accessed and consumed
Mobility as a Service
•46
Smart Urban Mobility
ChangewithinVerticals
80%
Mobility as
a Service
Mobility as
a Service
Transport AnalyticsTransport Analytics
Multi-Modal
Providers
Multi-Modal
Providers
Service PlatformsService
Platforms
New BusinessModels
NEW
Recognising Information and Communication Technology as a key Driver of Change Shaping the Future of Mobility in Cities.
Charging Infrastructure
Charging Infrastructure
Ticketing SystemsTicketing Systems
Command &Control Centres
Command &Control Centres
Congestion Charging
Congestion Charging
New Infrastructure Projects
20%
Consolidation
Centres
Consolidation
Centres
•47
Great Place to Live & Work
Economic Development
Ecological Age
Electrification of bus
network
Congestion,
Environment
& Transport System
Cost
Discussion
Richard Kemp Harper
Exploring User Innovation
Professor Glenn Lyons
Situating Innovation in people’s everyday lives
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Situating Innovation inPeople’s Everyday Lives
Glenn LyonsCentre for Transport & Society, UWE, Bristol
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Overview
User innovation everywhere...? From ideas and inventions to
innovation Some realities of everyday life Hype and disillusionment Context matters Taking stock
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User innovation everywhere...?
An Innovations Portal with hundreds of examples
Web 2.0, open data, user generated data, App Store
Potential unleashed? Individuals are developing
ideas as a result of seeing gaps in provision of services according to their own frustrations and/or their view of society’s transport problem
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From ideas and inventions to innovation
Innovation “is an invention that has a socioeconomic effect; innovation changes the way people live”*
User innovation: the creation and application of an invention initiated by affected individuals that stems from user need or curiosity to address a problem or challenge within social practice
Individual versus societal innovation - How many users of an invention does it take to create innovation?
* Chayutsahakij, P. and S. Poggenpohl (2002). User-Centered Innovation: The Interplay between User-Research and Design Innovation. The European Academy of Management 2nd Annual Conference on Innovative Research in Management EURAM, Stockholm, Sweden.
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Image from: http://www.flickr.com/photos/brandcamp/2240145620/
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Some realities of everyday life
Are individuals all out there innovating with the technologies around them to tackle problems in their lives?
Information and communications technologies (ICTs) are (perceived as) incidental rather than instrumental in shaping social practice and travel
ICTs contribute to and compensate for unpredictability in activity scheduling
Absorption of ICT-related practices into lifestyles prevails over creative behaviour
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Some realities of everyday life
The majority of the public indication congestion is a serious problem for the country
The majority of the public indicate that congestion is not generally a serious problem for themselves
59 of 17
Some realities of everyday life
Complaining about versus acting upon transport problems People are using ICTs to cope with rather than solve
congestion – but perhaps coping is solving – for them Complaining about versus acting upon transport problems
– As with ‘the weather’, small talk about transport problems brokers social interaction and promotes social cohesiveness
– The seriousness of transport as a ‘problem’ in people’s lives becomes exaggerated
– Social media can be a means of ‘celebrating’ rather than solving transport problems
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Some realities of everyday life
Homo economicus
For every trip the individual wishes to have as full a knowledge as possible about all the options and to make a set of decisions which maximises the utility (attractiveness) of the trip
Homo psychologicusMany trips are ‘no big deal’
and so long as they work out there are plenty of other
things to occupy the mind
http://star.trek.org/~spock/
http://www.angelfire.com/oh5/pearly/homer/homer-brain.html
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Some realities of everyday life
The public’s engagement with user innovations collectively seems hard to detect
New uses of ICTs and travel information services become embedded into everyday life without people appearing to notice much about the transitional process itself, or the changes in behaviour which may be occurring during it
Public awareness of any given user innovation is likely to remain very low in a very busy information marketplace
62 of 17
GfK. Travel Information Services Wave 10 − 8th to 13th March 2007 Department for Transport. UK Department for Transport, 2007
National Rail Enquiries – telephonenational rail journey planning with live updates
National Rail Enquiries – websitenational rail journey planning with live updates
AA – telephonenational car journey planning
AA – websitenational car journey planning
Traveline – telephonenational multi-modal public transport journey planning
Traveline – websitenational multi-modal public transport journey planning
National Express – websitenational coach journey planning
RAC – websitenational car journey planning
Transport for London – websitemulti-modal public transport journey planning
Trainline – websitenational rail journey planner and ticket booking
Transport Direct – websitenational door-to-door multi-modal journey planning 7
18
19
47
51
12
16
43
43
37
51
1
8
9
10
15
2
3
17
8
16
21
Ever used
Awareness
Prompted awareness.
