SEASON2013
SOCIAL MEDIA MONITORING
FORMULA ONE
2
The Formula One 2014 starts soon in Melbourne, time to take a short look back.
We had a roooooooooaaaaaaaaarrring Social Media Buzz in 2013 !!
Start your engine and get ready!
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Formula One Season 2013 Worldwide (Open Social-Web)
11 Teams Top 12 Drivers
5 Manufacturer 22 Sponsoring Brands
Social Media Monitoring with Radarly
We monitored:
Social Media Monitoring is a great way to measure your sponsoring!
Impact: Learn how often your brand is mentioned on the web. ROI: Evaluate the degree of involvement (Indicated through Likes, Comments, Retweets etc.) A high valid “currency”. Image: See what people think about your brand and your sponsoring.
5
44727
77387
150005
217132
269476
Marussia
Renault
Lotus
Mercedes Benz
Ferrari
Mentions of Manufacturer (extract)
28% English Spanish 22%
German 14% 11% French
9% Italian
7% Portuguese
1% Croatian*
0,3% Catalonian*
*extract of 56 different languages
Deeper Insights: 56 Languages “Ferrari”
6
142
172
525
1135
1328
1425
1711
1734
3444
3842
5337
5566
6152
6262
11309
11677
Randstad
Rexona
Kingfisher
Armin Strom
SAP
Nec
Siemens
Telmex
General Electric
PDVSA
Santander
Vodafone
Blackberry
Petronas
Infiniti
Shell
222892 Red Bull
Mentions of Brands (extract)
Deeper Insights: Buzz-Evolution “Shell”
1
2
7
1
2
Mentions of “Shell” in detail (extract)
8
12.866
46.191
208.728
211.765
239.587
421.694
462.868
545.948
834.082
1.614.131
1.800.105
1.879.157
Esteban Gutierrez
Sebastian Vettel
Romain Grosjean
Nico Hulkenberg
Kimi Räikkönen
Nico Rosberg
Felipe Massa
Sergio Perez
Mark Webber
Jenson Button
Lewis Hamilton
Fernando Alonso
Number of Twitter-Followers after the last GP
0
10000
20000
30000
40000
50000
60000
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18Grand-Prix
Follo
we
r g
row
th
Deeper Insights: Follower-Growth/GP “Alonso”
9
Facebook-Fan Evolution (extract)
0
200000
400000
600000
800000
1000000
1200000
1400000
1600000
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
Red Bull Racing
Vodafone McLarenMercedes
Lotus F1 Team
Mercedes AMGPetronas
Sauber
Force India
Williams F1
Scuderia Toro Rosso
Caterham F1 Team
Marussia F1 Team
Fan
s
Grand-Prix
Facts: • 1st Place caused an average Facebook-Fan growth of 12.500 • 2nd Place caused an average Facebook-Fan growth of 7.980
The insights are based on…
… a dataset of more than 920.000 mentions referring to the Formula One Season 2013
… more than 50 different languages … timeframe from March 2013 till today (January 2014) … Websites, Blogs, Twitter, Facebook, YouTube, Google+
and more. … evolution of Facebook-Pages and Twitter-Accounts of
drivers and teams. Social Media Monitoring with Radarly
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Interested in our Formula One Dataset? Or in doing Social Media Monitoring & Research?
Contact us!
RADARLY: SOCIAL MEDIA
MONITORING
ENGAGE: WEB-
SEGMENTATION,
-VISUALISATION
IMPACT: CAMPAIGN
TRACKING
CONTACT:
ADRESS:
Felix Scherrer Digital Research Manager
+49 621 97652648
Linkfluence Deutschland GmbH
Julius-Hatry Straße 1
68163 Mannheim | Germany
www.linkfluence.com
#linkfluenceDE
facebook.com/linkfluenceDE
http://de.slideshare.net/linkfluenceGermany
Content & Design by Felix Scherrer