FoodLoop: Reducing retailers food wasteWith the support of FIWARE technology
Current situation: Food Retail Industry (Germany)
550,000 tons of grocery’s wasted2 shopping carts per store per day
6% of perishables removed before expiration
Cost: 1.6bn EUR + labor + disposal costs
Reason: Freshness Policy + Inefficient Batch Management
1. Reduce food waste
2. Enable sustainable shopping
3. Improves retail image & profits
The Idea of FoodLoop:
• Optimize a retailer’s lot management.
• Enable direct & personalized proximity marketing of items
near their best before dates.
• Promote products automatically and in real time.
• Connect retailer with sustainable shoppers.
FoodLoop System
Consumers receive up to date discounts, anytime, anywhere.
Preisschild
EAN/GTIN-Barcode
DataBar
Since 2008: Extended EAN barcode with additional information including expiry/best before end dates.
Label Knowledge: The Foodloop Evolution
Consumer(FREE App)
Food Retailers Social/Environmental
Reduced cost of groceries
Reduced Write-Offs, Labor & Disposal costs
Product Transparency
Simple sustainable shopping
Increased Revenue & Profits
Improved ResourceEfficiency
Feel good factor Marketing tool for CSR Campaign
Reduced CO2Emissions
Advantages for ALL: B2B2C Multi Partner Platform
FI-WARE Labs Cloud - Cloud Platform for In-Memory database
Keyrock Identity Management – Cross-Platform Login
COSMOS, Orion Context Broker, Complex Event Processing –personalized, automated product recommendations.
Specific Enablers: FI-Space - secure B2B API’s and Data Exchange with retailers.
RESTful API’s – connecting devices on FoodLoop to our backend
SAP Retail Integration
Technical Infrastructure:
Foodloop Partnerships & Promoters
Ongoing talks with…
@FoodLoopApp
www.facebook.com/FoodLoopApp
www.foodloopapp.com
Philippa Main
Head of PR+447570825429