Download pdf - Five-Step All-in-One Small Biz Practical Marketing

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practical marketinga five-step marketing program for small biz



presenter

Tina Stock | Executive Director, Marketing – YP

Connecting millions of consumers with local businesses for over 100 yrs

North America’s largest local search, media and advertising company

#3 in the U.S. mobile search advertising industry

YP.com – a top 40 website

Generating over 40B annual impressions on the YP Local Ad Network

Over 3,000 media consultants helping over 575,000 local businesses get,

and keep, customers



practical marketing

a 5-step practical marketing program focused on “doing”, not

theory, so you can easily grow your business





step 1get started

step 2



define your ideal customer

demographic

male,

female,

income,

age

location

neighborhood,

city,

state,

everywhere

interests

hobbies,

affinities,

clubs

life events

& stages

married,

expecting,

retiring



develop your business story

how do you talk about your business in a way that makes your ideal customer want to do business with you?



the story arc

what do you do?

what problem do

you solve?

how is your business

different?what is their

happily-ever-after?introduction

complication

climax

resolution



your business story

what do you do?

what problem do

you solve?



happily-ever-after?I have a

garden shop.

complication

climax

resolution



your business story

what do you do?

what problem do

you solve?




garden shop.

I sell specialty and

exotic plants.

climax

resolution



your business story

what do you do?

what problem do

you solve?




garden shop.


exotic plants.

the plants I sell are

not in big box stores.

resolution



your business story

what do you do?

what problem do

you solve?




garden shop.


exotic plants.

the plants I sell are

not in big box stores.so customers can have the

garden of their dreams.





step 2get online

step 3

get started



consumers look online for local businesses

Learn More: http://adsolutions.yp.com/small-business-marketing-center/infographics/local-business-listing-accuracy-counts

http://adsolutions.yp.com/small-business-marketing-center/infographics/local-business-listing-accuracy-counts



control your business listing, now



get a mobile responsive website



optimize your website for search engines

can Google find you?





is your site relevant?





is your site relevant?

is your site important?





step 3get leads

step 4

get online



do it S.M.A.R.T.



do it S.M.A.R.T.



do it S.M.A.R.T.



do it S.M.A.R.T.



do it S.M.A.R.T.





step 4get fans

step 5

get leads



share your story

go localpictures!pictures!pictures!



reward loyalty

loyalty programs volume discounts membership perks



make it easy to refer

fastask!

easyratings and reviews on

social and local sites

practicalshareable content





step 5get better

get fans



measure

fastjust ask! use pencil & tally.

easycall tracking lines.

practicaldigital tags.



improve

online with a

free webpage?

add more

content.

small website?

invest in great

content.

small Google

campaign? add

more money.



add

doing search?add display.

doing display?add direct mail.



try practical marketing, and let us know how it works!