FTM 483:Global Trade and Sourcing in Textiles and Apparel
Research Resources@
NCSU Libraries
Greg Tourino Associate Director Textiles Library & Engineering [email protected]
Main Topics
Approaches to Research First Steps Market Research Demographics and Cultural Analysis Trade Statistics Competitors Citing your sources & Research Assistance
Primary data: Secondary sources:Generate original data Compiled Information
Specific/ focused Generic/ higher level
Difficult Relatively easy to accessto access or afford or afford
$$$$$ $
Two Approaches to Market Research
Custom Reports Scholarly Research
Government Statistics & Reports
Market Research Reports
NCSU Libraries subsidizes & facilitates access
Primary Research
Books
Business & Academic Literature
Internet
NCSU Library & TRLN Catalogs: TripSaver NCSU, UNC, Duke, and NCCU
Library Databases: Business Source Premier, LexisNexis, IBISWorld
Secondary Research
Websites: OTEXA - U.S. Department of Commerce, NC Textiles Connect, Company websites
“Top 10” Issues/Challenges Identified
1. Quality (product and service)
2. Sustainability
3. Production/sourcing
4. Ethics/compliance/workers rights
5. Economics/financial/exchange rates
6. Political, social, cultural, legal (including illegal), government (including trade laws) issues
7. Communication and cultural barriers
8. Technology
9. Intellectual Property -- protection and violations
10. Market characteristics, market development (including branding, market structure -- developed/developing)
First Steps: Who might publish the information you need?
Common sources of market information:
Trade Associations (Cotton Incorporated)
Government Departments (OTEXA – Office of Textiles
and Apparel U.S. Commercial Service)
Business Press (Library Databases)
Academic Researchers (Library Databases)
Private Research Firms (Forrester.com)
First Steps: Where do you find the information?
Economic Information
LOOKING FOR:
CPI, labourProductionGDPImport/Export
FIND IT IN:
Government websites, NGO websites,Library databases
Industry & Company Information
LOOKING FOR:
Profile, Market size, Key players, customersTrends, Forecasts, Opportunities
FIND IT IN:
Library databases, Trade associations, Company web sites, Government websites
Consumer Information
LOOKING FOR:
BehaviourDemographicsPreferencesMotivators
FIND IT IN:
Government websites,NGO websites,Library databases,Reference Books
First Steps: NCSU Libraries Website
The library’s home page: www.lib.ncsu.edu
Click on “Course Tools”
Then enter FTM 483
Market Research
Articles in the business press are a great source of information about industry trends, new products, market projections, and other topics.
Market Research
Business Source Premier
LexisNexis
Market Research
Analyzing Your Topic
Before searching the databases, analyze your topic: break it down into concepts and think of synonyms for each idea.
Use AND / OR / NOT to combine terms to narrow or broaden your database searches.
Use * Truncation symbol to find all variations of a word ex. A search for "forest* " will result in items containing any of: forestry, forest, and forests
Basic Search Question
Topic: What are the trends in the women's clothing market?
Concepts: clothing AND women AND trend*
Synonyms: apparel AND female AND fashion
Business Source Premier
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ines
s S
ourc
e P
rem
ier
Bus
ines
s S
ourc
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rem
ier
Lexi
sNex
is A
cade
micMarket Research
Lexi
sNex
is A
cade
mic
Business Conditions, Demographics & Cultural Analysis
Business Conditions, Demographics & Cultural Analysis
Government or NGO Sources CIA (World Factbook), U.S. Department of State (Background Notes), World Bank (Enterprise Surveys)
Search Business Source Premier, and/or LexisNexis for articles on business conditions and economic forecasts.
Business Conditions, Demographics & Cultural Analysis
Databases: Search the Global Market Information Database (GMID) or UNData for consumer expenditure patterns or trends
US Commercial Service Market Research Library
Search Business Source Premier, and/or LexisNexis for articles on demographics and consumer behavior.
CIA
Wor
ld F
actb
ook
US
De
par
tme
nt o
f Sta
te: B
ackg
rou
nd N
ote
s
Wor
ld B
ank:
Ent
erpr
ise
Sur
veys
GM
ID
UN
data
US
Co
mm
erci
al S
ervi
ce: M
ark
et R
ese
arch
Lib
rary
US
Co
mm
erci
al S
ervi
ce: M
ark
et R
ese
arch
Lib
rary
US
Co
mm
erci
al S
ervi
ce: M
ark
et R
ese
arch
Lib
rary
Trade Statistics
Trade Statistics
OT
EX
A (O
ffice
of T
extil
es
and
App
are
l)
Tra
deS
tats
Exp
ress
NC
Tex
tile
Con
nect
NC
Tex
tile
Con
nect
NC
Tex
tile
Con
nect
Competitors – Market Share
Competitors – Market Share
Business Source Premier (Search Industry Profiles – ex. Apparel)
Market Share Reporter (NCSU Libraries Reference Collection; Online)
Also search Business Source Premier, and LexisNexis for articles in the business press.
Industry Profiles
Bus
ines
s S
ourc
e P
rem
ier
Bus
ines
s S
ourc
e P
rem
ier
Mar
ket S
hare
Rep
orte
r
Writing your Assignments, Citing your Sources & Research Assistance
Citing Your Information Sources
Doing Your Research @ Home
Reference & Research Assistance
In-person, Telephone, E-mail
Honora [email protected]: 919 | 515-6120
Greg Tourino [email protected] Phone: 919 | 513-3862
David [email protected]: 919 | 515-6602
Find more FTM 483 resources at:http://www.lib.ncsu.edu/course/FTM/483