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FujitsuTechnology andService Vision
2016
Human Centric Innovation
Driving Digital Transformation
Ian Farnell
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What is the most critical mission of technology?
We think it is empowering people to work more creatively and live fuller lives.
Our “Human Centric” vision is about putting people at the center of everything.
Together, we want to shape a different future.
Our thought for the future
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What is the Fujitsu Technology and Service Vision?
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Fujitsu’s vision, value proposition, and enabling technologies & services
Provides business and public sector leaders insights on how ICT will contribute to creating a different future
Underpins Fujitsu’s entire operations
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Our journey
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Digital Ecosystem
Hyperconnected World
Human Centric Innovation
Driving Digital TransformationNew Industrial Revolution
Human Centric Innovation in Action |
Human Centric Innovation |
Fujitsu Technology and Service Vision launched
2016
2015
2014
2013
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The Business Agenda
The IoT and AI A New Industrial Revolution
Digital Transformation
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Digitalization is intensifying
Business leaders are increasingly aware of the huge opportunity and threats of digital
Private Sector
What % of your revenue is digital?
Public Sector
What % of your processes is digital?
CIO survey (n=609) CEO survey (n=400)
16%
25%
37%
22%
31%
41%
In 2 years In 5 yearsNow
42%
60%
77%
Now In 2 years In 5 years
CIO survey (n=344)
Gartner Symposium ITxpo 2015 “The 2016 CIO Agenda Building the Digital Platform” Dave Aron, 28th October 2015
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Many CIOs are leading digital transformation and innovation
39%
34%
22%
19%
18%
13%
9%
7%
30%
2%
2%
Digital Transformation (CDO)
Innovation
Enterprise Change
Shared Services
E-Commerce
Business Strategy
Risk (CRO)
COO
HR
CFO
None
CIO Leadership Roles
2016, n=952 (Global)
Gartner Symposium ITxpo 2015 “The 2016 CIO Agenda Building the Digital Platform” Dave Aron, 28th October 2015
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How to choose your future?
Overwhelming
Technology is connected but not
human centric
Empowering
Technology is connected andhuman centric
Undeveloped
Technology is notconnected nor is human centric
Uneven
Technology is human centric
but not connected
A future where digitaltechnology is…
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Digital Transformation
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Digital transformation
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Powerful results come from bringing digital technology into the heart of business and society
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Innovative payment
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Sberbank
Schools in Moscow introduced cashless and contactless payment for food in the cafeteria, using Fujitsu Palm Secure biometrics
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The number of users or devices
AI and Robotics4th Wave
Internet of Things3rd Wave
50B+ In 2020
Mobile Internet2nd Wave
10B In 2010
Internet1st Wave
1B In 2000
Waves of digital technology
Digital technology
A set of connected technologies such as cloud, mobile, IoT, Analytics, AI, robotics, and supporting security technologies
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Actuate
Data
Algorithms,Al technology
• Learning, Insights
• Decision support
The Internetof Things (IoT)
• Connect physical world
• Sensing
Change our view of technology
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The IoT digitalizes physical objects, enabling the collection of digital data
The analysis of this data produces useful insights, enabling better control
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Changing our view of technology
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EfficiencyCost reduction
Traditional IT
Digital Technology
Revenue and profitCustomer satisfaction
Digital technologies can impact the top line of a business
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The challenges of digital
Organizations are facing difficult challenges in shifting to digital
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Leadership & Talent Security Complexity Adoption
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Gartner Symposium ITxpo 2015 “The 2016 CIO Agenda Building the Digital Platform” Dave Aron,28th October 2015
Talent issues are the biggest barrier toCIO success
1. Skills 22%
2. Money 15%
3. Culture 12%
4. Alignment 11%
5. Technology 9%
6. Change 8%
7. Relationships 8%
n=555 Global
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Key to solve the challenges
CreateNew Culture
• Support workstyle withdigital technology
• Design approach• Co-creation,
Open innovationDevelop
Resilience
• Autonomous organization
• Security
Build Trust
• Common good ofsociety
Organizations need to work on creating new culture, developing resilience, and building trust
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A new Industrial Revolution
Industrial Revolution
New Industrial Revolution
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Value is exploited through the management of assets
Key value drivers are creativity, intelligence and connectedness
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Our approach
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People Information Infrastructure (Things)
Bring together 3 dimensions to create innovation
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Human CentricInnovation
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HumanEmpowerment
ConnectedInfrastructure
Sensors
Smart Home
Smart Cars
Smart Factory
Smart Agriculture
Smart Healthcare
Smart City
Robots
Better Experience
Quality of Life
Creative work
Decision support
Acquiring knowledge and skill
Information frompeople and things
Business and social information
Information Analysis
Algorithms and AI
Security and Privacy
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CreativeIntelligence
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Making the Change
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Outcomes of digital transformation
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• From goods-selling to service-provision
• Fast value realization to meet individual customer’s need (Mass customization)
Business modeltransformation
• Better understanding of individual customers
• Maximizing Customer Experience
CustomerIntimacy
• Empowerment of employees
• Autonomous operation OperationalExcellence
• Intelligence in product and service
• Co-creation of innovative value
ProductLeadership
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Digital transformation at 3 levels
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Apply digital to a function or a product and service
Digital Project Apply digital to the heart of
business
Digital Business Co-create greater value with partners
Digital Arenas
Idea
Evaluation
Trial
PrototypeDigital Technology
DigitalBusinessPlatform
DigitalizedProduct or
Service
Operation Marketing
CustomerInterface
Mobile IoT
Cloud
Security AI
Analytics
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Mobility Quality of Life
Safety