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Hype and disillusionment
Gartner Hype Cycle:http://en.wikipedia.org/wiki/Hype_cycle
User innovationsin transport – where are they individually and collectively?
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Hype and disillusionment
Just because I can doesn’t mean I will– Curious browsers versus serious users– Many social media user innovations have existed for
some time without seemingly seeing strong growth in usage
“What have I been struggling to do that social media now allow me to do as a traveller?”
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In passing –The myth of the ‘prosumer’
Reproduced from Jacob Nielson’s Alertboxhttp://www.useit.com/alertbox/participation_inequality.html
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Context matters
Necessity is themother of invention
Examples:– Fuel shortages and the use of Twitter– Airlines engagement through Twitter and Facebook with
passengers in the face of the Ash Cloud– (Re) mapping Haiti after earthquake in January 2010 to
assist humanitarian aid organisations External factors – a potentially significant impetus for
collaborative and adaptive behaviour
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Taking stock Detecting and attributing effect of user innovations in people’s
everyday lives is difficult in an information rich world Not all prospective user innovations will flourish – either through
competition or inadequate need from end users The collective emergence and diffusion of user innovations is
ongoing – subtle but perhaps cumulatively very significant What is the future for the regime of ITS?
– Are user innovations niche developments that fill the cracks?– Or is the open-data social media revolution defining a new regime?
Whether top-down or bottom-up innovation, behavioural effect remains a battle between Mr Spock and Homer Simpson
Tracy RossResearch Fellow and Associate DeanLoughborough Design School
Grassroots innovation – motivations, barriers and enablers
Loughborough Design School
Grassroots innovation:motivations, barriers and enablersTracy Ross
Loughborough Design School
Grassroots innovation
The innovators
Motivations
Barriers & Enablers
Implications for stakeholders
Overview
Loughborough Design School
Spot a problem personal experience or some other ‘connection’ to it
Have an idea that is a potential solution
Motivated to pursue that idea
Put the idea into practice Using own skills and/or collaborating with others Employing existing technolog(ies)
‘Outside’ mainstream product/service innovation
And/or mass collaboration, e.g. mapping the world lift share postings
Grassroots InnovationWhat is it?
Loughborough Design School
The innovators
Loughborough Design School
Innovator engagement
myptp
Loughborough Design School
Motivations
Loughborough Design School
Responding to an unmet need (16)
Personal frustration with current products and services (13)
Seeking to create social value (13)
Passion for a cause or interest (12)
Financial gain (11)
Enjoyment (8) new skills, exploring data/software capabilities, problem solving
Grassroots innovationMotivations - who does it and why?
Loughborough Design School
Passion for a cause or interestManInSeat61
Mark Smith – a ‘career railwayman’, had travelled in Europe by train but impossible for others to find out how
Started as hobby, now full-time job, income through Google ads and affiliate schemes
How to travel by train (and ship) rather than plane fear/dislike of flying, sustainability, medical reasons, hassle. security
UK & Ireland > Europe > Worldwide
Timetables, ticket purchase, hints & tips
seat61.com
Loughborough Design School
Make cross-continent train travel simple, convenient, fun, accessible and cheap.
Jamie and Kate Andrews 2007 Idea first conceived by Kate
wanted to spend her gap year undertaking environmental volunteering
struck by the hypocrisy of flying long distances to carry out environmental work
found that there was no easy way to search alternative low carbon means of travel
Loco2 has since focused its business on European train travel.
In 2012 Loco2 entered into partnership with The Man in
Seat61 successfully integrated their service with
RailEurope’s booking system.
