Transcript
Page 1: Gallery of Great LinkedIn Sponsored Updates
Page 2: Gallery of Great LinkedIn Sponsored Updates

INCLUDE IMAGES &RICH MEDIA TO STAND OUT

Sponsored Updates Best Practices:

Page 3: Gallery of Great LinkedIn Sponsored Updates

Targeted to marketing professionals

Adobe included a compelling image to reinforce a

point

Page 4: Gallery of Great LinkedIn Sponsored Updates

Samsung included a video that expressed product benefits

Targeted to professionals globally

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Targeted to professionals in the banking and investment industry

BlackRock added a video tackling a tough issue

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Mercedes-Benz embedded a video showcasing a new product

Targeted to professionals in the United States

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Nissan attached a compelling image to showwhat inspires their products

Targeted to professionals globally

Page 8: Gallery of Great LinkedIn Sponsored Updates

WRITE A COMPELLINGINTRODUCTION & HEADLINE

Sponsored Updates Best Practices:

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Targeted to senior leadership at very large companies

INSEAD asked a thought-provoking question about

a hot topic

Page 10: Gallery of Great LinkedIn Sponsored Updates

Telstra asked about common business behavior to introduce product tips

Targeted to professionals in Australia

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POST TOPICS THATAPPEAL TO THE NEEDSOF THE AUDIENCE

Sponsored Updates Best Practices:

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Targeted to IT professionals

Dell wrote tips to help IT professionals better secure

their data

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Targeted to professionals in the insurance industry

AIG shared a timely whitepaper with insurance professionals

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Targeted to IT, engineering, operations and marketing

professionals at very large companies

AT&T shared industry insights to help enterprisecompanies with tablet strategy

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Targeted to IT and consulting directors and above

Hortonworks illuminated a technical topic for atechnical audience

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SHARE THOUGHT LEADERSHIP & ADVICE

Sponsored Updates Best Practices:

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Targeted to senior level professionals

Citi asked senior professionals to share advice

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IBM offered guidance to enable innovation

Targeted to IT professionals

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Intuit career advice for entrepreneurs

Targeted to professionals at small companies

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HubSpot shared practical tips on creating infographics

Targeted to professionals in sales and marketingat small to mid sized companies

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The Content Marketing Institute offered guidance on

successful content marketing

Targeted to management in marketing and media

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Domo promoted product benefits that make COO’s

jobs easier

Targeted to senior leadership in operations

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Xerox shared advice on enabling risk-taking

Targeted to individual contributors

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SHARE THOUGHT LEADERSHIP ON FUTURE TRENDS

Sponsored Updates Best Practices:

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Lenovo linked to a survey on the future of device interaction

Targeted to professionals in Asia-Pacific

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Microsoft shared a provocative prediction from an expert

Targeted to senior level professionalsin the United States

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Shell featured an interactive map on the futureof energy

Targeted to government, media, and education professionals in the Middle East


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