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Functional Partnering: Ethics and the
Learning Organization
Presentation at the SCCE Compliance & Ethics Institute
September 13, 2011
Ruth SavolaineStefani Dawkins
Manager,
Enterprise ComplianceMarketing Comms Manager,
Ethics
Introductions …
Add
photo
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Understand the CultureBefore We Can Influence It
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Founded: In 1984 by a group of
computer scientists
from Stanford
University
IPO: Cisco went public on
Feb. 16, 1990
HQ: San Jose, California,
USA
Cisco Confidential 6© 2010 Cisco and/or its affiliates. All rights reserved.
• IT employees are generally younger (varying
by region of the world)
• Highly virtual – 85% of Cisco employees
regularly work from home or on the road
Cisco Workforce
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• Work with leaders
• Identify and understand company values
• Partner with Communications, Branding and Strategy
• Be proactive with acquired employees, as they come from another
culture
Ethics Influencing theCulture at Cisco
AcquisitionAcquisition
SummarySummary1993 1997 1999(cont)
2000(cont) 2001 2004
2005(cont) 2007 2009
2010
2011
2008
2005
2005
2002
20032000
1998
1999
1996
1995
1994
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Values-Based Ethics
Governance Structure Senior Executives
Governance, Risks
and
Controls
Cross-Functional
Teams
Audit
Investigations
Data Forensics
Finance -
Securities
Public Sector/
Govt
Anti-Corruption
(FCPA)
Employment
Law/Privacy
Board of Directors - Audit Committee
LegalHR
Compliance
Ethics &
Corp Policy
Policy Steering
Committee
August 2011
Finance Operations
Compliance
Training
Enterprise Risk
Management
Corp Compliance
Working Group
Learning &
Development
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.
Code of Code of
Business Business
ConductConduct
Training and Training and
AwarenessAwarenessStandardsStandards
ReportingReporting
InvestigationsInvestigationsMonitoringMonitoring
Ethics Office ResponsibilitiesPositively influencing Cisco’s ethical culture
60.37%
9.16%
8.44%
0.14%
2.43%
14.74%
3.86%
0.43%
0.29%0.14%
Ethics Feedback by Reporting Channel
E-mail: Ethics@Cisco
Webform
E-mail: Direct
Other
E-mail: COBC@Cisco
EthicsLine
CITE
Direct Call
E-mail: apac-japan-ethics
In-person
82%
18%
Anonymous?
No
Yes
How Cisco Employees Prefer to Communicate
Email: 71.53%
Other Online: 13.02%
Phone: 15.17%
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Code of Business Conduct
Cisco Confidential 14© 2010 Cisco and/or its affiliates. All rights reserved.
Evolve with the Company and Employees
From a lengthy legalistic document … to a designed, printed booklet … to a web-based
pdf with embedded links, available in multiple languages
2007-2008 (booklet)Pre-2007 2009-present (online only)
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Cisco “DNA”
Values/Integrity
4 Core Ethics Areas
Foundational
Code of Business Conduct
• I am ethical
• I know the Code
• I share my concerns
• I respect others
• I use resources responsibly
• I avoid conflicts of interest
• I understand polices related to
gifts, hospitality and
entertainment
• I protect what is ours
• I follow the law
• I am accurate and ethical with
our finances
Ten “I” Statements
Uses Common Language
Cisco Confidential 16© 2010 Cisco and/or its affiliates. All rights reserved.
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Cisco Confidential 17© 2010 Cisco and/or its affiliates. All rights reserved.
Telling the Story (situational examples/FAQs)
Communications
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Three Websites
Cisco Confidential 20© 2010 Cisco and/or its affiliates. All rights reserved.
Messages from Leaders
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Leverage Existing Resources
Two-Way Dialogue – Ethics Discussion Forum
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Ethics Training(interactive and video)
Start Early with New Hires
• Ethics and Compliance Training are embedded in the
New Hire process/website
• “Week 2” – Five days after joining Cisco, they receive
an email from [email protected] to complete the Code
of Business Conduct mandatory certification within
10 business days
• Example – The “Ethics for New Hires” training
module is available as a video, slides with audio, or
text and graphics (30 minutes)
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Interactive Tools
Video Training for Managers
• Introduction Video
• Episode 1—I Protect What is Ours
• Episode 2—I Understand Polices Related to Gifts and Entertainment
• Episode 3—I Never Compromise of Issues of Integrity
• Episode 4—I provide Safeguards for Employees’ Personal Information
• Episode 5—I Avoid Conflicts of Interest
• Episode 6—I Protect Third-Party Proprietary Information
“Ethical Mindset” videos – For managers who
are new to supervising people
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2727
Two brief educational video:
• One has a straightforward ethics situation and the other a more complex situation
• Key teaching messages:
1. The COBC is a robust resource (inclds. Ethics Decision Tree); It’s easy to use
2. Cisco provides several ways to get ethics assistance
• Humorous approach – “80s Ethics Flashback”
• Diversity – Automatic translation of subtitles for 9 most frequently used languages
2011 Code of Business Conduct Training
Episode 1 “Family Ties” (I am ethical) Episode 2 “Risky Business” (I know the Code)
New COBC Videos
(Use of Humor) Please rate the value of the mix of humor and serious content in these ethics training videos
User Response # of EEs % Extremely Valuable 9,330 14.61%Valuable 30,084 47.10%Somewhat Valuable 16,702 26.15%Not Valuable at All 2,973 4.65%Couldn't play/Didn't view the videos 1,907 2.99%No Answer 2,871 4.50%
(Teaching Messages) I feel that the "80s Ethics Flashback" videos enhanced my understanding of what resources are available in the COBC and ways to get help with ethics questions or concerns.