Responding to an unmet need Loco2.com
Loughborough Design School
Frustration with current products/services
Andreas Zachariah & Nick Burch Motivation was:
Unfairness of taxes/charges based on vehicle not mileage Frustration with ‘generic’ nature of carbon accounting systems
Enables a personalised measure of an individual's travel carbon footprint Smartphone software that detects location, velocity and pattern of the
user's movements and hence determines mode ‘Historical’ data fed back to users/groups (Android & Blackberry)
Carbondiem.com
Loughborough Design School
Barriers & Enablers
Loughborough Design School
Enablers and/or Barriers
Loughborough Design School
Immersion in the problem spaceCourier Exchange
Lyall Cresswell
Came from within the freight industry
Business motivation rather than altruistic but CO2 reduction as an outcome
Minimising empty loads (e.g. return journeys)
Has built a community – 2,500
courierexchange.co.uk
Loughborough Design School
2007-2010
UK Government Technology Strategy Board £830k
Project Leader
Gartner Research Cool Vendor List
Nokia Calling All Innovators Judge's Shortlist
NAVTEQ LBW Challenge Runner-up
Science Museum "People & Climate" Exhibitor
St Andrews Environmental Award 2nd Round
Deutsche Bank Pyramid Finalist
Oxygen Awards Finalist
European Space Agency (ESA) Gallileo Masters Satellite
Navigation Regional Winner
BSi Sustainability Awards Runner-up
Saatchi & Saatchi World Changing Ideas Shortlist
2012 New Cities Foundation AppMyCity! Finalist
2012 SmartUKProject UK's Most Innovative Mobile Companies shortlist
2011 UKTI & ICT KTN Mobile World Congress Stand Competition Winner
2011 Dutch Postcode Lottery Green Challenge Finalist
Awards, competitions, investment, publicityCarbon Diem
“this is something I am absolutely passionate about, small amounts of money make a huge amount of difference. When I got that £1000 from the BSI, and I was in
college, had been out of work for two years, and funding everything, £1000 went
a long way!”.
“this is something I am absolutely passionate about, small amounts of money make a huge amount of difference. When I got that £1000 from the BSI, and I was in
college, had been out of work for two years, and funding everything, £1000 went
a long way!”.
Carbondiem.com
Loughborough Design School
Creating a community of users #1CycleStreets
Simon Nuttall & Martin Lucas Smith
Emerged from Cambridge Cycling Campaign
Quickest/quietest cycle routes
Based on Open Street Map
User-contributed data
cyclestreets.net
Loughborough Design School
Creating a community of users #2London Bus
Malcolm Barclay Initially wanting tube status
on own phone Top 50 paid-for apps in the
iTunes UK Store within first week of release
Now thousands of regular users
Dedicated group of beta-testers Get it out there and see More agile than large scale,
top-down systems
London Bus (iPhone)mbarclay.net/london-bus/
Loughborough Design School
Immersion in the problem space = better understanding? But not just ‘design for me’ Explore contribution of well-established user-centred and co-design
processes
For the masses by the masses = ‘ownership’? Care needed where grassroots becomes top-down
Altruism, not profit, as the core motivation = ‘worthy’, ‘honest’? Although sustainable business models soon become key
Implications for stakeholdersEnd users
Loughborough Design School
Policy makers
Funders/investors
Infrastructure providers
Town/travel planners
The ‘ITS Industry’ One of the original target groups for outcomes – how releavnt now?
Implications for stakeholdersOther stakeholders
Loughborough Design School
One-stop shop for advice and funding that fits grassroots not just a ‘business’
AppStore model - rapid route to exploitation for independent software
developers.
Free access to enabling data incl real-time
Create/support networks of innovators (tightly-defined topic areas) to support
peer-to-peer communication
A combined ‘voice’ for lone innovators
Free publicity: popular press, high-profile competitions/awards, one-stop-shop
for public access
Connecting the ideas people and the tech people
Close connections to the users to generate ideas and to test ideas
Stop re-inventing the wheel – engage don’t duplicate
Implications for stakeholdersRoutes to success
Loughborough Design School
Some final thoughts on a common theme:
Crowd-sourced data
Loughborough Design School
Engaging the masses to produce large data/information sets’ Nearly always voluntary but ‘rewards’ can be offered Can be connected to a niche or community, but not exclusively (In transport) often a ‘geographical element’, but not exclusively
Different types and no clear classification Mostly ‘active’ contributions but can be ‘passive’ Mostly ‘online’ (increasingly ‘mobile’) but ‘offline’ can be valuable too
So, typically characterised by: Voluntary, personal/group interest, active online data contribution
Related terms include user-generated content, volunteered data etc
Crowd-sourced data/informationWhat is it?
Loughborough Design School
It shifts the power of data from the establishment to the masses It means large sets of information/data can be generated quickly It can often achieve a higher level of detail than ‘official’ information It is more likely to be up to date than professionally-generated data It means that niche group needs can be served
However It can be perceived as non-quality-controlled and therefore
unreliable It doesn’t hold the answer to everything, but it has huge potential Its value very much depends on what you are trying to do with it
Crowd-sourced data/informationWhat's special about it?