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Starting a digital project
In 2015, Fujitsu conduct over 300 proof of concept (PoC) and proof of business (PoB) digital projects with customers
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Digital Marketing&Retail
Mobility
Logistics
Smart factory
Work &Lifestyle
Food &Agriculture
Safety
Fintech
Maintenance ofFacility andequipment
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Starting a digital project
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Design approach and lean innovation are effective for finding out new value
Idea
Evaluation
Trial
PrototypeDigital Technology
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Mitsui Chemicals
Work style innovation encourages creativity, harnessing the aspirations of all employees
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Mitsui Chemicals
Conducted intensive workshops facilitated by Fujitsu’s design team
Developed a future workstyle vision
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Digital business
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Apply digital to the heart of business to realize innovative value
A digital business platform is the key
API
DigitalizedProduct or
Service
Customerinterface
Operation Marketing
Digital BusinessPlatform
Mobile IoT
Cloud Analytics
AlSecurity
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Digital marketing
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Nikkei Business Publications
Rapid integration of dispersed data on customer attributes, enabling the company to better understand their individual customers
Achieved doubling of the effectiveness of their marketing campaigns
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Connected retail
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Retailers are working to maximize customers experience through multiple physical and digital channels
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Fintech
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Fintech companies use APIs to connect with the services of financial institutions to provide innovative services
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Fintech companies
Financial Institutions
¥
API
API
API
API
New Services
$
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Smart manufacturing
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New technologies (IoT, simulation, algorithms, 3D printers) areconverging physical and digital operations
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Combios de Portugal
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Transforming customer experience and minimizing fraud with a new ticketing platform
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Richardson Police Department
Using RFID technology to transform the management of police inventory
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Cyber Threat Intelligence transforming security protectionand safeguarding business
Scottish Water
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Digital Business Platform MetaArc
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A comprehensive framework to enable digital transformation
Hyperconnected API Economy
ExistingBusiness
Applications
Existing Business Digital Business
Industry specific services
Mobile IoT Analytics Security
Cloud
ValueCreation
AI
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Mobility Quality of Life
Safety
Digital Arenas
The border of existing industries are becoming blurred and fluid
The value that people (consumers) want will be co-created by suppliers, partners and consumers based on shared platforms
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Security
API
Digital BusinessPlatform
Product and
Service
Hyperconnected API Economy
Diverse digitalized products and services are connected via APIs, creating new value
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Iwata City Smart Agriculture
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Co-creating a business model for strong, dynamic agriculture that uses diverse sources of knowledge
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Our value
Portfolio of technologies and services, driving digital transformation
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IoT
Mobile
Cloud
SDCI
Analytics
AI
Security
IntegratedComputing
HumanCentric
Innovation
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Digital Future
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Human Centric AI
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The mission of technology is to empower peopleto live fuller lives
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A comprehensive framework for AI
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ee p le a rn in g
Neuroscience
Machine learning
Social receptivity Simulation
- Image recognition
- Voice recognition
- Emotion/state
recognition
- Natural-language
processing
- Knowledge processing
& discovery
- Pattern discovery
- Inference &
Planning
- Prediction &
optimization
- Interactivity &
recommendation
Human Centric AI Zinrai
Sensing and Recognition Knowledge Processing Decision and support
Learning
Advancedresearch
Deep learning Machine learning Reinforcement learning
Neuroscience Social receptivity Simulation
People / Businesses / SocietyActuationSensing
- Image recognition- Voice recognition- Emotion/state
recognition
- Natural-languageprocessing
- Knowledge processing& discovery
- Pattern discovery
- Inference & Planning
- Prediction &optimization
- Interactivity &recommendation
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Can a robot get into the University of Tokyo?
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Fujitsu works in the math examteam in the National Institute of Informatics’(NII) project
Already at the level of passing math exams of many universities, leveraging Fujitsu’s reasoning technology
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Deep Learning, enabling business
Fujitsu applied deep leaning to 50,000 face images, delivering 8 face types, for Japan’s largest e-commerce site of cosmetic goods
Developing a new service to advise on makeup and recommend cosmetic goods
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Chinese hand-written characters
Fujitsu’s deep learning-enabled technology can recognize 96.7% of hand-written Chinese characters, which is better than humans can do
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…
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Help solve global challenges Empowered with digital, people will have the potential to achieve
breakthroughs previously unimaginable
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Food DisastersPopulation
Growth Aging EnvironmentUrbanization
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Realizing a Smart Nation
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Fujitsu, A*STAR (Agency for Science, Technology and Research of Singapore)
and Singapore Management University set up a Centre of Excellence
Apply high performance computing & algorithms in a living laboratory to develop dynamic mobility and other solutions
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Mitigating natural disasters
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Ultra fast simulation of Tsunami impact, using a supercomputer
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A safer, more prosperous andsustainable world
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Human Centric Intelligent Society
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