Sally Lyons Wyatt – Executive Vice President, Client InsightsChristine Boule – Principal, Client InsightsAlison Bodor - President & CEO, American Frozen Food Institute
August 3, 2021
Frozen Food Trends: Strategies for Success in a New Consumer Environment
How America Eats
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Today’s Objective
Frozen has yielded unprecedented growth as many consumers entered the segment or increased their consumption within COVID-19.
We’re going to review some key trends within Frozen which have resonated with those consumers and which are likely to continue to grow, or may need to pivot in terms of positioning in order to win in the future.
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Throughout the COVID-19 Lifecycle, Food & Beverage, and Frozen In Particular, Have had the Benefit of Strong TailwindsWe’ve All Seen and Experienced The Headlines During COVID-19…
Frozen foods become ‘sales powerhouse’ during coronavirus pandemichttps://www.supermarketnews.com/center-store/frozen-foods-become-sales-powerhouse-during-coronavirus-pandemic
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Dollar % Change vs. YA Total F&B Frozen Refrigerated General Food BeverageTotal Omnichannel
52 WE 6-13-21 +7.4% +9.9% +7.2% +5.2% +10.9%
Total B&M52 WE 6-13-21 +3.7% +6.2% +4.2% +1.1% +7.5%
Total E-Commerce52 WE 6-13-21 +52% +46% +64% +52% +49%
The Frozen Dept. Has Maintained Momentum, Outpacing Total Food & Beverage; B&M Sales Outpace F&B, While E-Commerce Lags Slightly
Source: IRI OmniMarket – 52WE 6-13-21 vs YA | 52WE 6-14-20 vs YA
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Total Omnichannel Total F&B Frozen Refrigerated General Food BeverageDollars
52 WE 6-13-21 +7.4% +9.9% +7.2% +5.2% +10.9%
Point Change vs. YA -2.3 -5.1 -2.6 -4.4 +3.9
Units52 WE 6-13-21 +1.2% +4.6% +2.3% -1.0% +4.2%
Point Change vs. YA -3.5 -4.2 -4.2 -6.3 +2.2
Frozen Continues to Lead in Unit Sales Growth Across F&B; Dollars are Outpacing Unit Sales, Indicating Much of the Growth is Driven by Price
Source: IRI OmniMarket – 52WE 6-13-21 vs YA
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However, Frozen Hasn’t Seen as Fast of a Price Increase as Total F&B, Making the Department Attractive to Consumers as Prices Are Rising Across the StoreCompared to Most Fresh Direct Counterparts, the Price of Frozen Has Not Risen as Quickly
Price Per Unit vs. YAPrice Per Unit
% Change vs. YA
Fresh Meat +4.5%
Frozen Meat +3.9%
Fresh Seafood +3.5%
Frozen Seafood +3.0%
Fresh Fruit +0.5%
Frozen Fruit +2.2%
Fresh Vegetables +0.9%
Frozen Vegetables -0.8%
Source: IRI POS, Total US – MULO, 52WE 6.13.21
+2.9%
+3.1%
+3.6%
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+6.5
+1.5
+2.3
-1.3
+0.3
+1.6
0.0
+0.4
-0.1
+1.1
-0.4
To Date, Consumers Are Spending More as Promotion Reduction andPremiumization Increased Overall Price Paid, But That May Change Going ForwardDecomposition of Price per Volume % Change vs. YA / Grocery Channel / 28 WE 7/11/21
Note: Everyday price at item level. Promotions includes promotion frequency and depth (driven by frequency). Mix shift refers to different in product mix vs. YA, driven by shifts to more premium brands (positive effect) countering shift to larger pack sizes (negative effect). Source: IRI POS 28 weeks ending 7/11/21, 28 weeks ending 12/27/20, Grocery channel. IRI Strategic Analytics..
Example Frozen Categories
-0.7%
0.1%
-1.5%
0.8%
-1.3%
-0.5%
-0.1%
0.0%
-0.5%
-1.1%
-0.3%
1.5%
2.2%
1.7%
-0.9%
3.7%
1.1%
-0.7%
1.1%
1.1%
-0.3%
-0.2%
7.6%
3.6%
3.9%
4.2%
0.7%
2.4%
3.6%
1.7%
1.7%
2.6%
1.5%
2.9%
Poultry
Dinners/Entrees
Frozen Novelties
Meat
Breakfast Food
2.3%Seafood
Processed Poultry
3.0%Appetizers
8.4%
Plain Vegetables
5.9%
3.1%
1.2%
0.9%
2.8%
Tot Price/ Vol chg.
