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Page 1: From one to many to one of many

From one to many to one of manySocial media and broadcasting

Alfred HermidaUBC Graduate School of Journalism

CBC Vancouver | 21:11:08

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Media use todaySource: BBC

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Three principles

Be human

Be honest

Be involved

Photo: Matt Hamm: http://flickr.com/photos/matthamm/

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“I still think that experimenting with everything from social networks to YouTube to blogs is a useful way for broadcasters to get into conversation with the audience. But better keep the dog out of it.”

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Thank you

Contact:Alfred Hermida | [email protected]

Blog: Reportr.net


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