Transcript
Page 1: GenJuice Social Media Guide for Early Stage Entrepreneurs

BRAND

ROCKSTARDOM

HOW YOU CAN GET THERE AS A NOBODY

Page 2: GenJuice Social Media Guide for Early Stage Entrepreneurs

SOCIAL MEDIALESSONS OF THE GENJUICE TOUR

BRAND

ROCKSTARDOM

HOW YOU CAN GET THERE AS A NOBODY

Page 3: GenJuice Social Media Guide for Early Stage Entrepreneurs

BRAND

ROCKSTARDOM

HOW YOU CAN GET THERE AS A NOBODY

SOCIAL MEDIALESSONS OF THE GENJUICE TOUR

& YES WE WERE NOBODIES

Page 4: GenJuice Social Media Guide for Early Stage Entrepreneurs

SO, YOU’RE AN

EARLY STAGE ENTREPRENEURSTRESSING YOURSELF OUT OVER THIS SOCIAL MEDIA STUFF.

RIGHT?

Page 5: GenJuice Social Media Guide for Early Stage Entrepreneurs

NEED ONE OF THESE?

Page 6: GenJuice Social Media Guide for Early Stage Entrepreneurs

SCARY, HUH?

WE UNDERSTAND.YOU JUST WANTPEOPLE TO TALK ABOUT YOUR

COOLPRODUCT.WE’VE BEEN THERE.

Page 7: GenJuice Social Media Guide for Early Stage Entrepreneurs

BUT WELL…YOU’RE A

NOBODY

WE UNDERSTAND.YOU JUST WANTPEOPLE TO TALK ABOUT YOUR

COOLPRODUCT.WE’VE BEEN THERE.

SCARY, HUH?

Page 8: GenJuice Social Media Guide for Early Stage Entrepreneurs

NO WORRIES. LET’S SIT DOWN, KICK OUR FEET UP & CHAT.WHAT ABOUT, YOU ASK?

ABOUT MAKING YOU A

BRAND ROCKSTAR,

OF COURSE.

Page 9: GenJuice Social Media Guide for Early Stage Entrepreneurs

(A)INSIGHT INTO

THE GENJUICE TOUR STORY

(B)VITAL SOCIALMEDIA BESTPRACTICES

(C)OTHER

RESOURCESTO KEEP

LEARNING

(D)A BIG

COOKIEFOR YOUR

TIME!

POP QUIZ!

WHAT SHOULD YOU

EXPECT TODAY?

Page 10: GenJuice Social Media Guide for Early Stage Entrepreneurs

(A)INSIGHT INTO

THE GENJUICE TOUR STORY

(B)VITAL SOCIALMEDIA BESTPRACTICES

(C)OTHER

RESOURCESTO KEEP

LEARNING

(D)A BIG

COOKIEFOR YOUR

TIME!

POP QUIZ!

WHAT SHOULD YOU

EXPECT TODAY?

ANSWER:ALL OF THE ABOVE!(ESPECIALLY D)

Page 11: GenJuice Social Media Guide for Early Stage Entrepreneurs

BUT BEFORE WE GET STARTED,WE’D LIKE TO SHARE SOMETHING.

Page 12: GenJuice Social Media Guide for Early Stage Entrepreneurs

WE ARE

“SOCIAL MEDIA EXPERTS”

NOT

Page 13: GenJuice Social Media Guide for Early Stage Entrepreneurs

WE CAN HELP YOU FIND ONE IF YOU NEED ONE.THERE ARE LITERALLY THOUSANDS GLOBALLY.

Page 14: GenJuice Social Media Guide for Early Stage Entrepreneurs

WE CAN HELP YOU FIND ONE IF YOU NEED ONE.THERE ARE LITERALLY THOUSANDS GLOBALLY.IN FACT, WE’VE POINTED OUT A FEW BELOW.

Page 15: GenJuice Social Media Guide for Early Stage Entrepreneurs

TODAYSOCIAL MEDIAIS ONLY A BABY.

THERE ARE NOEXPERTS.JUST PEOPLEWILLING TOLEARN & EVOLVEALONG WITH IT.

Page 16: GenJuice Social Media Guide for Early Stage Entrepreneurs

WE LIVE SOCIAL MEDIA.WE HOPE YOU WILL, TOO.

PEOPLE WHO CARE

THIS MUCH ABOUT IT

Page 17: GenJuice Social Media Guide for Early Stage Entrepreneurs

OK NOW WE CAN GET STARTED.

Page 18: GenJuice Social Media Guide for Early Stage Entrepreneurs

OURQUICKSTORY

GENJUICESTARTED WITHNOTHING MORE THANA DOMAIN & IDEASIN FEB 2010

WE TOURED THE

COUNTRY WITH A MISSION

TO BUILD BEATLES-LIKE

FANATICISMAROUND OUR

UNKNOWN BRAND.