Increased Everyday Price
Reduction in Promotion
Mix Shift/ Premiumization Mix Shift/
Premiumization
Δ vs 28 WE 12/27/20
4.1%
Ice Cream
Pizza
4.1%
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Frozen Dept $ Growth Share Contribution
Consumers are buying more frozen items, more often
Resulting in a nearly +10% increase in spend per buyer, compared to the time period which included COVID-19 panic buying!
Source: IRI CSIA (Panel), Total US – All Outlets, 52WE 6.13.21
Frozen Department
Measure CurrentChange vs. YA
% HH Buying 98.9 -0.2
Dollars per Buyer $611.18 +$50.95
Product Trips per Buyer 49.1 +1.9
Unit Sales per Buyer 157.7 +7.9
59.542.4
36.851.7
3.7 5.9
52WE Jun 2020 52WE Jun 2021
Buyers $/Trip Frequency
+2.2 pts
+14.9 pts
-17.1 pts
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These New Buyers Are Comprised of Younger and More Diverse Consumers, and Households With Kids Are Spending More Than Their Fair ShareCohorts Are Growing Faster Than Average in Frozen
Families with 1+ Child Asians African
Americans Acculturated
HispanicsYounger Cohorts:
Gen Z + Millennials
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1.2
0.1 0.0
-0.1 -0.1-0.3
-1.6Internet Club Convenience Drug Dollar Mass Food
These Cohorts are Specifically Spending More Than Their Fair Share in E-Commerce and Club, the Two Channels That Have Gained Share Within FrozenDollar Share Change vs. YA by Outlet | Total Frozen
Dollar Index = Dollar Distribution / Panel Distribution *100; IRI CSIA, Total US – All Outlets, 52WE 6.13.21
Over Indexing on Club $: Asians, Acculturated Hispanics and Families Raising Teens, Gen X, 1+ Child
Over Indexing On Online $African Americans, Acculturated Hispanics and Families Raising Teens
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E-CommerceTotal Frozen 12.4
Meat 32.7Poultry 25.6
Dinners/Entrees 14.6Breakfast Food 13.9
Plain Vegetables 12.9
Brick & MortarTotal Frozen 87.5
Processed Poultry 95.3Novelties 94.8
Pies 93.1Ice Cream / Sherbet 93.0
Appetizers/Snack Rolls 91.5
Today, E-Commerce Has the Largest Share of Frozen Meal Components, Whereas Categories Not Related to Meals / Higher Variety Seeking Sell More in B&MFrozen is still primarily sold in B&M.How can retailers approach variety-seeking online differently?
Source: IRI OmniMarket - Top 5 Frozen Categories by Share of Sales – 52WE 6.13.21
Top 5 Frozen CategoriesDollar Share of Sales
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Thinking About Maslow’s Hierarchy, Frozen is Well Positioned to Continue to Meet Evolving Consumer Needs Moving Through and Beyond COVID-19Frozen Can Deliver Upon Convenience, Variety, Value and Personalization
Meals with Family & FriendsReconnecting
Elevated Experiences, Flexibility, BenefitsInteresting Flavors, Indulgences, Minimal Waste, Sustainability, Aligned to Consumer Needs
Food As MedicineFunctional Ingredients, Personalization
Food, Water, Shelter The desire to stock up/spend less time in store led new consumers to frozen, and existing consumers to buy more frozen
Safety
Love, Belonging
Did not come to fruition, but could still happen
Esteem
Post COVID-19Priorities
Self Actualization
Value Shopping
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Across the Frozen
Department, There Are Key Attributes to Celebrate,
Communicate and Consider
in Order to Stay Top of Mind with
Consumers
• High value with prices rising more slowly than other departments, and consumers are feeling the squeeze across the store.
• Younger, more diverse consumers have discovered (and returned) to Frozen yielding faster than average growth.
• Frozen provides flexibility without waste especially for larger households, and benefits aligned to needs.
• eCommerce opportunity to grow snack sales, as Frozen lags other departments, and consumers tend to buy Frozen meal components online, and snacks and desserts in store.
• As we move out of COVID-19, consumer needs will continue to evolve and Frozen is well positioned to meet those needs through variety, and convenience.
