Fishing Market Sector Meeting
February 3rd, 2009Tourism Vancouver Island
Overview
• Budget History• Marketing Initiative History• Future Opportunities• Questions and Answers
Budget History
Year Budget FY 02 $ 12,500
FY 03 $ 27,250
FY 04 $ 30,863
FY 05 $ 30,034
FY 06 $ 19,943
FY 07 $ 7,856
FY 08 $ 13,052
FY 09 $ 5,000
Marketing Initiative History
Year Shows Advertising FY 03 3 Various publications
FY 04 3 Fishing & Hunting News, BC Fishing Alliance, Fred Hall
FY 05 3 Fishing & Hunting News, BC Fishing Alliance
FY 06 2 Fishing & Hunting News, Western Sportsman, BC Fishing Alliance
FY 07 1 Fishing & Hunting News, BC Fishing Alliance, BC Outdoors Fishing Adventures
FY 08 1 Fishing & Hunting News, Western Sportsman
FY 09 0 Western Sportsman
Future Opportunities
Year Budget Shows Advertising
FY 09 $ 5,000 0 Western Sportsman
FY 10 $ 9,200 ? Western Sportsman and BC Sportfishing
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Questions and Answers...
• What are the key geographic markets?• What marketing activities do you undertake now?• What marketing activities would you like to
undertake?• What marketing activities do you think would best
work in a cooperative circumstance?