- 1.WhatisFryday?
MISSION:Furtheringbusinessandsocialrela2onshipsbycombingreallife
socialandprofessionaleventswithonlinepla9orms.
HOWOFTEN?Reallifeeventsseveral2mespermonth.
WHO?150,000interna2onalmindedprofessionalsofallna2ons,agesand
creeds.(Feb2014)
Frydayisaninterna8onalnetworkofcosmopolitanprofessionals!
2. WhereisFryday?
Frydayispresentin30ci2esin24countriesinEuropeandAsiaasof
February2014.Furtherexpansionisplanned.
FrydayisregisteredasalimitedcompanyinStockholm,Sweden. 3.
WhereisFryday? 4. WhereisFrydayonline? fryday.net! 5.
SelectedOnlinePresence Facebook www.facebook.com/fryday.kyiv
LinkedIn www.linkedin.com/groups?groupDashboard=&gid=3346258
TwiTer www.twiTer.com/frydaykyiv Google+
plus.google.com/113649577652887435913/about VK
vk.com/fryday.a[erwork Pinterest pinterest.com/frydaykyiv Flickr
www.ickr.com/people/frydaykyiv/ Vimeo vimeo.com/frydaykyiv Youtube
www.youtube.com/user/FrydayKyiv Tumblr frydaykyiv.tumblr.com/
Slideshare www.slideshare.net/frdyaykyiv Wikipedia
en.wikipedia.org/wiki/Fryday 6. Network E-mail subscribers 20k+
20k+ 150k+ 7. Advantages
Verylargenetworkofinterna2onal,cosmopolitan professionals.
Highlydynamicanddiversecommunity Verystrongonlinepresence
Targetaudienceinvolvement Guestsinterestsrst
Diversesetofclientsandpartnersthataddgreatvalue 8. Top-End
TOPlevelgroupwith fantas2creach Execu2vesand interna2onals
Embassies,tradechambersand other Businessowners 9. FrydayFormats?
FrydayAIerworkacasualsocialeventonFridaynightsexcellentfor
mee2ngnewpeopleandrelaxinga[eraworkweek.
FrydayWathema2c,midweek,networkingeventwithaguestspeaker.
Goodopportunitytocombinesomelearningwithnewbusinesscontacts.
FrydayGoodMorningathema2cmee2ngforsmallgroupofselected
seniorbusinessmen.Recommendedforhighlevelandpersonal connec2ons.
10. FrydayAIerwork! Fryday AIerwork a casual social event on Friday
nights excellent for mee2ngnewpeopleandrelaxinga[eraworkweek.
Comewhenyoucome,gowhenyougo,bringguestsifyouwant.
AthreeminutevideofromaFrydayA[erwork: http://youtu.be/Nyw9np-z53w
11. FrydayW!
FrydayWathema2c,midweek,networkingeventwithaguestspeaker.
Goodopportunitytocombinesomelearningwithnewbusinesscontacts.
Hasaschedule,theme,ismorecorporateetc.
AthreeminutevideofromaFrydayW: http://youtu.be/YT7UYJJdUQY 12.
FrydayGoodMorning!
FrydayGoodMorningathema2cmee2ngforsmallgroupofselected senior
businessmen. Recommended for high level and personal connec2ons.
Breakfast mee2ng for 10 15 people with a guest speaker or company
beingtheac2vehost. 13. FrydayServices!
Frydayissellingconnec2ons.Beitpersontopersonatamee2ng,guests
comingvisi2ngavenueoralargecompanybeinganadver2serora
sponsoritisallaboutconnec2ngpeoplewithpeople,peoplewith
companiesorcompanieswithothercompanies.
AsFrydayispresentinmanycountriesallpricesareadaptedtoeach
region.BelowaresomeexamplesfromKyiv,Ukraine. 14. FrydayPrice-list!
FrydayKyiv,pricesforservicesoered. Service EntranceAW EntranceW
FrydayGoodMorning Venue Adver2sing Sponsorship
Recommendedpricerange(EURO) 510perperson 1015perperson
2030perperson 1520%ofturnover
201,000per2mepermediadependingonsizeofgroupor database.
1501,000pereventincludingpre-andpost-promo2on 15. FrydayClients!
Frydayhasseveralkindsofclientsandtriestoservethemallastheyare
interlinkedandcontributetothevalueandsuccessofeachotherevenif
theyhaveslightlydierentcoreinterests.
Membersnetworking,informa2on,personalbranding.
Venuessales,branding,adver2sement.
Sponsorsnetworking,branding,sales,adver2sement.