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FROZEN CATEGORY DYNAMICS
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SLU
MPI
NG
Category Share Performance Within Frozen Has Shifted Since COVID-19, Benefitting Breakfast and Novelties, but Slipping for Pizza, Veg, Meat and Poultry Share of Frozen Change vs. YA | 52 W Including Peak COVID-19, 52 W Post Peak COVID-19
STICK
YR
EBO
UN
DIN
GSL
IPPE
RY
Dinners Entrees
Ice Cream/ Sherbet
Poultry
VegetablesPizza
Meat
Soups/ Sides/ Other
Potatoes/ Onions
Fruit
Breakfast
Apps & Snacks
Novelties
Processed Poultry
Seafood
Note: Size of Bubble Based on Share of Frozen 52WE 6.13.21
IRI, Total US MULO, COVID Defined: 52WE 6.14.20; Post COVID Defined: 52WE 6.14.21, Includes Frozen Categories with >2% Share in the 52WE 6.13.21
52 W
E 6.
14.2
0 | I
ncl.
Peak
CO
VID
-19
52 WE 6.13.21 | Post Peak COVID-19
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The View Looks Different YTD, with Dinners / Entrees Rebounding, and Slippage for All Other Segments, Some Possibly Attributed to SeasonalityShare of Frozen Change vs YA | YTD 2021 vs. Same Period 2020
SLU
MPI
NG
STICK
YR
EBO
UN
DIN
GSL
IPPE
RY
Dinners Entrees
Ice Cream/ Sherbet
Poultry
Vegetables
Pizza
Meat
Soups/ Sides/ Other
Potatoes/ Onions
Fruit
Breakfast
Apps & Snacks
Novelties
Processed Poultry
Seafood
YTD
WE
7.12
.20
vs Y
A | I
ncl.
Peak
CO
VID
-19
YTD WE 7.11.21 vs YA | Post Peak COVID-19
Note: Size of Bubble based on Share of Frozen YTD 7.11.21
IRI, Total US MULO, YTD WE 7.11.21 vs YA, Includes Frozen Categories with >2% Share in the YTD WE 7.11.21
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5.3%
8.2%
18.9%
15.1%13.5%
12.1%
6.6%
3.5% 3.2%
IRI POS, Total US - MULO
Elevated Sales Are Still Occurring Across the Store, as Many Consumers Continue to Eat More Meals at Home
Keep in Mind That Losing Share Within Frozen Doesn’t Mean That Category Sales Have Gone Down vs. YA, as All of These Categories Continue to Grow
Dollar Sales % Change vs. YA
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Seafood Appetizers / Snacks Novelties Breakfast Pizza Dinners /
EntreesIce Cream/
SherbetSocial media Pivot from
OOH alternative to
Social gathering occasions
Portion control, and
unique formats
Convenient, satiating
Familiar Exploration
Natural, personalized
offerings
Playful flavors,
something for everyone
Taking a Closer Look Across Categories Experiencing Different Growth Trajectories, There Are Pockets of Growth and Decline That Present Key Opportunities Within Frozen
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Total U.S. All Outlets / 52 WE 6/13/2021
Source: IRI CSIA, Total US - All Outlets
Frozen Seafood
Frozen
Seafood Has
Outperformed
the Frozen
Department
By 2x
Through
New Buyers
and Increased
Trips
9.7
0.6
4.8
4.1
19.8
2.7
5.6
10.5
Dollar % Change
Buyer % Change
$ / Trip % Change
Trips / Buyer % Change
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SHRIMP
SALMON
POLLOCK
TILAPIA
CRAB
COD
SCALLOPS
CATFISH
CRAWFISHLOBSTER
ROC
-0.8%
-0.6%
-0.4%
-0.2%
0.0%
0.2%
0.4%
0.6%
0.8%
-1.2% -0.7% -0.2% 0.3% 0.8% 1.3%
Frozen Seafood’s Gains in the Category Has Been Driven by Continued Shift Towards Shellfish Options With Shrimp as it’s Key DriverTotal Multi-Outlet | Frozen Seafood: $7.2B, 19%Species $ Share of Seafood
52WE 6.13.21 | Post COVID-19
52W
E 6.
