Full Stack Cognitive UXDProfessor Karen Cham FRSA
Professor of Digital Transformation DesignAcademic Lead Connected Futures
(Digital Health, Immersive Media, Digital Economy & Smart Cities)
University of Brighton
Cambridge Analytica Scandal
“Data drives all we do. Cambridge Analytica uses data to change audience behavior. Visit our Commercial or Political divisions to see how we can help you”
Cambridge Analytica acquired data from an external researcher
who had told Facebook he was collecting it for academic purposes
Brexit Campaign Ads
The Medium, the Message & the User Experience
The Medium, The Message and The User Experience
Collective Agency in Digital Spaces and Embodied Social Change
Karen Cham, (2014)
لربيع العربيا
‘Arab Spring’ was a series of anti-government
protests, uprisings, and armed rebellions that spread
across the Middle East in late 2010, beginning with
protests in Tunisia (Noueihed, 2011; Maleki, 2011).
The Medium & The Message
Ads/Propaganda/Fake News
Post Humanism (Hayles, 1999)
downloading human consciousness into a computer
How We Became Posthuman: Virtual Bodies in Cybernetics, Literature and Informatics, (Chicago: The University of Chicago Press, 1999)
Social Media (open) or Enterprise (closed) systems
Sentiment Analysis
Data Exo-Skeleton (2011)
2011 Cham, K.L., ‘Architecture of the Image’, Electronic Visualisation in the Arts, EVA
Conferences International, British Computer Society, London http://ewic.bcs.org/content/ConWebDoc/40614
Personalisation - Data Driven Nudge
Conversion Rate Optimisation
Behavioural Analytics
The Singularity
‘a point at which a function takes on an infinite value’
Most easily achieved in immersive technologies or any closed system
Measuring Pre-Cognitive Responses
Exponential NeuroGaming Singularity (2010)
Investigating how psychological, perceptual, semantic and aesthetic cues might improve the UX in thought based gameplay
significant optical illusions, such as those involving perspective, lead to an exponential gain in the transparency of interaction
a feedback loop between stimulus and response
Branded Nudge of Physical Addiction (2012)
Mental Health Self Monitoring App
Mental Health Nudge Architecture (2013)
Big Data Singularity Engineering An Economy (2013)
NeuroPlastic Transformation MOOC (2014)
5G Cognitive Singularity (2018)
Internet/Cloud/Servers
Core Network/Routers/regional
Access Edge Nodes (neighbourhood)
Gateway CPE
(building street)
Endpoint / Things
INTERFACE
USER
Putting The User in the FOG
Are you 5G Ready ?
Home
Commuting
Office
Daily Activities
Environments Explicit Act
ImplicitInformation
Inference Engine
Realtime Analytics and Data Driven Cognitive UX to
Manage Behaviours
• Engagement• Nudge• Persuasion• Coercion• Addiction
Rhizometrics TM
Designing Digital First Behaviour Change: Full Stack Cognitive UXD Process with Professor Karen Cham
INCLUDES A TICKET TO BAD CONFERENCE 2019 ON THE 20TH OF JUNE (THE DAY BEFORE) WWW.THEBADCONFERENCE.CO.UK
Learn on the job in collaborative teams and get hands-on experience of unique cognitive UX design methods, the workshop will take place the day after the BAD conference a short tube journey away at WeWork Devonshire Square. The ticket price includes Breakfast and Lunch, soft drinks, fresh tea/coffee and biscuits throughout the day.
• Problem Definition (Design Thinking)
• Competitor Review
• Designing a Blue Ocean Strategy
• User Research, User Profiles, User Stories & User Journeys
• User Centred Architecture
• Defining & Integrating Cognitive Leverage
• Defining a Vertical Slice build
• Testing & Iterating Cognitive Leverage: integrating Biometric User Testing
• Dev Ops – going live with an intelligent co-evolving system
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