Finding and Designing Around What Makes Your Products Unique
@victorbejar
Victor Bejarvictorbejar.com
electroniccommercial transaction
buying or sellinga product or service
online
User Experience
buyersproduct !
this is an agreement
consensual hallucination
Jeremy Keith
find and design around what makes your product unique
discover
understand
reveal
click tracking
analytics
conversion testing
HXHuman Experience
discoverwhat makes the product unique?
talk to the people selling it
talk to the people buying it
fashion
functionality
good price
FunNames
Patterns
StyleFunctionality
Bags Storage Bins Coolers Accessories Travel Sport Gear
Beach & Pool Shoulder Multi Pocket Zip-Top Collapsible Desk & Shelf Lunch Bags Picnic Totes Cosmetic Bags Wristlets Luggage Backpacks Gym
shape
style functionality season ...
colors
pattern
Gestalt Psychology, Wikipedia
“The human eye sees objects in their entirety before perceiving their
individual parts...”
shape
style functionality season ...
colors
pattern
discover
understand
understandwhat is special about that unique
element I discovered?
google it
go to a library or book store
watch videos, documentaries, movies
user testing
survey
interact with the product
emphasis
scaleharmony
contrast
repetition
variety
pattern
Richard M. Proctor, Principles of Pattern Design
“Is the result of repetition of an element or motif. The system of
distribution and the relative detail of the motif determine the apparent
complexity of a given pattern”
Line
Form
Color
Shape
Space
Mark
Texture
discover
understand
reveal
revealwhat can I do uncover the solution?
draw sketches
brainstorm
create wireframes
create prototypes
design
use design studio methodology
discover
understand
reveal
use the product advantage as your
advantage