How to bring my Website into the mobile Web?
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Wir sind Gentics!
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“ … more Americans have a mobile phone than a passport … ”
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Mobile triumph
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„I want a piece of the mobile cake!“
http://www.flickr.com/photos/suziesparkle/5693687466/
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... An iPhone App must be developed ...
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We have to become mobile
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Raiffeisen iPhone App• Online Banking• Finder• News• Consulting, Hotlines• Card Locking - Hotline• ELBA Hotline, Serviceline
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One bad example – only links
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E-Business Strategy
Mobile Web Strategy
• Market requirements• Matching offer for
clients• Relevancy for
company• Integration in strategy
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How?
“It's about the usage, not the units”
Google checked their statistics, because iPhone requests were so much higher than any other mobile device.
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How?
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Internet Report 2010Morgan Stanley
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How?
Technical features of smartphones?
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How?
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Too many options ....
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Native Webapp
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Zu viele Optionen ....
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Hybride App
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Mobile Templates
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Mobile Templates
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Mobile reduced
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Mobile reduced
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Mobile reduced
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Der Umgebung anpassen
= Responsive Design
http://www.flickr.com/photos/29472226@N02/5927996136/
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Mobile Features
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Mobile Features
• Mobile Structure for Mobiles Web• Device-Detection• Geo-Detection• Mobile Usability – use Gestures• CMS-Support for mobile sites important• Testing
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Mobile - Impulse
• User expect Social Features (Web 2.0)• HTML 5 is winning• Cloud Services are used• Locality for mobile is important• Optimize for small bandwidth• IE is not the problem, Safari & Access
NetFront are!• Enterprise Mobility – Intranet mobile too• Do not forget mobile SEO
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Disappointment at the end
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„Because the mobile device is small, the investment in a mobile site is not small! “
Unknown, 2011
http://www.flickr.com/photos/59937401@N07/5929574223/
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Tips for your own, mobile Corporate Website Think about Mobile Strategy (Customer
requirements)
1:1 mobile web version
Optimize startpage & navigation
Use device- und geo-detection
Recognize counts in mobile web too
Contact with Call, Mail and Routing
function
QR-Code in print-version on website
Pick 1 service and optimize for mobile
perfectly
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Thanks!http://m.gentics.com
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References
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Sources, which help through the mobile world
• http://inspirationfeed.com/inspiration/25-examples-of-wireframes-and-mockups-sketches/
• http://googlemobileads.blogspot.com/• http://www.morganstanley.com/institutional/techresearch/
pdfs/Internet_Trends_041210.pdf• http://www.youtube.com/watch?
feature=player_embedded&v=pCDW55gjbPc• http://www.enterprise2punkt0.at/2011/09/mobile-web-zuku
nft-%E2%80%93-und-wie-sieht-meine-mobile-strategie-aus.html