LEARN MORE AT WWW.PLATFORMBOOK.COMDesigned by Principle Design Group. www.PrincipleDesign.com

WOW

PREPARE TO

TRIBEENGAGE YOUR

BUILD YOUR

START WITH

STEP FIVE

STEP THREE

STEP TWO

STEP FOUR

Create a compelling product

Bake in the WOW

Don’t settle for less thangreatness

Wrap the WOW in style

EXPAND YOUR

HOME BASE

Get more blog comments

Monitor your brand

Don’t feed the trolls

Monetize your blog

Kiss marketing good-bye

Build your subscriber list

Give stuff away

Employ consistent branding

Understand the model

Start a blog (or restart one)

Protect your intellectual property

Forget about metrics (for now)

FIVE STEPS TO BUILDING YOUR

PLATFORM

REACH

LAUNCHAccept personal responsibility

Think bigger...no, BIGGER!Assemble your pit crew

Get a great head shot

STEP ONE