Marketing Solutions
Followers: Build and Engage
2
of LinkedIn members said they would
“follow” companies
88%
Your Followers: A valuable pool of talent
Long-term
relationships
Engaged talent
pool
64%
of followers would follow
companies “indefinitely”
61%
of members are more likely to
share information as a result
of following a company
71%
of members are interested in
updates on job opportunities
from companies they follow
Brand evangelists
LinkedIn Follower Report, US, January 2012
4
What members want to hear
How often members want to receive company
updates
Source: Survey of 3 active LinkedIn members in the US and Canada (fielded 10/3/2011)
Base: Respondents who said they would follow at least 1 company (n = 320) & were interested in receiving this specific update
~45% of company followers would
prefer to get weekly updates
Information members want to receive1
61%
68%
71%
New project or initiative
Relevant news articles and insights
New job openings at the company
I DON'T want marketing spam, I do
want news stories, product
reviews, people I know leaving or
starting there.
I want to know when a
company launches a new
product. I want any
financial
announcements from a
company.
In your own words, please describe the kinds of company updates that you would
be most interested in receiving.
Updates that include large strategic & people shifts in
the company. New product launches, discoveries of
new technologies / partners with technologies. Large,
unexpected financial changes. High profile talks by
key leaders, i.e. CEO, President, CFO, CMO's etc.
I like to stay in touch
with the industry. New
tips- tricks, and
people moving
around.
Source: Survey of 320 active LinkedIn members in the US and Canada (fielded 10/3/2011)
8
50 characters or less
drives 28% higher
engagement
Less is More
What can you do
1
Engage and build relationships Deliver regular updates to your followers’ network update streams
NEW
2
xyzCo
xyzCo
Ed Franklin
Grow your talent community Add followers by targeting the right types of professionals
LinkedIn internal data, April 2011- February 2012
Off LinkedIn… …and On LinkedIn
Grow Your Career by Following:
XYZ.CO
Cecile, get the latest on XYZ.CO
Jobs, News & more!
XYZ.CO
Grow Your Career by Following:
XYZ.CO
Cecile, get the latest on XYZ.CO
Jobs, News & more!
XYZ.CO
Establish a Career Page Build your careers hub on LinkedIn
LinkedIn Follower Report, US, January 2012
63% Of LinkedIn members expect companies to
have a presence on LinkedIn
Measure your impact Detailed follower analytics
Track
company
update
engagement
metrics
Segment
followers on
targetable
dimensions
Track new
follower
acquisition
NEW
Why should you care?
• 71% followers interested
in career opportunities
• 80% of members will
Follow up to 6 companies
What can you do?
• Add Follower button
• Communicate
• Target/Track
Key Take Away’s......
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