Adver8sersbranding,adver2sement,sales.
Mediacontent,branding,adver2sement. Speakersbranding,sales. 16.
Members Members visit Fryday primarily to socialize, meet new
people and share informa2onwitheachotherandcompaniespresent.
MostofFrydaysguestsareinbusinessandmanyareownersandseniors.Roughly
20percentofguestsareexpatriates.
MembersappreciatethefreeformatofFrydayseventsandenjoypar2cipa2ngata
2meoftheirchoosingandtheopportunitytobringguests.
Businessmodel:Chargeentrancefeefrommembersattheeventsintherangeor
EURO515. Statistics from Frydays LinkedIn group.
https://www.linkedin.com/groups/Fryday-3346258/about 17. Venues
VenuesbenetfromthelargenumberofgueststhatFrydaybrings.
Frydaysextensivepromo2onofeventsaddsaddi2onalvaluetovenuesas
theirnamesandbrandsarespreadthroughdigitalmediaandbyFrydays
partners.ManyofFrydaysguestsalsorepresentcompaniesand
purchasingpowerthatisverylikelytobecomeregularclientsofthevenue.
AgoodFrydayvenueislocateddown-town,ismodern,trendyandup-
market.Restaurants,hotelsandnight-clubsaremostcommonandgood
co-opera2onandunderstandingfromthesideofthevenuemanagement
iskeytosuccess. Keyvalues:
Salesattheevent,brandingandadver8sement,returningbusinessfrom
guestsandcompaniestheyrepresent.
Businessmodel:Chargethevenueapercentageoftheturnoverorcharge
anentrancefeefortheguests. 18. SomeFrydayvenues 19. Sponsors
SponsorssupportFrydayastheyareinterestedinreachinganexclusive
groupofpeopleandformingarela2onshipwiththem.Thekeyargument
forsponsorsisthatFrydaysguestsarerelevantandseniorenoughtomake
decisions.SponsorsalsoappreciatetobefeaturedbyFrydaysmedia
partnersaswellasgeonggreatexposureinthedigitalmediaFryday controls.
KeyValues:Networkingwithanexclusiveaudience,mediapresence,
onlinereach.
BusinessModel:Sponsorspaymoreorlessdependingonhowmany2mes
theywillbemen2onedonline,howmanypeopletheyareexposedto
onlineandhowprominentposi2ontheygetattheevent.Pricesrange
fromEURO1501k. 20. SomeFrydaySponsors 21. Adver8sers
Adver8sersbuyspaceinsocialmedia,onFrydayswebsiteandnewsleTers
tobrandandselltheirproductsandservices.Adver2sersareprimarily
interestedinreachingdecisionmakersandconsumerswithhigh
purchasingpower.Highabsolutenumberofcontactsisalsoveryimportant
foradver2sers.
Keyvalues:Levelofsubscribersandmembersintermsofdecisionpower
andpurchasingpower.Numberofcontacts.
Businessmodel:Adver2serspaymoreorlessdependingonhowmany
2mestheywillbemen2onedonlineandhowmanypeopletheyare
exposedtoonlineand.PricesrangefromEURO151k. 22. Media
MediaandFrydayhasacommoninterestforco-opera2ng.Frydayproved nice
content, interes2ng people and branding for the media. The media
circulates informa2on about Fryday to a wide audience and
strengthen Frydaysbrand.
KeyValues:Wellknownspeakers,prominentguests.Highabsolute
numberofcontactsindatabasesandsocialmedia. Businessmodel:Barter.
23. Speakers SpeakersenjoyspeakingatFrydayWeventsastheycanmeetan
interes2ngandsenioraudience.Speakersmightbeinterestedin
promo2ngthemselves,theircompanyoritmightbepartoftheirjobto
communicateacertainmessage.
Keyvalues:Seniorcrow,largenumberofguests,professionaland
extensiveonlinepromo2on,mediapresenceattheevent.
Businessmodel:None,speakerscomeforfree. 24. SomeFrydayspeakers
Ambassador Juhl of Denmark. Former Prime Minister of Ukraine,
Yekhanurov Attorney Alex Frishberg Ambassador Gullgren of Sweden.
Owner of Ciklum, Torben Majgaard. Ambassador Wolthers of the
Netherlands 25. Fryday-Members
MembersareeasiestfoundonlineonFacebook,LinkedInandothersocial
mediaaswellasbyvisi2ngvariouseventsandmakingpersonalcontacts.A good
network of media partners, bloggers and others who spread
informa2onaboutFrydayseventsareofcoursealsoveryimportant.