Loughborough Design School
Direct public engagement (e.g. local authorities) In-situ reporting of public issues and ideas Crowd-sourced solution generation
Visualisation of large data sets To assist in solution generation e.g. new bus routes to replace multiple
car journeys To trigger behaviour change Or just in better understanding the ‘problem;
More collaborative transport E.g. highly responsive rideshare or DRT
Future opportunities for stakeholdersRoles for crowd sourced data in sustainable transport
Discussion
Richard Kemp Harper
Open Data, business models, roles, tools, skills and mindsets
Roland Harwood
Co founder 100%Open
© 100%Open 2012
Collaboration & User Innovation in Transport – Roland Harwood
April 7, 2023 95
© 100%Open 2010Opening Up
1. The project/thing you are most proud of having worked on.
2. The project/thing you are least proud of having worked on.
07/04/23 96
www.brickartist.com
© 100%Open 2010Collaborative Attributes
07/04/23 97
Appetite
for Risk
Agile &
Responsive
Diversity of
Connections
Respected &
Reputation
Resilience/
Persistance
Trust &
Empathy
© 100%Open 2011Open Business Models & Buzzwords
07/04/23 98
Co-Creative
Collaborative
Cooperative
Closed
Joint R&D
Paywall
Crowd-sourcing
Delivery partnership
Proprietary supplier
Joint venture
Alliance
Open source
Creative commons
Minority stake
Copyright
Co-branding
Spinout
Majority stake
Acquisition
Marketresearch
Kaizen
Membership org.
Peer to peer
Design platform
Freemium
Group buying
Communities of interestMerger
Cross licensing
Franchise
Profit share
R&D
© 100%Open 200907/04/23 99Lessons Learned
Find and engage your top 1%.
© 100%Open 2012April 7, 2023 100Collaborative - E.ON
A customer-led innovation programme which was designed and piloted, and then rolled out cross company with 45,000 customers, to create 8 x £10m propositions.
© 100%Open 2010Co-Creative - LEGO
LEGO Cuusoo is a social platform where people can submit designs, build a market before investing in production, and receive a 1% royalty when it is produced.
07/04/23 101
© 100%Open 2010Co-Creative - Interface
Interface are a $1bn carpet company who have a promise – called Mission Zero - to eliminate any negative impact the company may have on the environment by 2020.
07/04/23 102
© 100%Open 2012April 7, 2023 103Start at the End
“Innovation is a U-Shaped Process.”
Paul Vanags
© 100%Open 07/04/23 104McLaren & NATS
McLaren’s predictive F1 software allows air traffic controllers to predict how aircraft are likely to act at airports, overcoming costly and dangerous uncertainty.
© 100%Open Swatch & Mercedes = Smart
Swatch worked closely with Mercedes to develop the hugely popular Smart car using the same type of manufacturing strategies and personalization.
07/04/23 105
© 100%Open 2010Cola-Life
ColaLife works in developing countries to bring Coca-Cola and its bottlers together to open up distribution channels to carry ‘social products’ such as oral rehydration salts.
07/04/23 106
© 100%Open 2012April 7, 2023 107Mostly Open
“From what we get, we can make a living;
what we give, however, makes a
life.”Arthur Ashe
© 100%Open 2012April 7, 2023 108Do’s
1. Set out to create commercial or social value with data
2. Make sure data quality is high
3. Enhance communication with the public
4. Make sure your co-creators are incentivised
5. Get organised, create a community around an issue
6. Pass on learnings to other similar organisations e.g. local authorities
7. Invent new business models
8. Promote innovation using government data sets. Transparency is only a means to an end
9. Be brave – people may do things with the data that you don’t like
© 100%Open 2012April 7, 2023 109Dont’s
1. Just release data and expect people to create with it.
2. Wait for FOI requests, put the data out first informally
3. Avoid challenges to current income streams
4. Go straight for the finished article, use rapid prototyping
5. Be put off by the tensions between confidentiality, data protection and publishing
6. Wait for the big budget or formal process but start big things with small amounts now
7. Be technology led, be business led instead
8. Expect the community to entirely self-manage
9. Restrict open data to the IT literate
10.Get caught in a false dichotomy - commercial vs. social
© 100%Open 2012
“Connect on your similarities, and benefit from your differences.”