14.2
0 | I
nclu
ding
Pea
k C
OVI
D-1
9
STIC
KY
REB
OU
ND
ING
SLIP
PERY
SLU
MPI
NG
37%37%
23%16%
4%3%
CrabScallopsSalmonShrimp
CodPollock
Crab, Scallops, Salmon and Shrimp Are Also Growing Among New
Frozen Seafood BuyersNew Buyer % Growth
Source: IRI, Total US Multi Outlet; COVID Defined: 52 WE 6.14.20; Post COVID Defined: 52 WE 6.13.21; Frozen Seafood Species; Source: IRI CSIA, Total US - All Outlets, 52WE 6.13.21
21© 2021 Information Resources Inc. (IRI). Confidential and Proprietary.*“Other” is a combo of “Pollock”, “Tilapia”, “Catfish” mentions / Source: Infegy, Data ending from 6.19 to 6.21, English Language, Total U.S. – Twitter, Instagram, Facebook, Pinterest / IRI Growth Consulting Analysis.
Social Media has Played a Big Role in Seafood Growth, as There were Substantial Increases in Mentions of Seafood During Throughout the COVID-19 Cycle
Largest Seafood Mentions During COVID-19
250K
07/19
1,250K
500K
01/20 07/20 01/210K
750K1,000K
1,500K1,750K2,000K
Seafood
Fish
Crab
Shrimp
Salmon
Start of COVID-19
Largest Seafood Category Mentions Stock-Up
(3/20 – 4/20)Shutdown
(5/20 – 7/20)Reopening
(8/20 – 12/20)Vaccine
(1/21 – 3/21)
0
2,000K
4,000K
6,000K
8,000K
CrabSeafood Fish Shrimp Salmon
+90%
+48%
+83% +3%
+51%
22© 2021 Information Resources Inc. (IRI). Confidential and Proprietary.Source: Infegy, Data ending from June 2019 to June 2021, English Language, Total US – Twitter , Instagram., Facebook, Pinterest IRI Growth Consulting Analysis / Last 2 YE 6.26.2021
Popular
Seafood
Conversations
Appear to
Be Centering
Around
Healthier
Eating and
Natural
Ingredients
Trending Seafood Social Media Posts
Healthy never looked or tasted so
good!😍😍😋😋 Our house smoked salmon, ancient grain & broccoli salad with nuts,
seeds & avocado! 🙌🙌🙌🙌🙌🙌
– an Instagram user
I’m on the Seafood Diet 🍴🍴
I see food and I eat it –
Delicious crab deviled eggs
– a Twitter user
Do you know what is low carb? Shrimp is
low carb! And for that, I am eternally grateful!
Our day involved defrosting the shrimp and making some low carb cocktail sauce. Appetizer for dinner
and all is well. Maybe I'll cook
tomorrow… maybe. – an Instagram user
Share of Joyful PostsShare of Joyful PostsShare of Joyful Posts
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Sites from TikTok and Instagram, to Retailer Pages Have Made Seafood More Approachable Through Offered Cooking Lessons and Demonstrations
Tasty Pinterest Seafood Board(Suppliers and retailers post recipes)
Sources: Retailer Website Recipe Guides (Kroger, Albertsons/Safeway, Meijer), TikTok, Pinterest, Instagram,
#BraisedSalmon 5.6M views
Among top viral recipe videos on
TikTok
Creamy Garlic Tuscan SalmonAmong most liked 2020 recipes on HuffPost Instagram account
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While Many Home Chefs Emerged Within COVID-19, Many Relied Upon Frozen to Deliver Convenient OOH Alternatives Visible in Growing Appetizer / Snack FormatsAs people are able to reconnect in person, is there an opportunity to pivot messaging to easy and convenient options for social gatherings?
