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BIGGBY® COFFEE ARCADIA BREWING CO. Contact Rachel Wiltse Contact Karmene Hassell Cell 517-505-5931 Office 269-276-0440 x202 Email [email protected] Email [email protected] Website www.biggby.com/news/ Website www.arcadiaales.com/beer/morning-nightcap

FOR IMMEDIATE RELEASE: SEPTEMBER 8, 2017 BIGGBY® COFFEE, ARCADIA BREWING COMPANY PARTNER FOR COFFEE INSPIRED BEER

Arcadia Ales Morning Nightcap Coffee Porter to Use an Exclusive BIGGBY® COFFEE Blend East Lansing/KalamazooMI, September 8, 2017- There are a lot of natural matches when it comes to pairingcoffee,fromfoodoptionslikebagels&donutstoexperientialmatcheslikeasunriseorcrispwintermorning.So,itiswithmutualenthusiasmthatBIGGBY®COFFEEandArcadiaBrewingCompanyhavecometogethertopairbeerand coffee in a new collaboration:Morning Nightcap, a rich and creamy coffee porter brewed with BIGGBY®COFFEEPapuaNewGuinea.

BIGGBY®COFFEEandArcadia’spartnershipsparked froman ideaout in the field. “Wehadoriginallygotten theideamentionedtousbyoneofourOwner/Operators(KyleKinney)onthewestsideofthestate”saysBIGGBY®COFFEECo-President/CEOMichaelMcFall.“Itwasn’tuntilwestartedreallytalkingwithArcadiathatwerealizedhowamazingthisopportunitytrulywasandwhenwedecidedtomoveforward.”Kinney,whoownsseveralstoresintheKalamazooarea,knewthatwiththeBIGGBY®COFFEEAnnualFranchiseMeetingcomingtohiscitythispastAugust, therewasanopportunity“brewing.”“Knowinghowbigofa fanTim(Suprise)wasofBiggbyCoffeethisidea justmade sense. I love the fact that twowell known and loved craft industry companies have combinedforcestoproducesomethingabsolutelydelicious!”saysKinney.Alongwiththepartnership,ArcadiaalsowillhaveapresenceinLansingwiththeopeningoftheArcadiaAles&Smokehouselaterthisyear.

ArcadiaBrewingCompanyisexcitedtopartnerwithMichigan-madecompanyBIGGBY®COFFEEthathasasmuchenthusiasmfortheircraftasArcadiadoesfortheirbeers.“Theartisanalfabricofcraftbeerandcoffeeiswovenbycommittedandcommunityorientedcompanies,andthisArcadia/BIGGBY®collaborationtrulyreflectsadedicationtoquality,innovationandexperience.”TimothySuprise(Founder/CEO).

ArcadiaBrewingCompanyhasbeenbrewingMorningNightcapcoffeeporterforthreeyearsnow.Eachpreviousbrewwasonlyavailableondraft, allowingeachbatch tobe fine-tunedas thebrewersworked to find the rightblendofdeliciouscoffeetopairwithanequallyenjoyableporter.ThenewpartnershipfacilitatedtheopportunityforBIGGBY®COFFEEtocreateabrand-newbeanblend.Aftertestingavarietyofexistingblendsinsmallpilotbeerbatchesandresearchingseveralnewblendoptionsthewinningcoffeebrew,PapuaNewGuinea,cameoutontop.

BIGGBY®COFFEE’smediumblend’sbuttery,nutty,andsweetflavorsbringouttherichnotesofdarkchocolateandfruitinArcadiaBrewingCompany’sporter.Theblendalsomakesagreatbrewedcoffeeoptionforthemorningaswellasaperfectcomplimenttothebeer.Whenthedaydragsonandthenight’s too long, it’s timetopickupaMorningNightcap!

MorningNightcapwill be releasedondraft atArcadiaBrewingCompany inKalamazooonSeptember28,2017,whichis“NationalDrinkBeerDay.”Asluckwouldhaveit,MorningNightcapwillbereleasedinbottlesforthefirsttimeatArcadiaBrewingCompanyinKalamazooonSeptember29,2017,whichis“NationalDrinkCoffeeDay!”Itseemsthestarshavealignedforthisdeliciouspartnership. LookoutforthenewBIGGBY®COFFEEcoffeeblendavailable inselectstoresandonlineattheendofSeptemberandArcadiaBrewingCompany’sMorningNightcapcoffeeporterinthemarketinsix-packsof12ouncebottlesandondraftinearlyOctober!

BIGGBY®COFFEE,EastLansing,Mich.-based,wasstartedwitha single storeonMarch15,1995.Oneyear later,andonthecuspofopeningasecondlocation,MichaelMcFallandBobFish,onahandshakeand$4,000,decidedto franchise theconcept.BIGGBY®COFFEE’sculturalvaluesofMakeFriends,HaveFun,BYourself,LovePeople,and ShareGreat Coffee help coffee-lovers and the coffee-curious alike benefit from a less pretentious and funapproachtothestandardgourmetcafeparadigm.Besidesconnoisseur-worthydrinkswithpronounceablenameslikeTeddyBear®andCaramelMarvel®,BIGGBY®baristasprovideauniqueexperiencefocusedonbrighteningtheircustomer’sday.The“Big‘B’”ontheorangebackgroundcaughton,andtodayBIGGBY®COFFEEhas254cafesopenor under contract across nine states including: Michigan, Ohio, Indiana, Illinois, South Carolina, Wisconsin,Kentucky,Florida,andTexas.

Forover20years,ArcadiaBrewingCompanyhasbeencommittedtoaBritishinspired–AmericanBrewedstableofbeers.Aspiringtobrewbeersthatachievebrilliancethroughbalance–alesthatsatisfythesenseswithcomplexflavorwhileprovidingpurerefreshmentthatleavesyouwantingmore.

In1996,Arcadia’s first25-barrelbatchwasbrewedonaBrickKettleBrewingSystemfromEnglandattheBattleCreek,MIlocation.Fast-forward–todayeverybatchisproducedona50-barrelAmerican-madebrewhouseattheKalamazoo Riverfront Brewery, Pub and Garden. Arcadia’s 20th Anniversary in 2016 ushered in a new era ofbrewingpossibilitieswiththeinstallationoftwonew100bblclosedfermentationtanksprovidingtheabilitytousenew yeast strainswhile continuing to brew classic ArcadiaAles using the distinctive, proprietary yeast strain intraditional,openfermenters.TheabilitytobrewwithnewyeaststrainsopeneduptheArcadiaBrewingCompanyportfolio of offerings, allowing the brewers to be creative in ways that were not previously accessible andbroadeningthescopeofbeersproduced.Withthesechanges,ArcadiakeepstheirpromisetouseonlythefinestdomesticandEnglishmaltedbarley,alongwiththehighestqualityhopsavailablefromthePacificNorthwestandMichigan.

For Arcadia, it’s always been about commitment; to creating quality beers, to building relationships withcustomers,andtosupportingthecommunity.ThankyouforfindingaplaceforArcadiaAles inyourglass, fridgeandcooler!


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