Mike Russell @MikerDzign

Finding your Twitter Voice

@mikerdzign• 8,600 tweets• 1,900 following• 1,800 followers• Tweeting since 2008

About me

Co-tweet for@visitflagstaff• 5,100 tweets• 2,000 following• 5,400 followers

@flagstaff_comm• 2,100 tweets• 1,500 following• 1,500 followers

Beginner Basics

• Twitter: Microblogging service that enables users to send and read 140-character text messages, called "tweets".

• Tweets are published online either publicly or privately.– Protect my tweets.

Closed vs. Open Social Network ─ What’s the Best Option for Your Company? By Laura Woods @MrsLauraWoods

Sign up its FREE!• Name, email and password

• Use your business name or real nameDon’t get too cutesy

• Don’t be an eggheadSocial networking sites are a great place to help brand your business or yourself.

• Fill Your BioTwitter accounts with a biography have eight times as many followers compared to

those without. “How To Set Up Your Twitter Profile” by David Masters @davidgmasters

“Your username, biography, and profile picture are the foundation of your branding on Twitter.” “How To Set Up Your Twitter Profile” by David Masters @davidgmasters

Don’t Be An Egghead!@BigFishDigital

Twitter Plan

• What do you want out of Twitter?

• Who do you want to see and be seen by?

• Build general rules and guidelines for: • who you follow • who you allow to follow you• the general subject matter of your tweets

Build an Audience

Follow those who matter to your goals.

Follow real people not just celebrities

Use Twitter Search or Recommendations to find:• People in your industry• People in your community• People or Organizations with similar interest

Organize your follows into lists to help you keep track

How to Use Twitter wikihow

Twitter TalkKnow the lingoTwitter vocabulary - Urban Dictionary - InternetSlang.com

Hashtags: A word or an unspaced phrase prefixed with #. Makes it possible to group tweets for easier searching.

Retweets: (RT) is a re-posting of someone else's Tweet. Do this often and (TY) those who do it for you.

MTs: modified tweet#FFs: followfriday DMs: direct message

URL Shortners: Owly, Tinyurl, Bitly

Lists: Help you organize the people you follow into lists of businesses or personalities.

Trending Topics: (#TT) a range of subjects which many users across Twitter are talking about simultaneously

Promoted Tweets: Pay to 'trend', to gain attention and traffic from Twitter users worldwide

How to Use Twitter wikihow

ResourcesSocial Media Monitoring Tools -

TweetDeck - Free downloadable software dashboard. Post from 4 Social Media Networks. *Facebook, LinkedIn, MySpace, Twitter

Hootsuite - Free and Pro version, downloadable software dashboard. Schedule posts, collect analytics and include team members in the pro version. Post from 8 Social Media Networks. *Facebook, Foursquare, LinkedIn, Mixi, MySpace, Ping, Twitter, WordPress.

Sprout Social - Monthly Cost, web based dashboard. Schedule posts, collect analytics and include team members. Post from apparently everything except Google+.

Seesmic - Free downloadable software dashboard. Post from 3 Social Media Networks. *Facebook, LinkedIn, Twitter

http://alloyproductions.wordpress.com/2012/05/14/hootsuite-seesmic-sprout-social-or-tweetdeck-who-has-the-best-social-networking-client/ @alloy_pro

Helpful sites To get you started

Mashable - Covers the top social media news on topics like Facebook, YouTube,Gmail, Twitter, Amazon, Pinterest and More

Twazzup - Twitter real-time monitoring and analytics

Buffer - Share content to Twitter, Facebook and LinkedIn

Klout - Measures your Twitter influence

Google Alerts - Will email you online mentions of keywords

What to tweet aboutTalk about anything that crosses your mindKeep it humanDon’t over do it Don’t under do itDon’t over think itDo remember this is publicHave funEducateInform

ENGAGE

The Invisible AudienceYour audience is 4x larger than you think

The 1% Rule, also known as the 90-9-1 Rule.

• 1 percent of users are creators

• 9 percent of users are commenters

• 90 percent of users are observers

Why Your Social Media Posts Are More Popular Than You Think: Inside the Invisible Audience By Kevan Lee @KevanLeeCommunity Management:The 90-9-1 Rule is Dead By Sam Fiorella @samfiorella

The 90-9-1Rule is deadThe Internet has changed this grouping

“Web 2.0 and social media, which is accessible 24/7, and at our fingertips thanks to mobile devices, has made it simpler for a greater number of people to become ‘active’ contributors.”

“more people are becoming “active”… commenting on other people’s content”

A Weekly Twitter Cycle example

Monday • a.m.tweet • p.m. tweet(no response)

Tuesday • industry tweet• info tweet(RT)

Wednesday • Food tweet • Favorite(no response)

Thursday• Photo tweet• Random thought tweet(twitter conversation)

Friday • Thank you for the RTs(#FF)

Conference Tweeting

Announce your arrival.

Ask where thegood places toeat are at lunch and Tweetup!

Research your speakers and find out what sessions you want to attend.

Find out what the conference hashtag is so you can become part of the conversation.

#grphxfest2014

Amplify the speakers message with informative tweets.

Continue the conversation post conference with new foundTwitter friends.

Q & A

• Happy Tweeting