The Future of Guerrilla MarketingIn a Digital World

Presentation by Priscilla Dominguez

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Unconventional Marketing Strategy

High Energy and Imagination

Taking the Consumer By Surprise

Social Buzz

Indelible Impression

Creative Guerrilla Marketing, 20142

The Curious Case of McDonald’s

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Why? !

Creative Interactive Shocking Innovative

Simple

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OreosThe Daily Twist

https://www.youtube.com/watch?v=ZDSc0V3AEnk \

9(AdWeek, 2013)

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Different Captivated people’s attention

Nostalgic Online

Cultural Associations Awards

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The Explosion of Digital

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http://takethethrone.com

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Luna Corona

http://www.youtube.com/watch?v=bJsEum_nfLI (PSFK, 2013)

How can they be fused together for Truth?

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Let’s take a look back !

http://www.creativeguerrillamarketing.com/guerrilla-marketing/top-40-creative-ads-made-to-stop-you-smoking/

!

http://bestdesignoptions.com/?p=13522

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https://www.youtube.com/watch?v=jcyBkylYnqU

What’s missing?

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Guerrilla + Digital = New Creative

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Thank you!

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Questions?

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