Valdis Krebs
April 7, 2023 110Connect the Dots
© 100%Open 2012April 7, 2023 111Unexpected Partnerships
1. Bi-Products – What space/material/data is left over from your organisation that others can use productively, or vice versa? e.g. Interface
2. Lateral Leaps – What insight can we borrow from analogous industries or application that we can learn from and apply ourselves? e.g. McLaren
3. White Space – How can we co-create something brand new by seizing the space between complementary and non-competing partners? e.g. Smart
© 100%Open 2012
“The future reveals itself through the peripheral.”
J.G. Ballard
April 7, 2023 112Cultivate the Edge
© 100%Open 2012
Thank You
April 7, 2023 113
100%Open | Somerset House | South Building | London | WC2R 1LAPhone: +44 (0)20 78133 1006 | +44 (0)7811 761 435Email: [email protected] Web: www.100Open.com Twitter: @100Open
Roland HarwoodCo-Founder & Partner
Execution: Enabling user innovation to flourish I
Chris ParkerInnovation GroupOrdnance Survey
The GeoVation Challenge
The GeoVation challenge –
Facilitating innovative ventures from real unmet needs
Chris Parker
GeoVation, Innovation Group
24 September 2012
Supporting external innovation
Be brave – people may do things with the data that you don't like
Create relationships between policy officials and developers
Aim to reduce FOI workload
Use open source software wherever possible
Pass on learnings to other similar organisations (local authorities)
Invent new business models e.g. farming as a service rather than as a producer of commodities
Just release data and expect people to understand or create with it. Publication is not the same as communication
Wait for FOI requests, put the data out first informally
Avoid challenges to current income streams
Be late in releasing data
Rely on future technology to solve today’s problems
Go straight for the finished article, use rapid prototyping
Be put off by the tensions between confidentiality, data protection and publishing
Wait for the big budget or formal process but start big things with small amounts now
Expect people to interpret the data in the same way you do
Be technology led, be business led instead
Focus on part of a system (e.g. the GM crop solution) but an overarching concept (e.g. Agrarian Renaissance)
Expect the community to entirely self-manage
Restrict open data to the IT literate – create interdisciplinary partnerships
Get caught in the false dichotomy that is commercial vs. social
Do… Don’t…
Science & Innovation 2010 Ordnance Survey Seminar: Underpinning innovation with geography
Set out to create commercial or social value with data
Make sure data quality is high
Leverage 21st century ‘gardening’ - the willingness of the crowd
Promote innovation using government data sets. Transparency is only a means to an end
Enhance communication with the public e.g. Hack Warwickshire
Incentivise developers
Create a strong external community
Get organised, create a movement around an issue
The Dos and Don’ts of Opening up Data
100%Open Ltd.
David Simoes-Brown
0207 193 7231
OpenData Master Classes
Everything happens somewhere – that’s geography!
Unprecedented challenges require global thinking….
…local action and ………
….doing more with less, doing it sustainably, through….
GovernmentGovernment
ConsumerConsumer
Business
Business
Civil SocietyCivil Society
……. collaborative engagement of
public, private, civil society and ourselves
..stimulating innovation across all sectors of the economy
“No matter who you are, most of the smartest people work for someone else”Joy’s Law attributed to Sun Microsystems cofounder Bill Joy.
Open innovation – sharing the risks, resources and rewards to create value
GeoVation runs challenges to address specific needs GeoVation runs challenges to address specific needs within communities, which may be satisfied inwithin communities, which may be satisfied in
part through the use of geographypart through the use of geography.
www.geovation.org.uk
Ordnance Survey’s external innovation network
The GeoVation Challenge is supported by:
The GeoVation Process
http://www.youtube.com/watch?v=XHuk8X-iEYI&feature=youtu.be
GeoVation Challenge process
Comments and input from the online
community & access to a wider network
Key contacts and co-developers met at camp & tools to
aid pitches
Publicity via OS & alternative
development routes identified
GeoVation Camp - problem focussed
Needs identified through expert “PowWow” and fed into GeoVation Camp
Campers ground solutions and ventures in identified need
INNOVATION = PROBLEM X SOLUTION X EXECUTION
INNOVATION = PROBLEM X SOLUTION X EXECUTION
invention
INNOVATION = PROBLEM X SOLUTION X EXECUTION
assumption
Transport Challenge PowWow
15 people115 problems5 themes24 insights
# 3 Modes of transportWhat is the problem? Why does it matter?
How do you design a better bike friendly ‘eco system’ that encourages mass adoption of cycling?