Page 19: GenJuice Social Media Guide for Early Stage Entrepreneurs

THE TOUR RESULTS

750,000+

300+18,000+ \

FANS/FOLLOWERS

WORD-OF MOUTH

EVANGELISTS

35,000+ INDIVIDUALSTOUCHED

286,000+BLOG IMPRESSIONS

TOTAL VIDEOVIEWS

Page 20: GenJuice Social Media Guide for Early Stage Entrepreneurs

THE TOUR RESULTS

& WE HELPED OUR

TOP SPONSORS

REACH OVER

38,000UNIQUE INDIVIDUALS

EACH

Page 21: GenJuice Social Media Guide for Early Stage Entrepreneurs

THAT’S GREAT. BUT SECONDS AGO I WAS GOING TO BE A ROCKSTAR. WHAT HAPPENED TO THAT?

YAWN!WHERE

ARE THE COOKIES?

Page 22: GenJuice Social Media Guide for Early Stage Entrepreneurs

GOOD POINT. WELL, HERE ARE A FEW THINGS

WE LEARNED WHEN ATTEMPTING

ROCKSTARDOM VIA SOCIAL MEDIA.

Page 23: GenJuice Social Media Guide for Early Stage Entrepreneurs

LESSON #1

TAKE

YOUR

TIME

Page 24: GenJuice Social Media Guide for Early Stage Entrepreneurs

Pepsi

Office Max

Old Spice

Volkswagen

Burger King

Timberland

Ikea

Coca-Cola*

DO ANY OF THESE SOUND

FAMILIAR?

WELL, THEY HAVE

ESTABLISHEDBRANDS!

*WE’D RECOMMENDCHECKING OUT SOME OFTHESE CAMPAIGNS, BTW.

IT TOOK THEMYEARS & MILLIONS

TO GET THERE

Page 25: GenJuice Social Media Guide for Early Stage Entrepreneurs

LET YOUR

CAMPAIGNS

MATUREWE SUGGEST3 TO 6 MONTHSPER CAMPAIGN

BE PATIENT.YOU WON’TSEE RESULTSIMMEDIATELY.

Page 26: GenJuice Social Media Guide for Early Stage Entrepreneurs

LESSON #2

PICK YOUR INSTRUMENTS

Page 27: GenJuice Social Media Guide for Early Stage Entrepreneurs

THERE ARE A LOTOF WAYS TO CONNECT WITHYOUR AUDIENCE VIA SOCIAL MEDIA.

PICK ONE OR TWO& FOCUS ON THEM.

(PSST! FACEBOOK & TWITTERARE REQUIREMENTS. THINK OFCREATIVE ONES.)

Page 28: GenJuice Social Media Guide for Early Stage Entrepreneurs

LESSON #3

SET A FAN GOAL

Page 29: GenJuice Social Media Guide for Early Stage Entrepreneurs

ROCKSTARSDON’T LET OTHERSDETERMINE THEIRSUCCESS.

PICK

METRICSTHAT MATTER TO YOU &FOCUS ON THOSE

Page 30: GenJuice Social Media Guide for Early Stage Entrepreneurs

ROCKSTARSDON’T LET OTHERSDETERMINE THEIRSUCCESS.

PICK

METRICSTHAT MATTER TO YOU &FOCUS ON THOSE

IT COULD BE:# OF FACEBOOK FANS?# OF VIDEO VIEWS?# OF SOCK SUBMISSIONS?WHATEVER WORKS. JUST PICK ONE.

Page 31: GenJuice Social Media Guide for Early Stage Entrepreneurs

LESSON #4

BUILD AN

ENTOURAGE

Page 32: GenJuice Social Media Guide for Early Stage Entrepreneurs

WHEN YOU ARE FIRST GETTING STARTEDTHERE’S NO NEED TODO IT ALONE.

YOU’RE TOO SMARTFOR THAT!

DON’T BE THIS GUY!

Page 33: GenJuice Social Media Guide for Early Stage Entrepreneurs

WITH ESTABLISHED NAMESIN YOUR INDUSTRY!

FINDPARTNERS WITH

COMPLEMENTARY

PRODUCTS & SERVICES

Page 34: GenJuice Social Media Guide for Early Stage Entrepreneurs

LESSON #5

GET

OFF

LINE!

Page 35: GenJuice Social Media Guide for Early Stage Entrepreneurs

SOCIAL MEDIA IS PERFECT FOR GROWING A FANBASE,BUT YOU HAVE TO MEET YOUR FANS PERSONALLY FIRST.

Page 36: GenJuice Social Media Guide for Early Stage Entrepreneurs

FINDWAYS TO GET IN THEIR FACES.

Page 37: GenJuice Social Media Guide for Early Stage Entrepreneurs

LET’S GO BACK TO COOKIESBEFORE OUR LAST LESSON...

Page 38: GenJuice Social Media Guide for Early Stage Entrepreneurs

LET’SSAY THIS BIG COOKIE

REPRESENTS ALLSOCIAL MEDIA

& ALL INDUSTRIESUSING IT.

Page 39: GenJuice Social Media Guide for Early Stage Entrepreneurs

THENTHE ABOVE IS YOUR INDUSTRY &

WHERE YOU SHOULD FOCUS.

