Ford @ BlogWorld Expo 2010
Fiesta Movement
6.2 million views
750,000 views
40 million impressions
132,000
handraisers
83%new to
Ford
30%under 25
20
11
Explo
rer
Reveal
• Total impressions – 99MM• #1 Trending Topic on Twitter; #2 in Google
Trends for the day • 500,000-plus 2011 Explorer site visits versus
daily average of 7,000 for 2010 Explorer • Hit 50,000 Facebook "likes" of the Ford
Explorer by end of day July 26 - added over 10,000 likes in a single day
Explorer Reveal Stats
Brian McClaryDigital Marketing
Ford Motor Company
Promoted Trends/Tweets
• August 13 to promote Mustang Boss 302
• Live for 12 hours– Almost 40MM impressions – 21k qualified impressions – 6,400 clicks on Promoted Tweet– 390 RTs– 32.69% Engagement Rate
2012Ford Focus
The Focus Global Test Drive
• 100 participants
• $10,000 per team for a charitable cause
• Apply via Facebook
Jeff EggenBrand & Content Alliances
Ford Motor Company
Focus Rally: America How It Works
Six teams rally across America in the new Focus over the
course of 5 weeks
At the end of each
stage a challenge will
await them
#2) FollowBecome fans &
followers of Rally teams & comment
on activities
#3) ParticipateActively play-
along in challenges,
supporting your favorite team
Content is shared through the web and broadcast
#1) WatchView on Hulu, TV integrations &
syndicated channels
Consumers engage with
content in 3 ways
Using the Focus and its features, teams complete each stage of the rally for time and
accumulated points
TV ProgrammingMobileSocial/UGCInteractive TVContent Sites
Distributed Engagement Channel – Content Aggregation SharedContent Platform across all distribution channels
Focus Rally: America
Focus Rally: America Content Distribution
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