17 COSMETICS (1/3) PRODUCTA re-design of Boot 17 cosmetic range. The range has been split down into 6 colour coded categories; face, eyes, lips, nails, tan and tools. Within these categories there are multiple products and ranges.
MIRACLEMATTE FA
CE FOUNDATION
SKIN MATCHFA
CE FOUNDATION
ANTI FATIGUE FA
CE FOUNDATION
PHOTO FLAWLESS FA
CE PRIMER
SHINE CONTROL FA
CE POWDER
PHOTO FLAWLESS FA
CE FOUNDATION
FACE
MIRACLEMATTE
FACE
FOUNDATION
MIRACLEMATTE
FACE
FOUNDATION
MIRACLEMATTE
FACE
FOUNDATION
Above is the ‘Face’ range, within this range there are 6 different products each with their own label and packaging design.
The packaging will be printed on GF Smith Colorplan Bright White 270gsm.
KIRSTY FRUIN
17 COSMETICS (2/3) RANGEEach category has an allocated colour in order to differentiate the product types. The labels have been produced in a variety of ways in order to allow the designs to be applied to different product styles whilst remaining coherent.
The designs will then be aptly applied to outer packaging as well as the product itself. QR codes have been produced and applied to the outer packaging as a direct link to product information; thus reducing the amount of information required to be presented on the outer packaging.
The product design is predominantly white in order to create a clean, fresh feel about the product and for the type to become a focal point of the design.
KIRSTY FRUIN
17 COSMETICS (3/3) DISTRIBUTION
FACE EYES TAN
NAILS LIPS TOOLS
make up
DISC
OVER
OUR
PR
ODUC
TS
MIRACLE MATTE FOUNDATION SKIN MATCH FOUNDATIONS HINE CONTROL FOUNDATION
make upEYES TAN
NAILS LIPS
TOOLSface
SOCIAL MEDIA PRESENCE/IN STORE PRESENTATION/PHONE APP
17 cosmetics will be available to purchase online through the Boots website.
17 Twitter, Facebook and YouTube sites will be accessible through a link on the Boots 17 website, as well as directly on the hosting sites themselves.A phone and tablet app will also be available to make 17 cosmetic accessible on the move.
The product will be distributed in store using the above presentation to create interest about the 17 cosmetic range. Paper shopped bags will be used, each bag will be coloured to one of the 6 colours used throughout the 17 product range. KIRSTY FRUIN
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