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1. Synchronize efforts across Marketing, IT, and the Business

2. Objective, unbiased, independent advisor on all marketing technology investments and strategic decisions

3. Most cost-effective way of exploring new marketing ideas and concepts

4. Track, review, provide feedback, and validate digital agency/consulting recommendations and proposals

5. Provide strategic insights across digital marketing landscape

6. Continually update your cross-industry digital IQ for outside the box thinking and career progression

CRITICAL GARTNER VALUE PROPOSITIONS