Mostimportantofallistoproducegreateventsandmakesurethateach
guestisseenandgetsproperaTen2on.Thatcreatesloyaltyandwordof
mouthmarke2ng. 26. Fryday-Venues
VenuesthatworkthebestforFrydaysaresituateddown-town,arenew, trendy
or up-market. Restaurants, bars, night-clubs, hotels are types of
venuesthathaveworkedwellforFrydayonallitsmarkets.Venueslikethat
Frydayhavealargegroupoffollowersonlineandcanguaranteeagood
crowdfortheeventandmanypoten2alfutureclients.
KeyargumentsisthesizeofFrydayinterna2onally,auniquemixofon-and
o-line. Strong adver2sement online. High level of the guests.
Repeat businessfromcompaniesandwell-oprivatepersons.
Serviceandreliabilityisveryimportantforsuccess.Frydaymustbeableto
trustthatthevenuecandelivertoFrydaysguests.
FromthevenueFrydayneedslogo,shortinfoandacontactpersonforthe event.
27. Fryday-Sponsors Sponsors are aTracted by the high-level guests
at Frydays events. Be it
decisionmakersorhigh-incomeconsumers.Findingsponsorsisallabout
contac2ngmanycompaniesandmakingsuretheyunderstandwhatunique
opportunity Fryday presents. Combining personal contacts with
online marke2ngthroughFrydayschannelsisagoodwaytondsponsors.
FrydayWwithaclearindustryfocusispopularwithsponsors,soismedia
presenceandgoodreferencesfromhigh-levelmembers. 28.
Fryday-Adver8sers
Digitalmarke8ngisgrowingfast.Adver2sersliketoseetheirbrandin
digitalenvironmentssuchassocialmediaandnewsleTers.Thenumberof
contactsiskeyfortheadver2ser.ThatiswhyFrydaymusthavehuge
databasesandmanyfollowersonline.
Combiningpersonalcontactswithonlinemarke2ngthroughFrydays
channelsisagoodwaytondadver2sers. 29. Fryday-Media
Mediapartnersarebestfoundbyfrequentlysendingdetailedpress
releasesfromFrydayseventandmakingsurephotosandnamesofpeople
andcompaniespresentarelisted.
Media,justassponsorsandadver2sers,nditveryimportanttohavetheir
brandassociatedwithahigh-levelaudienceandtheirbrandtobe
presentedateventsandtomanyfollowersonline. 30. Fryday-Speakers
BeingaspeakerataFrydayWisahonor,aprivilegeandanopportunity
formarke8ngandselfbranding.
Presentagoodaudience,mediapresence,goodonlinebrandingandthe
speakers will be happy to come and speak at Frydays events.
Speakers should preferably be chosen based on: 1. Seniority, 2.
Good content, 3. Capacitytopresentthecontentprofessionally. 31.
Becomeaclient! Tellthepoten8alclient:
Whateveryourinterests!Contactusandweshallsendyoua detailedproposal.
Shortorlongco-opera2on.Frydayisalwaysexibleandputthe
clientinthecentre. 32. FrydayFranchise TheFranchisee:
Socialandhardworking!Characterveryimportantforsuccess. Driven
Social Leader Eyefordetails Caninteractwithallkindsofpeople 33.
FranchiseBenets KeybenetsofFrydayFranchisees: 1.
Superblocalnetworkatalllevels 2. Freedomofopera2ons 3.
Greatnancialreward 4. Socialstanding 5. Fun!
Despitebeingarela.velylowincomecitytheKyivfranchisehashada
monthlyturnoverofapproximatelyEuro4,000onaverageduring2013. 34.
FeeandContract
TheFranchiseeentersacontractwithFrydayforusingFrydaysbrandand
onlineinfrastructure.
ThemonthlyfeetoFrydayisbasedonthesizeandincomepercapitaof
thecityofthepar2cularfranchiserights.Thecontractshasathreemonths
no2ceperiodandthusadepositforthreemonthsapplywhenstar2ng.For
ci2eswhereFrydayisnotyetestablishedadiscountwillbeoeredforthe
rstthreemonths.
Thefranchisecontractcanbeenteredwithanindividualoracompany.The
franchiseeisresponsibleforaligningwithlocallaw,payinglocaltaxesetc.
35. Contract
Frydaywillenteranagreementwithasuccessfulfranchisecandidate.
Frydayhastheambi2onthatasuccessfulfranchiseeshouldgetasubstan2al
nancialcontribu2onfrombeingaFrydayfranchisee.
Frydaywillsupportthefranchiseewithonlineinfrastructure.