There are too many immediate barriers to bikes being more widely used: they make you dirty; cycle routes can be unsafe; weather makes it unpleasant; you are limited to what can be carried. In London alone 23,000 bikes were reported stolen in 2010 with unreported thefts estimated to add another 40,000 to 60,000.
Identifying unmet needs amongst disabled travellers
GeoVation Challenge
Execution: Enabling user innovation to flourish IIUser innovation experiences
Daniel Raven Ellison
Mission:Explore
Paul Lenz
MySocietyFixMyTransport
A CHARITABLE PROJECT THAT BUILDS WEBSITES THAT GIVE THE PUBLIC SIMPLE, TANGIBLE WAYS TO CONNECT WITH AND IMPROVE THEIR SOCIETY
FixMyTransport - Mobile• FixMyTransport enables people to contact any
public transport operator in Britain - sending their message direct to the relevant Customer Services department.
• More than this, FixMyTransport is a complete micro-campaigning platform, designed to help people who do not see themselves as 'political' to build the support required to get persistent annoyances resolved.
• Geovation award enabled us to develop a mobile-responsive version of FixMyTransport to enable problem reporting and review on the move
Bryony Ecclestone
liftshareMyPTP (personal travel plan)
introduction Identified a need for:
employers to reduce staff travel (commute + business) employees to be better informed of travel options available transport operators to understand individual travel plans better
Identified an immediate window of opportunity: Local Sustainable Transport Funding growing interest in PTP and car share services high fuel prices focus on saving money
Identified a solution: myPTP…
“People don’t change their behaviour unless they know why it will make a difference”
How can I get to my meeting in Gloucester tomorrow?
Would it just be easier to drive myself?My commute is
costing me a fortune!
This takes ages! I wish there was one site that gave me all the travel information I
need
Why is there no bus? Lots of us go this way
every day!
problem
Car route Yes Yes YesBus Yes Yes YesTrain Yes Yes YesCar Share No No YesWalk Yes No YesCycle Yes Yes Yes
CO2 No Yes YesCalories No No YesCosts Partial Partial PartialLength of Journey (time and distance) Yes Yes Yes
Membership No No YesReal time alerts No Online only YesLinks to public transport services Yes Yes Coming soon
Time taken 10 Seconds 4 minutes 30 SecondsEase of use Excellent Poor/ Average Good/ ExcellentUsefullness Average Good Excellent
Total Score
Travel options shown:
Summary
Other information
provided
Other services available
SolutionmyPTP is a unique web, tablet + mobile based application that encourages and
enables a variety of users to make informed travel choices for all their journeys in real time.
myPTP data feeds enable transport operators to know the travel plans of individuals so they can maximise the efficiency of their service and tailor their offering to meet consumer demand.
myPTP will:engage with employees making regular journeys and unfamiliar trips, integrate all transport options (including e.g. car sharing, taxi sharing), enable on-going communication with individuals via membership enable transport operators to interrogate the data
to determine the demand for current and future services and to market directly to their audience.
Execution Tasks completed: Developed a functioning tool and significant testing of myPTP Beta Carried out pilot with 4 public sector + 2 private sector clients with further
developments from pilot feedbacks The pilot surveys showed an average 22% of respondents considering changing
the way they travel as a result of the provision of their myPTP Confirmed significant market interest in the product Generating significant interest with a growing list of interested clients
“I used the myPTP you ran for me. I walked and caught 2 buses from my home to the office and it was spot on!”
Steve- Prologis
Next StepsCurrently:
myPTP has already been purchased by employers and is available on the market
In response to interest in myPTP, we have a waiting list of 140+ interested clients
myPTP roll out- Official Launch Event on 01/10 with 15,000 myPTP plans purchased by client and the project being rolled out this date.
Future Steps:Evaluate pilot results to show legacy and resulting modal shiftEnsure feedback is incorporated into project to ensure innovation and
continuous development from feedbacksFuture feedback will help shape the tool to ensure changing user
needs are accomodatedDevelopment of widget to be applied to company webpages
Martin Lucas-Smith
CylestreetsCyclescape
Helping cycling groups get more people cycling, more often
What’s the problem?
