Future of Innova-on and Intellectual Property
28 November 2013 | Tim Jones
Innova-on and Intellectual Property Innova6on is increasingly moving beyond the established arenas of
product and technology development where IP has tradi6onally had a major role to play -‐ we need to understand poten6al future impact.
Looking Forwards Organisa6ons increasingly want to iden6fy and understand both the an6cipated and unexpected changes from within and outside their
sector so that they can be beHer prepared for the future
Looking Back Ten years ago some saw the emerging shiIs that might have impact to include the resurgence of patent pools, IP development companies and new financial strategies such as Asset Backed Securi6za6on
Companies of Note Over the past decade many have been surprised by shiIs such as
the success of ARM’s licensing business model and the ways in which Amazon and Google have built and exploited their IP porUolios
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# US Patents Granted (USPTO)
Future Agenda The Future Agenda is the world’s largest open foresight programme that engages expert input from over 1500 organisa6ons to beHer understand the next decade
1. Differen6ated Knowledge 2. The End of IP 3. Failed Drugs 4. Business Model Open Innova6on 5. Corporate LEGO 6. Projects Worth Working For 7. Big Collabora6on
We see seven issues that may have significant future impact
Differen-ated Knowledge As informa6on is shared globally and insight is commodi6zed,
the best returns go to those who can produce non-‐standard, differen6ated knowledge.
The End of IP Following change in the music industry, technologies such as 3D prin6ng are decoupling the produc6on of content from
the original creator and, in doing so, IP is becoming irrelevant.
Failed Drugs With pressure on ‘big pharma’ to deliver more effec6ve R&D, the IP associated with drugs that fail in clinical trials is being more openly shared for others to find beneficial applica6ons.
Business Model Open Innova-on Increasing sector-‐to-‐sector transfer of know-‐how independent
of IP enables successful approaches to be adopted and adapted without value transfer between par6es.
Corporate LEGO With more free agents and outsourcing, more func6ons
within organiza6ons are interchangeable and easily rebuilt around new value-‐crea6ng units.
Projects Worth Working For In a world where innova6on talent is global, fluid and aHracted by
the challenge or reputa6on more than the paycheck, the winners will be the organiza6ons that provide the most interes6ng projects.
Big Collabora-on Addressing future major challenges relies on deeper and wider collabora6on between organiza6ons with no lead
company and IP value crea6on replaced by new recogni6on.
More Informa-on For more details on these thoughts please see the futureagenda
website and the second chapter in “Intellectual Property Valua6on and Innova6on” recently published by Routledge.
Intellectual Property Valua-on and Innova-on Edited by Ruth Taplin Hardcover: 208 pages Publisher: Routledge (21 Oct 2013) ISBN-‐10: 0415532159 ISBN-‐13: 978-‐0415532150 hHp://www.amazon.co.uk/dp/0415532159
Future Agenda 84 Brook Street London W1K 5EH +44 203 0088 141 futureagenda.org [email protected]
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