Xavier Corman | Martin van Wunnik 1 07/02/2012 Xavier Corman | Martin van Wunnik 1 07/02/2012
Finance for Startups
Martin van Wunnik
Xavier Corman
Xavier Corman | Martin van Wunnik 2 07/02/2012 Xavier Corman | Martin van Wunnik 2 07/02/2012
Sponsors
Xavier Corman | Martin van Wunnik 3 07/02/2012 Xavier Corman | Martin van Wunnik 3 07/02/2012
Finance for Startups
• Introduction
• Company Setup
• Accounting
• Financial Plan
• Funding your startup
• Valuation / Dilution
• Workshop’s details
• Q&A
• Pizza
Xavier Corman | Martin van Wunnik 4 07/02/2012 Xavier Corman | Martin van Wunnik 4 07/02/2012
Who we are ?
Martin van Wunnik
Xavier Corman
Xavier Corman | Martin van Wunnik 5 07/02/2012 Xavier Corman | Martin van Wunnik 5 07/02/2012
This presentation is available for free:
http://www.meetup.com/Finance-for-Startups
http://www.slideshare.net/xaviercorman
Xavier Corman | Martin van Wunnik 6 07/02/2012 Xavier Corman | Martin van Wunnik 6 07/02/2012
Creativity
level
Finance & Accounting
level
Xavier Corman | Martin van Wunnik 7 07/02/2012 Xavier Corman | Martin van Wunnik 7 07/02/2012 7
Creativity level
Finance & Accounting
level
Reality check
Funding � Value ?
Investments, Costs, Revenues,
Cash
Financial Plan & Elevator pitch
Organization/Company
Team/Partners
Xavier Corman | Martin van Wunnik 8 07/02/2012 Xavier Corman | Martin van Wunnik 8 07/02/2012
Creativity level
Finance & Accounting
level
1.000 EUR
21% VAT(quarterly or monthly refund
request/compensation)
Investments �
Cash out: 1.210 EURCash in: 210 EUR (>3m)
Profit impact: 200 EUR over 5y
Cost �
Cash out: 1.210 EURCash in: 210 EUR (>3m)Profit impact: 1.000 EUR
Discounted Cash Flows
Xavier Corman | Martin van Wunnik 9 07/02/2012 Xavier Corman | Martin van Wunnik 9 07/02/2012
Why Finance for Startups ?
If you don't think about the future,
you cannot have one. John Golsworthy
where you want to go
how you are supposed to go
You need to know
Xavier Corman | Martin van Wunnik 10 07/02/2012 Xavier Corman | Martin van Wunnik 10 07/02/2012
CASH
Xavier Corman | Martin van Wunnik 11 07/02/2012 Xavier Corman | Martin van Wunnik 11 07/02/2012 11
» Why should I ?
» Capital
» Hats/Personalities
Company Setup
Xavier Corman | Martin van Wunnik 12 07/02/2012 Xavier Corman | Martin van Wunnik 12 07/02/2012 12
Why should I ?
Limit your liabilities !Professional touch
Fiscal 34% (24% for 3y)Succession
...
Formalities & some costs (bank, notary, KBO/CBE, social secretary)
Double entry accountingRevisor for in-natura contributions
Xavier Corman | Martin van Wunnik 13 07/02/2012 Xavier Corman | Martin van Wunnik 13 07/02/2012 13
Minimum capital
REAL minimum = Business required ! REAL minimum = Business required !
Legal
BVBA-SPRL (min.1)CVBA-SCRL (flexible)
18.550 EUR � 6.200 EUR(or 12.400 EUR)
SA-NV (min.2):61.500 EUR
Xavier Corman | Martin van Wunnik 14 07/02/2012 Xavier Corman | Martin van Wunnik 14 07/02/2012 14
Shareholders � Control (>51%)
Absolute / Relative majority40% - 60%
40% - 10% - 10% -10% -10% -10% -10%
Voting RightsClass A & B
Minority (blocking) interest
Investors per phase (dilution)!
Stock options:fiscal implications, buyer required
vesting conditions : targets, period (4y)
Xavier Corman | Martin van Wunnik 15 07/02/2012 Xavier Corman | Martin van Wunnik 15 07/02/2012 15
Hats/Personalities
Founders:3 years responsibility
Xavier Corman | Martin van Wunnik 16 07/02/2012 Xavier Corman | Martin van Wunnik 16 07/02/2012
Accounting: notions
• Balance Sheet – Bilan – Balans
• Profit & Loss – Compte de résultat – Winst-en Verliesrekening
• Cash-flow – Trésorerie – Schatkist
• Financial Plan – Plan financier – Financieel Plan
Xavier Corman | Martin van Wunnik 17 07/02/2012 Xavier Corman | Martin van Wunnik 17 07/02/2012
Accounting: Balance Sheet
Non Current Assets
(Actifs Immobilisés/
Vast Activa)
Equity
(Capital/Kapitaal)
LT Debts
ST Debts
Current Assets
(Actifs circulants/
Vlottend Activa)
ACTIVE PASSIVE
Xavier Corman | Martin van Wunnik 18 07/02/2012 Xavier Corman | Martin van Wunnik 18 07/02/2012
Accounting: Profit & Loss (P&L)
Revenues (Sales…)
COGS (Cost of Sales)
General Expenditures
Personnel Costs
Depreciation
Financial cost
Profit
Xavier Corman | Martin van Wunnik 19 07/02/2012 Xavier Corman | Martin van Wunnik 19 07/02/2012
Financial Plan
Content
– Assumptions
– Profit & Loss
– Balance Sheet / Investment
– Cash-Flow -> Cash needed
– Valuation of the project
– Profitability / return of the project
Xavier Corman | Martin van Wunnik 20 07/02/2012 Xavier Corman | Martin van Wunnik 20 07/02/2012
Financial Plan in 10 min
• Don’t waste your time in developing a huge
financial plan before to be sure that your
project is viable !