Fixing cycle-unfriendly streets needs local pressure
Local voluntary groups face typical difficulties
Members watch areas
Subscribed when issues added
Discuss, in geographical context
Propose solutions
Our solution: Cyclescape
Cyclescape features
Funding of £27k
A new, open-source project
Cycling groups eagerly awaiting its release
GeoVation enabled the project
Cyclenation: “This will be a valuable tool, helping local campaigners focus on barriers to cycling and ultimately generating extra cycling trips.”
Cambridge beta-testers:Usage high
New people involved
Opportunities - change on ground
Funding difficulties – ambitious project
Launch: Cyclenation conference
+ blog.cyclescape.org
Where are we now?
Neil Taylor
AccessAdvisr
“Making Difficult Journeys Easier”…
… (the hard way!)
“There is an underground of information on the internet…. It is like being a detective on a trail.”
Female from Leeds who experiences frequent MS symptoms
Review of Mobility Services for Disabled and Older People, DfT (2009)
The “Problem”
The Solution
“Staff members were not as helpful as I feel they could be. When I asked about the location of a disabled toilet they said ‘I think there is one on platform one' this did not fill me with confidence that there would be one there when I arrived!”
Execution
Where are we now?
What next?
Thank you for your time todayNeil Taylor0115 [email protected]
Ed Dowding
Sustaination
Speed Dating at GeoVation Challenge winners tables
Collaborative everything?
What others are doing
Where next?
Collaborative Everything?
http://www.fundacionbankinter.org/en/videos/what-is-fastest-path-to-the-internet-of-things
Sourced from: http://www.robinchase.org/content/videos-articles-slides
Stephen Hart
Richard Kemp-Harper
Exploring user innovation for future mobility – reflections and discussion
Driving Innovation
Developing end user innovation
Stephen Hart 24th September 2012
Driving Innovation
If we helped to create a new industry whose purpose was a better interconnected transport and free the flow of people and goods – what would it be worth?
Driving Innovation
The the why !
• Mobility through transport in the engine of economic activity• Transport enables access to natural resources, agricultural products, education,
healthcare and manufactured goods in the same way that it provides support to service industries. It also overcomes the challenges posed by topography and geography — linking communities and reducing the effects of distance that separates people from each other.
• We take the widest possible view of transportation as its function is to move people & goods – to take or carry from one place to another via rail systems, maritime systems, cycling, road networks, airline systems.
• The whole issue of mobility is it plays a major role in almost every type of human activity and is sometimes referred to as the ‘lifeblood’ of economic activity. The availability of good transport connections affects location decisions for industry, services, and residential and rural town developments
Driving Innovation
We continue……• Our human actions are changing the face of our climate and the risks are
massive if we don’t take action the environmental and economic cost will be devastating
• As we can see today limited capacity in our transport network is affecting everyone, our growing demand for transport is placing even higher demands on our transport network – political spending constraints say we have to do more with less
• We know that technology and necessity changes human behaviour – the human race is trapped into technology – which drives commercial opportunity –
• How do we understand social science to reverse the natural and instinctive behaviour?
Driving Innovation
Sector Year GDP % Employment GVA
Freight 2009 4.0 67,000 £870m
Logistics 2006 10.0 745,000 £132bn
Rail 2010 5.9 160,000 Difficulty in qualifying
Automotive 2009 2.4 700,000 £6.5bn
Tourism 2008 3.6 1,800,000 £114bn
Retail 2011 8.0 3,000,000 £312bn
Marine 2011 5.0 90,000 £3.5bn
Food & Drink 2009 4.0 10,500 £9.9bn
The size of business for transport ….
Driving Innovation
Sharing our vision so far …
• Our work so far suggests:Intelligence in transport through integration and reliable and quality information should dramatically unlock inefficient interfaces – where using products and services drive a more efficient system – should nudge human activity
• Unlocking end user requirements to innovative solutions• Appling systems thinking to transport to improve system performance should
improve safety, reduce incidents plus cost reduction of operation and assets;• Efficient mobility of people and goods present massive opportunities for
existing components within the transport network but also innovation development for new and emerging markets across a range of technology, products and services ……
Driving Innovation
ExecuteExecuteTestTestValidateValidateRequirementRequirementEvaluateEvaluateVisionVision
Sept 11 Feb 12 June 12
Efficient mobility of people and
goods
Sept12
SAG
Jan 13 Aug13 Mar 14
Convergence of requirement - developing strategy
Open innovation and Intelligent networking model
Thank you