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Nuzhat Ahmed Chowdhury
ID: 1010759060Robin
ID:
Imran N Ahmed
ID: 101 0485 060
Farhana SultanID:
GROUP 6
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Company Profile Hatil is one of the largest furniture manufacturers in
South East Asia.
Background of the Company
Hatil has been established in 1989following the
footsteps of H.A. Timber Industries Ltd
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Guaranteed quality product
Eco friendly product
Innovative product
Research & Development department
Environmental Policy
HR policy
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Low barriers to entry due to lack of economies of scale
Current market size for furniture in Bangladesh is Tk. 4
billion
Growing at 15%-20%per year
Contributors are Big Hotels, home users, small business.
Nevertheless, the furniture sector is struggling
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HATIL
Operates in the furniture industry
Composed of a large number of small and medium-sized
companies
No market leader
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Low barriers to entry
Constant entry by new companies
Diseconomies of scale
No room for a mass-production operation
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Using new technology to develop new businessmode
Pursuing differentiation strategy
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Focusing a limited geographic area
Specializing by product type customer type
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Uniqueness in design. Integrated production facility comprising modern
machineries.
Trainedpeople
Long experience to offer competitive price.
High goodwillfor quality products.
Quality finishing of the products,
prompt after sale service, Yearly new model launching quantity: 25 to
40 yearly
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In 2005 they expand their factory andhave the scope of huge production.
They set up a good wing to neighboringcountry - India.
Theirtarget is to export their products toEurope, Australia and America.
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Continuing their competitive quality
Use the modern technology efficiently.
Go for large target market to compete
This sector must think about the substitute of wood.
Build up a training institute
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Brand furniture community and established
itself as a trusted household brand name.
Their financial stability, the loyalty of the
customers, and the support of the shareholders,
are all precious elements that will help them to
pave the way to new challenges.
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