+16%
+28%
+1% +1% +1%
+8%+11%
IRI POS, Total US MULO, 52WE 6.13.21 vs YA; 52WE 6.14.20 vs YA
Vegetablesand Multi-
Serve Were
Among theFormats Growing
Share
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Both ‘Americanized’ Favorites and Authentic / Regional Offerings Drove Growth in Asian Apps / Snacks, While Buffalo Propelled Hot / Spicy
IRI POS, Total US MULO, 52WE 6.13.21 vs YA; Share gains ranked by absolute share change in the latest 52 weeks versus YA
Asian +28%
Familiarity Dominates
of Asian share driven by Potstickers and Wontons
394% “Authentic”137% Korean71% Shanghai51% Vietnamese
Regional & Authentic Growing
Styles Growing Faster Than Total Asian
Hot / Spicy +28%
“Buffalo” Rules Spicy
of hot / spicy share driven by Buffalo SKUs
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Pizza was an Obvious Crowd Pleaser During Lockdown, but Delivery Quickly Rebounded and a Year Later, Sales are Growing Slightly Faster Than Pre-COVIDFrozen Pizza Dollar Sales YoY % Chg
Source: IRI Market Advantage (POS), MULO, IRI CSIA (Panel), Total US – All Outlets, 52WE 6.13.21
4.8% 3.1%
21.9%
3.5%
2018 2019 2020 52WE6.13.21
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Non-Traditional Crusts with Traditional Toppings Are Driving Pizza Growth, as Consumers are Exploring with a Mix of Something New and Something Familiar
Among the Top 20 Pizza SKU’s Growing Share:
IRI, Total US MULO, New Items and Innovation launched in the L2 years
15 Had Non-Traditional Crusts:• Croissant• Deep Dish• Stuffed• Brick Oven• Crispy Thin• Cauliflower• French Bread
11 were Pepperoni3 were Supreme3 were Cheese2 were Single Serve1 was BBQ Chicken
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Look For an Emergence of Products Which Leverage Growing Trends to Infuse Excitement into the Pizza Category
Hot &Spicy
Sweet
Occasions | Flavors / FormatsWhere are there Innovation Opportunities to Explore?
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As Consumers Continue to Eat More Occasions in Home, Dinners / Entrées – Driven by Single Serve Are Outpacing 2020!
Source: IRI Market Advantage (POS), MULO, IRI CSIA (Panel), Total US – All Outlets, 52WE 6.13.21
Frozen Dinners / Entrée Dollar Sales YoY
49.4
29.0
21.6
Dollar Share of CategoryChange vs. YA
Multi Serve
Handheld(non Breakfast)
Single Serve
+1.4
-0.8
-0.7
$9.3
$10.4 $10.5
2019 2020 52WE6.13.21
$ Sales (B)
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Growing and Declining Claims Within SS Meals Follow an Evolving Perception of Healthy From Low Fat / Low Cal to Natural, Portioned, and Low Carb OptionsHealth & Wellness Claims I Single Serve Frozen Dinners / Entrees
Source: IRI POS; Total US – MULO; 52WE 6.13.2021
Growing Claims
Declining Claims
*Not exhaustive list
*Not exhaustive list
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Comfort / Traditional SS Meal Brands Are Winning Across Cohorts, and ‘Adventurous’ Gained Traction as More Consumers Seek Global FlavorsTop 20 Brand Styles by Dollar Sales ChangeSingle Serve Frozen Dinners / Entrees
Source: IRI CSIA (Panel), Total US – All Outlets, 52WE 6.13.21 $ Sales 52WE 6.13.21 & YA > $1MM Total HH
Total HH’sGetting Started (no kids, age <45)
Young Families
(kids <12 yrs)
Raising Teens (have
12-17 yr olds)
Established Workers
(no kids, age 45+, FT empl)
Retired (no kids, age 45+, no FT)
Comfort FoodTraditional, Full Fat / Calorie Meals
AdventurousNon-
European Ethnic
Cuisine
AdventurousNon-
European Ethnic
Cuisine
Healthy HaloHealth Spin
AdventurousNon-
European Ethnic
Cuisine
Larg
est G
row
th v
s. Y
A
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1.00.7
0.2
-2.2
0.0 -0.2
Entrees Handhelds OtherBreakfast
Waffles Hot Cereal* Cold Cereal*
Within Breakfast, Handhelds Dominate Dollar Growth and as Consumers Go Back to Mobile Lifestyles, Convenience Will Be Paramount in Retaining Buyers
$MM Sales Change+$140.2 +$252.9 +$23.1 +$31.1 -$52.2 -$343.8
IRI POS, Total US MULO, 52WE 6.14.20, 52WE 6.13.21
Frozen Breakfast Dollar Share Change vs. YA / *Hot & Cold Cereal Shared to Breakfast Aisle
The
convenience
of cereal will
become a
threat
to frozen
breakfast
as people
get back
to work
and school
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Among Breakfast Handhelds, Sandwiches Are Driving Dollar Growth in the Last Year, But the More Portable Formats Are Growing the FastestHandheld Breakfast Growth Segments
IRI POS, Total US MULO, 52WE 6.13.21
+$165MM +$16MM+$22 MM+$44MM +$7.6MM