LEFT YOU THEBIG CHOCOLATE CHIP! :)

Page 40: GenJuice Social Media Guide for Early Stage Entrepreneurs

WITHIN YOUR INDUSTRY

COOKIE SEGMENT, LIVES:

YOUR FANS

YOUR COMPETITORS

YOUR PARTNERS

YOU

Page 41: GenJuice Social Media Guide for Early Stage Entrepreneurs

SO WHAT’S OUR LAST LESSON?

Page 42: GenJuice Social Media Guide for Early Stage Entrepreneurs

LESSON #7

LEARN

Page 43: GenJuice Social Media Guide for Early Stage Entrepreneurs

LEARNEVERYTHING ABOUT YOUR PIECE OF THE COOKIE.

KNOWTHE TRENDSTHE INFLUENCERSTHE NETWORKSTHE FANS

(JUST IN CASE

YOU WERE WONDERING

COOKIES & ROCKSTARS

GO WELL TOGETHER.

WE TRIED IT!)

Page 44: GenJuice Social Media Guide for Early Stage Entrepreneurs

AND THERE YOU HAVE IT…

BRAND

ROCKSTARDOM

Page 45: GenJuice Social Media Guide for Early Stage Entrepreneurs

THE PATH TO BRAND ROCKSTARDOM:

#1 TAKE YOUR TIME

#2 PICK YOUR INSTRUMENTS

#3 SET A FAN GOAL

#4 BUILD AN ENTOURAGE

#5 GET OFFLINE

#6 LEARN

FOR PRINTING PURPOSES

Page 46: GenJuice Social Media Guide for Early Stage Entrepreneurs

DO WE PRACTICE WHAT WE PREACH?

#1 GAVE OURSELVES 3 MOS.

#2 FOCUSED ON VIDEO (YOUTUBE & JUSTIN.TV)

#3 SET & BEAT OUR VIDEO VIEW GOALS

#4 PARTNERED WITH BLOGGERS

#5 HELD 13 OFFLINE EVENTS NATIONALLY

#6 WE’RE ALWAYS LEARNING!

FOR PRINTING PURPOSES

CAN YOU DO THIS TOO?ABSO-FRICKIN-LUTELY!

Page 47: GenJuice Social Media Guide for Early Stage Entrepreneurs

WHOA... YOU’RE STILL HERE.LIKING THIS, EH?

Page 48: GenJuice Social Media Guide for Early Stage Entrepreneurs

WELL, MAKE SURE TO SHARE THIS WITH

STRESSED OUT BUSINESS OWNERSSTRUGGLING WITH SOCIAL MEDIATWO

Page 49: GenJuice Social Media Guide for Early Stage Entrepreneurs

HOT & READYWE WILL HAVE ANOTHER

ENTREPRENEURIAL GUIDE

NEXT MONTH

Page 50: GenJuice Social Media Guide for Early Stage Entrepreneurs

FROM THE MIND OFARIELLE PATRICE ASCOTT

CEO/HEAD INTERN OF GENJUICE

MADE FOR THE HIP, YOUNG & EMERGING INFLUENCERS UNDER 30.ARE YOU ONE? JOIN US 10/10/10.

[email protected]

HTTP://GENJUICE.COM

Page 51: GenJuice Social Media Guide for Early Stage Entrepreneurs

! http://www.flickr.com/photos/pro

gramwitch/1483871472/

! http://www.flickr.com/photos/83

63028@N08/3330765877

! http://www.flickr.com/photos/mo

tumboe/3293600150

! http://www.flickr.com/photos/str

iatic/729822/

! http://www.flickr.com/photos/sre

ejithk2000/2385193167/

! http://www.flickr.com/photos/gre

ggoconnell/201374093/

! http://www.flickr.com/photos/ma

yeve/2312167749/

! http://www.flickr.com/photos/stu

ckincustoms/2049233526/

! http://www.flickr.com/photos/em

ayoh/2442998312/

! http://www.flickr.com/photos/mr

-push/3215754253/

! http://www.flickr.com/photos/d_

oracle/350780566/

! http://www.flickr.com/photos/eq

qman/36701411/

! http://www.flickr.com/photos/lr

argerich/3029485203/

! http://www.flickr.com/photos/su

zymushu/3381822820/

! http://www.flickr.com/photos/art

work_rebel/2289816778

! http://www.flickr.com/photos/ga

jbireland/2499448599/

! http://www.flickr.com/photos/pu

rplemattfish/3918004964/

! http://www.flickr.com/photos/ad

writer/4552846202/

! http://www.flickr.com/photos/ex

pressmonorail/3434667562/

! http://www.flickr.com/photos/str

iatic/729822/

! http://www.flickr.com/photos/s4

xton/2198176403/

! http://nicanrobinsonphotography

.com/

(LOOK AT THE CREDITS)

Page 52: GenJuice Social Media Guide for Early Stage Entrepreneurs

NEED HELP PUTTING TOGETHER CAMPAIGNS?WHY NOT EMAIL ARIELLE? HERE YA GO:

MADE FOR THE HIP, YOUNG & EMERGING INFLUENCERS UNDER 30.ARE YOU ONE? JOIN US 10/10/10.

[email protected]

HTTP://GENJUICE.COM

(NOW BACK TO US)


Recommended