FrydaywillmanagetheconceptFryday.
Frydaywillsupportthefranchiseewithinforma2onalmaterial.
Frydaywilladvicethefranchiseeonanyissuesorchallengesthatmightoccur.
ThefranchiseewillpayaxedmonthlyfeetoFrydaybasedonthesizeandGDP
percapitaofthecitythefranchiseeisbasedin.
Thefranchiseewillplan,marketandexecutetheFrydayeventsinaccordance
withtheFrydayconcept.
AnysurplusincomefromFrydayclientsinthecityofthefranchiseebelongsto
thefranchisee. 36. FranchiseHowto? 1.
Execu2nganeventassoonaspossiblea[erenteringtheagreement
withFrydayhasprovenveryimportanttogetmomentum.The
franchiseewilllearnverymuchfromproducinganeventevenifthe
eventisnotverybig.Setadateforthersta[erworkrightaway.Find avenue.
2. Parallelprocesseswhengeongstartedis: 1.
Expandingthenetworkofcontacts.Severalthousandsis
preferableatthestart. 2.
Establishingcontactswithpoten2alclients;Venues,Sponsors,
Adver2sers,MediaandSpeakers.Thecleverfranchiseequickly
realizesthataclientcanalsobeaguestandthereforecombines
thisprocesswithsteponeaboveexpandingthenetwork.
Launchprocessstepbystep. 37. FranchiseFirstevent 1.
Findavenueandmakeanagreement.Frydaycanprovideatemplate. 2.
Printbusinesscardsforthefranchisee.Frydayhasatemplate.
PrintaFrydayBanner.Frydayhasatemplate. 3.
Recruitaneventphotographer.Dontoverspendhere.Agoodamateur is
usually enough. Make sure to capture every guest and also the
venuesta,theirlogosandsponsorsandtheirlogos. 4.
Collectallthebusinesscardsfromtheguests.Youhavetobeableto
invitethemagain. 5.
Inthebeginningoftheevent.TellafewwordsaboutFrydayandask
guestspresenttointroducethemselves. 6.
By21.00orso,haveaprizedrawbasedoncollectedbusinesscards.A boTle of
wine, a gi[ card from the venue or anything else from a
sponsorisagoodgi[fortheloTery. 7.
FrydayandtheotherfranchiseesinTeamFrydayisatyourdisposal
forques2ons. 8. Bestadviseever:Justdoit! 38. FranchiseExpand
AIerthersteventtheracetoprotabilityison! 1.
Keepgrowing.Alwaysexpandyouron-ando-linenetworkof
contacts.Thisprocessneverstops. 2.
Reachprotfast.LaunchallFrydayformats. 3.
Keytosuccessac2vityandnumbers.Havemanyevents.Workhard
toincreasethenumberofguests. 4.
Sell,sell,sell.Contactpoten2alvenues,sponsorsandadver2sers
con2nuously.ThiswillcreateawarenessofFrydayanddrama2cally
increaseyourchancesofagoodincome. 5.
Visitothernetworkingeventsinyourcity.Havingagoodrela2onship
withandknowledgeofthecompe22onisbothinspiringandagood challenge. 6.
AlwaystelltheFrydaystory.Frydayispresentin20+countriesand30+
ci2es.Frydayhas150,000+members.Letpeopleknowyouarepartof
somethingbig. 39. Expansion
Frydaypledgestocon8nuetoexpandinseveraldirec8ons: 1.
Geographicallyweintendtoconquertheworld!Frydayistformost
ci2esofsizethroughouttheworld. 2.
Depthofintegra2on.WitheveryclientFrydayintendstohavea
deeperrela2onshipandoermorevalueadded. 3.
Rangeofservices.Frydaywillcon2nuouslyaddservicesandconcepts
toitspor9olio. 40. History
FrydayisaSwedishconceptinspiredbytheStockholmstylea[erwork
mingles.Frydaywascreatedtomakeiteasiertomeetnewpeopleand
shareideasinacasualformatbuthassinceexpandedthenumberof
formatstoaddmorevaluetoprofessionalsandcompanies.
A[erreloca2ngfromStockholmtoKyivthefounderofFrydayhada
personalneedtoexpandhisnetworkandinvitedpeopleforana[erwork.
TherstFrydaywasheldinKyiv,Ukraine,onApril23rd2010with17
guestspresent.AsofApril2014Frydayispresentin30ci2esin24
countriesandhas150,000+registeredmembers. 41. Contactinforma8on
Andersstlund Founder [email protected] +380978289474
Skype:anders7401
