‘SUNSILK GANG OF GIRLS’: HINDUSTAN UNILIVER
LIMITED’S
SUBMITTED TO:Mr. ANOOP R OHRI
SUBMITTED BY:Mohit KumarTarun kumarRajat kumarGaurav Chhabra
INTRODUCTION TO THE SUNSILK GANG
• LAUNCHED ON JULY 17, 2006
• SOCIAL NETWORKING SITE
• INDIAS LARGEST CONSUMER PACKAGED
GOODS
• MEANT EXCLUSIVELY FOR GIRLS
• CONNECT BETWEEN THE CONSUMER AND
THE BRAND
BACKGROUND
• ANGLO-DUTCH COMPANY FORMED IN 1930
• HVMC FORMED IN 1931
• LARGEST AD SPENDERS IN THE
TRADITIONAL & NON-CONVENTIONAL MEDIA
• 2007 ,THE COMPANY RENAMED ITSELF ‘HUL’
SUNSILK-THE ‘HAIR EXPERT’
• COSMETIC BEAUTY SHAMPOO
• FIRST SHAMPOO BRAND TO LAUNCH TWO IN ONE
SHAMPOO
• IN 2003 SUNSILK BRAND WAS RE-LAUNCHED AS
SUNSILK NATURALS
• IN 2007 IT WAS REINFORCED THROUGH
CELEBRITY ENDORSEMENTS
‘ONLINE ALL GIRL COMMUNITY’
• HUL LAUNCHED sunsilkgangofgirls.com
• SOCIAL NETWORKING SPACE FOR GIRLS
• BUILT ON THE CONCEPT OF GIRL BONDING
• REVEALES PERSONAL INFORMATION & COULD BE
BLOCKED
• CLAIMED TO HAVE CONTENT FILTERS & OTHER
SECURITY FEATURES
• CENTERPIECE OF GOG WAS MAKEOVER MACHINE
‘MEDIA BLITZ’
• BROADCAST
• ONLINE
• OUTDOOR MEDIA
GOG-IN SYNC WITH CB
• BUILDING ONLINE COMMUNITY
• WOMEN FELT PRESENCE ON INTERNET
• INTERACTIVE COMMUNICATION & CONNECT
WITH TG ON PERSONAL LEVEL
• SHIFT FROM INDIVIDUAL INTEREST TO
COMMON INTEREST
ITS IN HIGHLIGHTS B’COZ….
• RICH & INFORMATIVE CONTENT
• SPIRIT OF GANGING
• INTERACTIVE TOOLS & APPLICATIONS
• SPACE TO INTERACT WITH OTHER USERS
• PLATFORM FOR SELF-EXPRESSION
STRATEGIC INSIGHTS
• SPACE OF FASHION & STYLE
• OPERATED ON FUNDAMENTAL PRINCIPLES
WITH UNDERSTANDING OF TG
• EXCLUSIVE ONLINE COMMUNITY FOR SUCH
LIKE MINDED GIRLS
• KEEPS UP WITH LATEST FASHION & TREND
• EVOLVED IN ITS LOOK ,TONE & CORE
• CONTENT
RESULTS
• Total Registration – 7,16,621
• Average Monthly Page Views – 30,00,000
• Average Monthly Hits – 1,20,00,000
• Average Monthly Unique Visitors – 97,086
• Total Number of Gangs – 42,586
• Average Visit Length – 11.06 minutes
Thank
You