Transcript
Page 1: Gabe Zichermann - The Gamification Revolution: How to Use Engagement as a Winning Strategy From Top to Bottom

@gzicherm

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1974

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existential crisis

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existential crisis

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gamification.co

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GSummit.com

San Francisco, April 16-18

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existential crisis

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GAMES ARE WIRED TO PRODUCE PLEASURE

THE MOTIVATION TO PERSEVERE (IN GAMES) IS THE BRAIN SEEKING ANOTHER SURGE OF DOPAMINE -- THE FUEL OF INTRINSIC REINFORCEMENT.

Judy Willis MD

CC FLICKR.COM/SCOTTFIDD

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dual n-back

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cc flickr mache

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existential crisis

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cc flickr cybrarian

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fluid intelligence

(gF)

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robert fogel: technophysio evolution

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cc flickr umpcportal

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gamification

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feedback friends fun

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revenue != engagement

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learn/engage: Domino's

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gamrev.com

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CC FLICKR.COM/CHIPGRIFFIN

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gabe zichermann

gamrev.com

gsummit.com @gzicherm