• In many case, in less than 10 minutes, you can
see if your idea worst something.
• How to make a very quick financial plan ?
Xavier Corman | Martin van Wunnik 21 07/02/2012 Xavier Corman | Martin van Wunnik 21 07/02/2012
Financial Plan in 10 min /questions
What are your revenues ?
What are your costs ?
What are your investments ?
How many persons for your project ?
Xavier Corman | Martin van Wunnik 22 07/02/2012 Xavier Corman | Martin van Wunnik 22 07/02/2012
Financial Plan / Prerequisites &
Assumptions
• Financial plan for 3 to 5 years
• Monthly or Quarterly base
• Excel or Calc is your friend
• Start by listing your main assumptions
Xavier Corman | Martin van Wunnik 23 07/02/2012 Xavier Corman | Martin van Wunnik 23 07/02/2012
Financial Plan / Tips for assumptions
• Office: 25 m²/person
• Price of offices: EUR 100/m²/year + 15 % for
maintenance
• Insurances: 1 % of revenues
• Marketing: define a % of revenues + starting
investment
• Don’t forget lawyers, accountant, social
secretary, office supplies…
Xavier Corman | Martin van Wunnik 24 07/02/2012 Xavier Corman | Martin van Wunnik 24 07/02/2012
Financial Plan / Profit & Loss
Revenues (Sales…)
COGS (Cost of Sales)
General Expenditures
Personnel Costs
Depreciation
Financial cost
Profit
COSTS
CASH-FLOW IF NEGATIVE
CASH
DRAIN
CASH
DRAIN
Xavier Corman | Martin van Wunnik 25 07/02/2012 Xavier Corman | Martin van Wunnik 25 07/02/2012
Financial Plan / Investments
List all your scheduled investments
YEAR 1
YEAR 2
YEAR 4
YEAR 3
YEAR 5
Xavier Corman | Martin van Wunnik 26 07/02/2012 Xavier Corman | Martin van Wunnik 26 07/02/2012
Required Cash-Flow
Xavier Corman | Martin van Wunnik 27 07/02/2012 Xavier Corman | Martin van Wunnik 27 07/02/2012 27
Funding
Some remarks
Principles
Options
Xavier Corman | Martin van Wunnik 28 07/02/2012 Xavier Corman | Martin van Wunnik 28 07/02/2012 28
And entrepreneurs? They seem to have confused the definition of entrepreneurship altogether.
Entrepreneurship, they mistakenly believe, equals financing!
This is wrong.
Over 99% of entrepreneurs who seek funding get rejected.
Yet, the entire world is focused on the 1% that is "fundable."
http://www.readwriteweb.com/start/2012/01/the-other-99-of-entrepreneurs.php
Funding, ‘Financing’
Xavier Corman | Martin van Wunnik 29 07/02/2012 Xavier Corman | Martin van Wunnik 29 07/02/2012
http://www.ideaowl.com/blog/2011/06/microconf-2011-3-surprises-
and-learnings-from-best-conference-ever/
Xavier Corman | Martin van Wunnik 30 07/02/2012 Xavier Corman | Martin van Wunnik 30 07/02/2012 30
Interest – Returns
100 � 102 Bank
100 � 0..1000 Stock market
100 � 100 F.F.F.
100 � 107 Bank
100 � 130 BA / VC
Xavier Corman | Martin van Wunnik 31 07/02/2012 Xavier Corman | Martin van Wunnik 31 07/02/2012 31
100+7=107 Bank
Principal & Interest
� Able to pay back over time
� Guarantees
Xavier Corman | Martin van Wunnik 32 07/02/2012 Xavier Corman | Martin van Wunnik 32 07/02/2012
How to finance your start-up ?
Xavier Corman | Martin van Wunnik 33 07/02/2012 Xavier Corman | Martin van Wunnik 33 07/02/2012 33
Xavier Corman | Martin van Wunnik 34 07/02/2012 Xavier Corman | Martin van Wunnik 34 07/02/2012
Valuation
• The value of any business is the present value
of the future income stream
• You sell future virtual profits for present real
money
Xavier Corman | Martin van Wunnik 35 07/02/2012 Xavier Corman | Martin van Wunnik 35 07/02/2012
Valuation
Year 1 Year 2 Year 3 Year 4 Year 5 Year 6
Sweat Money
Exit Money
Catch-u
p Tech
niques
Xavier Corman | Martin van Wunnik 36 07/02/2012 Xavier Corman | Martin van Wunnik 36 07/02/2012
Valuation - What is dilution ?
Xavier Corman | Martin van Wunnik 37 07/02/2012 Xavier Corman | Martin van Wunnik 37 07/02/2012
Next Workshops
Venues still to be defined (Brussels)
Xavier Corman | Martin van Wunnik 38 07/02/2012 Xavier Corman | Martin van Wunnik 38 07/02/2012
Each workshop = 90 EUR vat incl.
WeStartup members: 50 EUR (VAT incl.)
2 hours + Slides + Foods & Drinks
There is no free-lunch*
* Milton Friedman
MAX 10
pers/workshop
MAX 10
pers/workshop
Xavier Corman | Martin van Wunnik 39 07/02/2012 Xavier Corman | Martin van Wunnik 39 07/02/2012
Questions & Answers
Free download:
http://www.slideshare.net/xavierCorman
http://www.meetup.com/Finance-for-Startups/messages/boards/