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Larger Packs Are Driving Growth Within Handhelds in a Lower Variety Seeking Category; There May Be an Opportunity for Shelf Stable Burritos / Wraps in Multipacks
+$90.3
+$82.8
+$41.7
Dollar Sales ($MM)52 WE 6.13.21
Change vs. YA ($MM)
$153
$461
$507
1ct
12ct
8ct
> 80% = Burritos & Wraps
IRI POS, Total US MULO, 52WE 6.13.21; IRI CSIA (Panel), Total US All Outlets, 52WE 6.13.21
Variety Seeking is Notably Lower in Breakfast than in SS Dinners / Entrees
Breakfast 4.2
Pizza 4.3
Single Serve Dinners / Entrees
7.8
Avg # SKU’s Per BuyerKey Frozen Meals
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Leverage Relevant Claims and Attributes to Win Breakfast; Gluten Free, Non-GMO, Whole Grains, Low Carb, While Balancing the Need for Indulgence
IRI, Total US MULO, New Items and Innovation launched in the L2 years
Growing Attributed Within Frozen Breakfast
No / Low / Less Net Carbs
No / Low / Less Sugar
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Frozen NoveltiesIce Cream
Source: IRI Consumer Panel; Total US All Outlets; 52 WE 6.13.21 vs. YA
59.7 60.0 58.7 56.7 55.7 54.0
40.3 40.0 41.3 43.3 44.3 46.0
2016 2017 2018 2019 2020 52 w/e6/13/2021
Dollar Share
Ice Cream $ Per Buyer
From a Total Frozen Desserts Perspective, Novelties Have Been Chipping Away at Share, But Spend per Buyer on Each is Nearly Equal
$67 Novelties$ Per Buyer
$65
Frozen Novelties Buyers Increased Their Spending by Nearly 3x the Spend of Ice Cream Buyers
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Novelties Are Appealing Because They Can Uniquely Offer Portion Control and Snackable Formats, Which We See in Recent Innovation Items In the Past Year, > 70% of Unit Sales Change in the Frozen Desserts Category Have Come From Novelties
Unique Flavors More Bites and Nuggets for Permissible Indulgence
Mochi Variety of Plant Based Options Keto and Diet Friendly
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Don’t Count Ice Cream Out, as it’s Still the Category Share Leader, and New Innovation Items Also Cater to Unique Flavors and Trending Attributes
Pure Indulgencefully loaded
Unique Flavorsmay not be just for dessert
Plant Based OptionsAlmond, Oats, Sunflower
Seed Butter & more
Functional
Diet Friendlylow sugar
Keto Friendlylow carb
Hemp Lab-Madelabeled animal free
Alcohol Inspired
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Ways of Connecting Have Evolved and Priorities Will Continue to Change, Therefore Important to Stay Agile• Ensure to implement optimal price and assortment (including mix of
value and premium) for the diverse Frozen audience• Social media has become a key source of information for consumers:
o Recipe sharing and tutorials help fuel the at-home chef trend, meal and holiday plans, and continue co-promoting and merchandising in aisle
o Use Social for product, sustainability efforts, nutrition & wellbeing benefits and store news, as well as a fun and easy to use way to connect with consumers
• As consumers become more mobile, priorities and needs will evolve:o Create out-of-home replacement messaging to easy, convenient options for re-
connecting with friends and familyo Convenience and quality are key to maintaining and even winning occasions
from out-of-home and other parts of the store • Leverage the competitive advantage of a longer shelf life to meet
consumers variety seeking needs
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Trends Within Frozen Can Provide Inspiration Related to Innovation and Product Messaging
• Global flavors and formats are trending across the store and Frozen is no exception:
• Take advantage of younger and more diverse households’ quest for ethnic and more adventurous flavors (e.g., hot / spicy and Asian)
• Capitalize on hot to cold formats such as egg rolls and tamales to ice cream with benefits since they are gaining traction
• Continue and/or make Innovation a priority to fuel Frozen’sgrowth trajectory
• Stay attuned to consumer shifts in their health focus like the movement from low fat and low calorie to natural, portion control, and personalized options such as low carb or gluten free
• Don’t forget to have fun! Consumers love to ‘discover’ new taste experiences and textures
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questions & answers
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thank youSally Lyons [email protected]
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