johnhaydon.com
Five Simple Tips To Get More From Facebook Events
Agenda
1) Create the event with your Page
2) Update your cover image
3) Show faces of those who’ve RSVD’d
4) Include link for tickets
5) Encourage new registrants to RSVP
johnhaydon.com
Five Simple Tips To Get More From Facebook Events
Create the event with your page
Create the event with your
Page, unless the event is
intended for a Facebook Group.
johnhaydon.com
Five Simple Tips To Get More From Facebook Events
Promote event with cover images
Use your cover image to promote events. Don’t forget the link!
johnhaydon.com
Five Simple Tips To Get More From Facebook Events
Show RSVPs to leverage social proof
Show RSVPs to leverage social proof. People want to know
who else is going
johnhaydon.com
Five Simple Tips To Get More From Facebook Events
Include a link to register
Don’t forget the link to register!
johnhaydon.com
Five Simple Tips To Get More From Facebook Events
Encourage registrants to RSVP to the FB event
Encourage new registrants to register
Set up drip campaign for new event
registrants that includes a call-to-
action to RSVP to the FB event.
This automatically creates word-of-
mouth marketing on Facebook.
johnhaydon.com
Five Simple Tips To Get More From Facebook Events
Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online fundraising. Consultancy based in Cambridge, MA.
Instructor at Marketing Profs University, regular contributor at Social Media Examiner
Author: Facebook Marketing for Dummies, 3rd and 4th Editions
Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of Philanthropy, NetworkForGood and various local Chamber of Commerce.
Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston, National Wildlife Federation, Razoo Foundation.
About John
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