Gina Maria LoRusso, Ryan McNulty, Amber Powers, Michelle Scudday

ALLRIGHTALLROUND +

ALLROUND

Goals

Maximize profits Increase Market Share Increase Customer Retention Become the Most Recommended Brand

Marketing Plan: 5 C’s Company

Strengths

Weaknesses

Customers –

Customers seek value; a reliable, convenient product at an affordable price.

Competitors – Besthelp

Dryup

Collaborators

Context

Marketing Plan: STP Targeting

Demographics

Markets

Positioning Effective relief for multiple symptoms at an affordable price

Marketing Plan: 4 P’s Product

Price

Promotion

Place

State of Our Brand and Products

High customer satisfaction in all 3 products

Stay aligned with our roadmap Consistent Marketing Mix

State of Our Products: Allround Industry leader

Successful reformulation allowing for brand extension-Allround+

High brand recognition allowing for successful launches of other products

State of Our Products: Allround+ Initial Success

Allround and Allround+

State of Our Products: Allright

Negative returns

Customer satisfaction and brand awareness

KEEP MOVING FORWARD

Competition

Product Lines

Marketing Strategy

.

Market Knowledge

Industry Leader

PRODUCT LINESMaturity Stage

Market Modifiction

Product Modification

Marketing Modification

ConsistencyReview prior periods

Market/Industry Outlook

Decision Breakdown

MARKET STRATEGY

MARKET KNOWLEDGE

Know the ConsumersExisting Information

Product Survey

Other market information

THE COMPETITION

The CompetitionDistribution

Advertising

Product

Lines/Formulation

Stay in frontQuality

Innovation

Pricing traps

INDUSTRY LEADER