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For the sake of cinemaWe demand more of the films we watch
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What is Perceptive Media?
http://www.flickr.com/photos/ericmay/4800495049
“Internet technologies and sensibility to create something
akin to a personal theatre experience in your living room...”
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Storytelling timeline
http://www.flickr.com/photos/feuilllu/302001867/
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Engaging, participatory, immersive..
http://www.flickr.com/photos/smcgee/234278571
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Storytelling not as a solid narrative
https://www.flickr.com/photos/nickpiggott/5212959770
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The pieces make the narrative
https://www.flickr.com/photos/halfbeak/5541818517
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Affected by context, location, time...
https://www.flickr.com/photos/haaijk/14196995087
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Narrative on Rails
http://www.flickr.com/photos/ag2r/4437697015
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Perceptive Media “Breaking Out”
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Scalable experiences (50000+)
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Unlimited variations not versions
http://www.imdb.com/title/tt0816692/ Interstellar – © 2014 – Paramount Pictures
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Contextual will define the future
http://www.imdb.com/title/tt2096673// Inside Out – © 2015 - Disney
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The emphatic factor
https://www.flickr.com/photos/dollarside/5026135055
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Narratives which are experiences
http://www.imdb.com/title/tt0259711/ Vanilla Sky – © 2001 – Paramount Pictures
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Human attention is a scarce commodity
https://www.flickr.com/photos/dani_vazquez/12644326014
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TV as wallpaper
http://www.flickr.com/photos/chrisbartow/5835428673/
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The Attention Economy
http://www.themoviedb.org/account/LaTropa64 - Quote from New Line Cinema’s “Se7en”
“Wanting people to listen, you can’t just tap them on the shoulder any-more. You have to hit them with a sledgehammer, and then you’ll notice you’ve got their strict attention” - John Doe
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Just a tickle will do
http://www.flickr.com/photos/d_lee/2394548742
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Highly relevant
http://www.imdb.com/title/tt0114369/ Se7en – © 1995 - New Line Cinema
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Media has far more potential
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We are the narrative
https://www.flickr.com/photos/ifraud/2795281745
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Storytelling always was/is participatory
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Go experiment, thank you...
Ian Forrester | @cubicgarden | [email protected]