User Response # of EEs %
Yes 38,848 60.83%
Somewhat 16,754 26.23%
No 3,585 5.61%
Couldn't play the video/Didn't view the videos 1,971 3.09%
No Answer 2,709 4.24%
COBC Video Survey Questions (As of June 13, 2011)
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Feedback on New COBC Video-Based Training
• “Was better (less dry) this year”
• “Not boring, informative, easy to watch.”
• “Ethics Decision Tree helps me very well”
• “More Duran Duran!”
• “The two stories are very useful”
• “Videos made the experience better this year”
• “Clear message from the video”
• “Would like to see more ethical dilemma videos that are specific to my
sales role”
• “Can’t wait for next year’s COBC video”
Ethics Connect
Functionality
Compliance / Disclosure Dashboard
Hierarchical Reporting
Customizable Emails
Campaign Management
Ethics Connect
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3131
In 2011, an additional 6,100+ employees were added to the COBC certification campaign
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COBC 2009
COBC 2010
COBC 2011
Partners in Compliance
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HR Enterprise Compliance Training
Evolution of the Learning Function
All of the functional Cisco Learning and Development groups were
consolidated as one global team to increase our ability to
effectively and efficiently educate and engage our human
capital—the Cisco community
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Centralizing Compliance Training
Supporting Compliance Training Globally
Drive completions of compliance training
Catalyst• Create and deploy training
• Initiate and manage change
• Innovate
• Drive completions
• Enable training efforts
Consultant• Strategic Business Partners
• Proactive Compliance
knowledge brokers
• Create Communications plans
• Integrate Compliance content
• Reduce redundancy
L&D Team Support
Ensure that compliance training is in global curricula and communications
Champion the functional conversations on compliance training
Watchdog• Watch and warn on risks
• Monitor requirements
• Monitor training progress
• Quick response for audits
and investigations
The Result: Reduced program cycle time and expense over 50%;
Broader awareness of compliance training; Highly satisfied Cisco
business partners
L&D Enterprise Compliance Team’s Service Role
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Compliance Connect Tool
• Empowers managers and training program owners with instant visibility to the
training status of their business partner or organization
• It’s easier to get completions information, reports and send escalation notices
• Extensible and scalable for use by the Compliance, Risk and Training Communities
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 38
Easy access to
compliance training
information, tools and
metrics and service for
the Cisco community
Collaborative
workspace for the
L&D Compliance
team and Business
partners
L&D Compliance Wiki
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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 39
Compliance training is front and center when learners seek development opportunities
Learning & Development Community
The Road Ahead
• Online Disclosure Tools
• More Video & Online Interactive
• Policy Education
• Scrubbed Ethics Cases
• Strengthen Discussion Forum
• Role-based Training
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4141
Feedback Survey – Ethics Program Improvements(Data as of June 13, 2011)
What educational resources are/would be helpful to you in understanding how to perform your work in an ethical manner and in accordance with the Code of Business Conduct and Cisco policy?
(Check all that apply)
User Response # of EEs %
Annual ethics training courses 19,805 29.93%
Publishing actual ethics cases 9,285 13.97%
News stories on the CEC 5,263 7.92%
Training courses on specific topics 5,570 8.38%
CEC Forums 5,357 8.07%
IWE Communities 3,400 5.12%
Communication from your management 2,547 3.84%
Other 482 0.73%
No Answer 12,158 19.04%
New Ethics Training – COI & Sales
Conflict of Interest (COI) Examples:
• Serving on an external board
• Providing technical advice outside Cisco
• Additional work outside Cisco (that is similar
to work done within Cisco)
• Making investments
• Developing products
• Mixing work with family or friends
• Exchanging gifts, entertainment or hospitality
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Policy Program
• Policy Repository (ISO)
• Policy Steering Committee
• “Policy Central” website for
employees & managers
• Launch campaign with a
humorous video
Policy Program
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• Public Availability: A
• Tone From The Top: A+
• Readability and Tone: A
• Non-Retaliation & Reporting: A
• Values and Commitment: A
• Risk Topics: A
• Comprehension Aids: A+
• Presentation and Style: A+
Best Overall
Governance,
Compliance &
Ethics Pgm.
(Large Cap)
2008, 2009 and 2010
2008, 2009, 2010, 2011
Gold Medal (Internal Use)
2011 New York Festivals
International TV & Film
Awards® (announced April 12)
for the training video series for
managers:
“Ethical Mindset”2009 and 2010
Code Overall Grade: A
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