- 1. FRANCHISE MARKETERSBEGINNERS GUIDE TO SOCIAL MEDIA2011
2. THE NEW SOCIAL LANDSCAPE Social media no longer exists on the
outskirts of successfulmarketing strategy. In the modern landscape,
successful branding and marketingcampaigns must have a social
element at their core in order to berelevant and sustainable. This
Guide provides a snapshot of the franchise industry as itcurrently
exists on the 5 major social media platforms Facebook YouTube
Twitter LinkedIn Google+www.traffika.com.au 3. FACEBOOKIn
AustraliaThere are 1110,000 newWe are one of themillion
activeAustralian usersmost active countries,Australiansign up to
Facebook with 60-70% of usFacebook usersevery day logging in
dailywww.traffika.com.au 4. FACEBOOK MUSICNEWSFacebook is
becomingTRAVEL integrated into everypart of our social
lives.SHOPPIN GPOLITICSwww.traffika.com.au 5. FACEBOOK GETTING
STARTEDMUSICNEWS 1Head to http://facebook.com/pages and click
Subscribe to http://fb.me/FacebookPages and 2 browse the tabs on
the leftTRAVEL Kick start your fan-base by clicking Invite 3
friends on the right hand side POLITIC Swww.traffika.com.au 6.
FACEBOOK CASE STUDY Dominos Australia 250,000 fans Fresh content
Daily deals Engaging content Interesting Tabs Active fan-base
Shareable topicswww.traffika.com.au 7. YOUTUBEThere are 48
hoursYouTube receives Its the worlds largestof content3 billion
dailysocial network,uploaded to video views (100 receiving more
trafficYouTube every million are on than
Facebook!minutemobile)www.traffika.com.au 8. YOUTUBE GETTING
STARTED MUSICNEWS 1Head to http://www.youtube.com/create_channel
Devise the goals you want to achieve with your video 2 content
(education, entertainment, branding).TRAVEL Grow your channel
rather than launching it, and 3 focus on quality of content, not
quality of production. POLITIC Swww.traffika.com.au 9. YOUTUBE CASE
STUDYNandos Australia Information resource for people looking to
buy a franchise. High value content with the goal of franchise
recruitment Positions the Nandos brand as authoritative, helpful,
andforward-thinking Could be improved further by including more
local casestudies.www.traffika.com.au 10. TWITTERStarted out as an
65% of Fortune Ease of use andenhanced SMS100 companiesmobile
capabilityplatform, now are active onmeans its perfect forused
widely in B2BTwitter (vs just reaching moderncommunication 54% on
Facebook) businesspeoplewww.traffika.com.au 11. TWITTER GETTING
STARTEDMUSICNEWS 1Check that your brand name is available by
signing upSet up a dedicated RSS Reader and add interesting blogs
2TRAVEL your industry. This is where youll find qualityfromcontent
to Tweet out. Monitor your profile regularly and reach out to
anyone 3 who mentions you or ReTweets your content. HootSuite
POLITICS is a useful free tool for managing
this.www.traffika.com.au 12. TWITTER CASE STUDYGrilld BurgersVery
active with a large socialcommunity Provides value to their
followers Encourages engagement with the brand Uses Twitter for
customer servicewww.traffika.com.au 13. LINKEDINThe worlds largest
Dedicated toAdding 2 newprofessionalmakingmembers everynetwork 100
professionals second (1 millionmillion members more productive
every week)& successfulwww.traffika.com.au 14. LINKEDIN GETTING
STARTED MUSICNEWS 1Head to LinkedIn and create a Company Page for
yourbusiness, and ask all employees to nominate it as theiremployer
on their own LinkedIn profiles. Fill out your company description,
using key terminology to 2 promote the value your business
provides. This descriptionTRAVEL also appears on Google searches.
POLITIC Populate your Services tab so people can see what you 3S
provide and can recommend specific services to
friends.www.traffika.com.au 15. LINKEDIN CASE STUDIESCompany Pages
Pages are the ideal place to build a corporateprofile of your
organisation. Allow people to follow you for updates,Starbucks
LinkedInPage represents the sizeprovides a place to go for people
to get and professionalism of the companyinformation on events,
careers, news.LinkedIn Groups Utilising LinkedIn Groups to share
knowledgeThe Franchise Professionals LinkedIn Group provides a
among Franchisees.valuable forum for its members LinkedIn Groups
provide a common forum for professionals to ask and answer
questionswww.traffika.com.au 16. GOOGLE+Newest andStraddles the
Recently opened upfastest-growing information-focus Company
Pages,social network, of Twitter with allowing businesses
toleverages the the interactivity grow their onlineubiquity of
Google. of Facebook.presence.www.traffika.com.au 17. GOOGLE+
GETTING STARTEDMUSICNEWS 1Log into any Google product (igoogle,
gmail, etc) andcreate your G+ Page. During the sign-up process,
link your G+ page to your 2TRAVEL company website to help Google
identify the official relationship between your web and social
presence. POLITIC Use gplus.to to create a vanity (shortened) URL
for 3 S your Business Page so it can be easily shared and
remembered.www.traffika.com.au 18. GOOGLE+ - CASE STUDIESMen In
Kilts Promotional images and videos Sharing Franchising news &
informationwww.traffika.com.au 19. GOOGLE+ - CASE STUDIESPerm-a-Dry
Uses their Google+ Page as a resource for information about their
product By providing technical product information they are
marketing for interested franchisees.www.traffika.com.au 20. GO FOR
IT! Congratulations on taking the important step ofrecognising
social medias importance to thefuture of your franchise. Social
media is about building a community aroundyour franchises brand by
building relationshipsand providing value. Be patient and
consistent with your social mediaefforts and your franchise will
experiencesustainable and long term success.www.traffika.com.au 21.
STAY IN TOUCHfacebook.com/traffika
traffika.com.au/blogtwitter.com/traffikalinkedin.com/company/traffikaslideshare.net/traffika
gplus.to/traffikatraffika.tvwww.traffika.com.au
