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Page 1: Finding Your Voice with Social Media

Finding Your Voicei n S o c i a l M e d i a

Independent Schools Association of the SouthwestApril 16, 2010 11:00am - 12:00pm

Travis Warren, WhippleHill, Inc.

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“Social media is the combination of people gathering together using

technology that allows for the sharing of words, pictures and videos to create engagement and and the opportunity

for shared meaning”

96.229.37.254 (talk) 20:37, 4 April 2009

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of words, pictures and videos to create

engagement and and the opportunity for shared

meaning”

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Social Media | + -- Social Networking

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SocialMedia Your

Website

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SHARED MEANING

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SHARED MEANING

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SHARED MEANING

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Content + Comments = Shared Meaning

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CONTENT

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RANK WEB SITE SITE TYPE COUNTRY/COMPANY

1 google.com Portal/Search Google

2 facebook.com Social Network USA

3 yahoo.com Portal/Search USA

4 youtube.com Social Network Google

5 live.com Portal/Search Microsoft

6 wikipedia.org Encyclopedia USA

7 blogger.com Blogging Google

8 msn.com Portal/Search Microsoft

9 Baidu.com Social Network China

10 Yahoo! カテゴリ Portal/Search Japan

Traffic Rankings Oct 2009

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worcester academy -site:worcesteracademy.org

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craiglist

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Teacher

Student

Alumni

ParentHead of School

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Words

Photos

Video

Audio

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Words

flickr.com/switchmorgan

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commenting

blogging

micro-blogging

social bookmarking

wikis

forums

listservs

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W H I P P L E H I L L

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Photos

flickr.com/multiget

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Archives

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Archives

flickr.com/proctorarchives

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What is the most popular camera on the web?

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flickr/stillframe

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Video

flickr.com/smilebig01

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flickr/daniel_manning

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Audio

flickr.com/splorp

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How will

school websites

evolve ?

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SocialMedia Your

Website

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